Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin’ hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we’d also do a special post just for the...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
Table of Contents 1️⃣ Creating a single point of peak activity: 2️⃣ Segmentation and new audiences: 3️⃣ Creating for virality: 4️⃣ It’s also not just about a single moment – creating the upsell: 5️⃣ The Investors Claim the Spoils: 6️⃣ Brand Codes...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great – but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today’s fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we’ve compiled a list of incredible resources to help...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one’s journey, and sweating the small...
The Power of a Small Branded House for Small Businesses
Table of Contents Understanding Brand Architecture The Benefits of a Small Branded House A Real-Life Example: Veet for Men Key Takeaways for Small Businesses As a small business owner, you might be tempted to create multiple brands in an effort to cater to...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
Table of Contents The Long and the Short of It: Two Priority Pots Adjusting the Budget Split Based on Business Age The Evolution of Marketing Budgets Key Takeaways As a small business owner or marketer, you may face challenges in setting quant objectives and...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
Table of Contents The Importance of Strategy for Small Businesses Three Key Marketing Areas for Strategic Choices Embrace the Power of “No” Key Takeaways for Small Businesses In the fast-paced world of small businesses, it’s easy to get caught up...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
Table of Contents Understand the Power of Price Start High and Be Willing to Lose Some Business Frame the Price and Never Discount Key Takeaways for Small Businesses Pricing is a critical aspect of any business, but for small businesses, getting it right can be a...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
Table of Contents Two Ways to Position Your Brand Why Picking on the Big Guy Works Notable Examples of Successful Positioning Against Market Leaders Conclusion: Embrace the David vs. Goliath Strategy When breaking into a market as a small brand, resources are often...