With the rise of AI, evolving search interfaces, and Google’s SERPs looking more like answer machines than search engines, many marketers are asking: Is SEO still worth investing in? We sat down with two leading voices in the space – Chima Mmeje, Senior Content...
Freelancing might be booming, but growing a business as a solo operator or small consultancy in 2025 still brings its fair share of wobbles, questions, and “what-the-heck-am-I-doing” moments. So we brought together two people who live it, breathe it, and speak...
In a world flooded with average ideas, Better Briefs’ Matt and Peter-Paul took us deep into the art (and science) of why good ideas matter and how to get there. With over 1,000 marketers tuning in, they uncovered why ideas so often fall flat, how to fix feedback...
Brand tracking can feel intangible , but it doesn’t have to be. In this session, Dan from Tracksuit broke down how marketers can prove the value of brand marketing, even in performance-driven environments. Here are the big insights: 📈 1. Brand is a Long-Term Growth...
In a rich, honest, and inspiring conversation for The Marketing Meetup, Nishma Patel Robb – former Senior Director of Brand & Reputation at Google and now founder of Glitter Sphere – shared the story of leaving corporate life to build a purpose-led startup...
In a world of try-hard ads and soulless social posts, John Thornton, Creative Lead at Surreal and ex-Innocent copywriter, is doing things differently. In our latest The Marketing Meetup session, John shared how Surreal creates social-first copy that’s funny, human,...
In our latest session, we welcomed the brilliant Max Hopkinson , co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic...
Takeaways Understand AI agents as digital employees: Autonomous, proactive, and capable of complex tasks. Unlike standard AI (e.g., ChatGPT), agents can independently execute and adapt without constant oversight. Distinguishing between tools: Custom GPT: Tailored,...
Key Takeaways: Design Principles for Non-Designers (with Dave from Doodle Juice) Balance (4:06):Keep designs visually comfortable by evenly distributing elements, centre-align short text (up to three lines) and left-align longer paragraphs. Contrast (9:50):Draw...
Rachel Fairley and Sarah Rob, co-founders of WeBrandRight and authors of "Rebrand Right," shared their insights on how marketers can create strong, valuable brands by busting common branding myths. Key takeaways include: Myth 1: Start with Strategy (6:51) Reality:...
Key takeaways Brand consistency is business-critical, not trivial: Directly influences brand recognition, credibility, trust, and ultimately, commercial success. It's emotional (how people feel about your brand) and practical (how it impacts business results)....
Key Takeaways: The Step by Step Guide to Building a Personal Brand Personal Branding = Opportunity Creation It’s not about fame; it’s about building your network and reputation to unlock opportunities. Influence isn’t about vanity metrics, real influence can’t be...