Introduction: Join marketing legend Seth Godin as he explores the craft of marketing, the importance of empathy and generosity, and the evolving landscape of the industry. Seth shares his insights on what makes marketing meaningful, how to navigate change, and the...
Key Takeaways: Understanding Efficiency vs. Effectiveness: Efficiency is doing things well; effectiveness is doing the right things. Both are crucial but should not be confused. Focus on effectiveness to ensure that marketing activities are driving the desired...
Key Takeaways with Resources: Understanding Different Types of Customers: Recognize that you have both external customers (the people who buy your products) and internal customers (colleagues, stakeholders, etc.). Different stakeholders have different data needs,...
Key Takeaways with Resources: 1. Understanding Data Collection: Focus on Relevance: Only collect data that will answer specific questions relevant to the business. Avoid Hoarding: Don’t collect data just for the sake of it. Understand why you are collecting each...
Key Takeaways with Resources: Challenges with Attribution: Attribution models like last-click often over-credit certain channels (e.g., paid search) and under-credit others (e.g., offline media). Google’s data-driven attribution is an improvement but still limited...
Recommended tools - collated by Kerry Manton (link to Kerry) Recommended tools flagged to explore further during the session*:✨ Eleven Labs - https://elevenlabs.io/ - AI voice generator and text to speech.✨ HeyGen - www.heygen.com - AI Video Generator- AI voice...
Quick notes from the session (AI generated): Here are some key takeaways from the talk about the impact of AI on social media: AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like...
(The following is generated by ChatGPT) Based on the transcript of Heather Murray's webinar, here are the most useful parts of the presentation and Q&A for marketers: Key Takeaways from the Presentation Automating Routine Tasks: Email Marketing: AI tools can...
(The following is a summary from a transcript using Chat GPT - please be aware there may be some mistakes) The recent webinar at The Marketing Meetup, titled "How Leaders are Approaching AI," featured insights from Thomas Barta, a seasoned expert in marketing and...
Transcript (automatically generated, might contain errors) Speaker 1: Hello, everyone. I hope you're doing great. David's dance moves there have already, as Susie says in the chat, have already made him a TMM legend. That's absolutely wicked. It's so lovely to see...
Transcript (automatically generated - may contain errors) Speaker 1: Good morning, everyone. It's so lovely to see you here today. Thank you all so much for taking the time. I hope you're smiling on the inside and the outside. I'm just going to really enjoy this...
Transcript (automatically generated - might contain errors) Speaker 1: Ellie, you're just wonderful, so thank you for being a fabulous human being, but could we get started with a potted history of your career, just so everyone has some context as to you and...