Table of Contents Understanding the Six C’s Implementing the Four Pillars Deep Diving into Customer Understanding and Storytelling Bringing the Strategy to Life and Amplifying It Transcript Understanding the Six C’s Andy Lambert’s concept of the...
Table of Contents 🧠 A guide to market research for marketers with Dana DiGregorio 🔎 What is the difference between market research and marketing research? 🧠 What is the purpose of market research and why is it important? 🏁 How should you set up your market...
Table of Contents ✍️ How to get wider business buy-in with Helen Edwards 🗣️ Marketing is so much more than communications 🤝 Why do you need the rest of the organisation to buy into what you need to do? 🕴️ How can you get organisational buy-in? ✍️ How to get wider...
Read time: 4 minutes Do you ever feel like you’re perpetually ‘busy’ but when you look at your calendar you can’t quite work out what it’s all for? With no goals in place, it can be very easy to slip into doing a lot of ‘stuff’ that doesn’t take you where you want...
Table of Contents 🥇 What’s your favourite piece of copy and why? 🧑🏫 What are the key skills that make you a better writer and how can others cultivate these skills? 🤔 Are there any rules of thumb that run through your mind when you write? Any tips...
Table of Contents 👀 So, what does a great strategy look like? What’s the job to be done? Comms big idea and priorities Platform and channel strategy Omnichannel comms calendar Assets and investment strategy Optimisation and measurement plan 🧱 How to build a great...
Table of Contents 👀 Has AI changed the game in SEO? 👀 Has ChatGPT changed how you approach your work? 👀How are you using AI tools in your day to day activity? 👀 Do you think Google will penalise AI-generated content if this is even possible? 👀 Is the age-old...
Read time: 4 minutes Table of Contents 🕢 Time to change Smaller businesses get high ROI using performance media When you’re a small business you can grow a lot via your own ‘demand pool’. The ‘Demand Pools’ model is a way of categorising purchases that might...
Read time: 3 minutes Table of Contents 🔑 Why is it important that we have clearly defined positioning if we want to get the most out of our pipeline? 📖 How can you start to translate your positioning into a sales story that you can actually present to...
✍️ 6 practical tips to help you write better briefs so you don’t waste time and money Table of Contents ✍️ 6 practical tips to help you write better briefs so you don’t waste time and money 📖 Turner’s Six Step Guide To Writing A Killer Brief ✅ A killer briefs is...
✍️ How to effectively use AI to save time with Billy Jones Read time: 5 minutes Table of Contents 💬 For a marketer just getting started with AI, what is one piece of advice that you’d like to give them? 💡 What has been a lightbulb moment for you when it comes...
Table of Contents 💡 High-impact success comes from identifying big ideas and then working your assets off. Five stages of awareness Read time: 4 minutes Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at...