Takeaways from the session 1. The Value of Local Marketing Local marketing is strategic, not just a tactical afterthought. It involves community-driven, authentic, hyper-local experiences that often require inverting the traditional top-down approach to strategy. A...
Takeaways 1. B2B Marketing Foundations Emotion over logic: Fear drives many B2B decisions because buyers aren’t spending their own money. Build trust to ease this fear. Simplify strategies: Avoid overly complex plans. Focus on 2-3 impactful strategies that align...
Key takeaways Create marketing funnels that deliver personalized results, build trust and make sales faster than ever before: Start for FREE on this link 👉 https://signup.scoreapp.com/marketingmeetup50-1 Strategic Foundations: Business growth starts with creating...
Takeaways 1. Goals Align Marketing Goals with Business Objectives: Joe emphasized that marketing goals should always support overarching business goals. Marketing shouldn’t operate in a silo; instead, marketers need to communicate and collaborate with leadership to...
Key Takeaways: Definition and Control in Influencer Marketing Influencer marketing today is about partnering authentically. Brands should set goals and provide guidelines, but let influencers drive the creative process to maintain authenticity and engagement....
Takeaways from the session: 1. Creating a Strategy for Vertical Video Purpose-Driven Content: Each panellist emphasised the importance of distinct objectives, whether for awareness, trust-building, or direct conversions. O Kagbala introduced a three-tier approach:...
Takeaways from the session: 1. Define Clear Roles within the Social Team Insight: Innocent splits their social media team into proactive and reactive roles. The proactive team manages content creation and strategy, while the reactive “People’s Champions” handle...
Takeaways from the session Session Overview In this session, Lucy Hall covered social media updates platform-by-platform, focusing on features that can practically benefit marketers instead of just highlighting new releases. She discussed recent LinkedIn video...
Key Takeaways The Value of Social Media in Business:Social media is no longer just about likes and follows—it's a business-critical tool that can drive growth, brand awareness, and even revenue. Marketers need to approach social media from a business-oriented...
Key Takeaways B2B Marketing is Becoming More Human-Centric:B2B marketing is increasingly similar to B2C as businesses recognize that they’re still selling to humans, even if it's in a corporate context. The shift focuses on creating meaningful, emotional...
Key Takeaways Challenges of Managing Multiple ChannelsManaging multiple social media platforms can feel overwhelming due to the constant need to switch between creative tasks, analytics, and community management.Social media requires balancing spontaneity (to stay...
Key Takeaways: Sales and Marketing Alignment:Sales and marketing need to work closely together to ensure a seamless customer journey. Marketing creates awareness and generates leads, while sales drives conversion. When both teams are aligned, they can optimize this...