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innocent social media
Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations

Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations

https://www.youtube.com/embed/BIJMyPte_Iw Innocent Smoothies is well-known for its off-the-cuff and reactionary social media presence, particularly on Twitter. In a recent interview with the CMO of Innocent Smoothies, Kirsty Hunter, shared insights into how their...

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innocent smoothies
The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief

The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief

https://www.youtube.com/watch?v=BIJMyPte_Iw Innocent Smoothies, a brand synonymous with delicious drinks, has captivated customers not only with its products but also with its engaging content across various platforms. The secret behind their brilliant content...

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Ten things I wish I had known when I was 25 – Jon Evans, System1 & The Uncensored CMO

Ten things I wish I had known when I was 25 – Jon Evans, System1 & The Uncensored CMO

https://spotifyanchor-web.app.link/e/eSLMh2Bk8xb GUEST: Jon Evans, Host of Uncensored CMO & Chief Customer Officer at System1Group Ten Things I Wish I Knew When I Was 25 If only we knew then what we know now! That notion recently prompted The Marketing Meetup...

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The greatest fictional marketing conference?
The greatest fictional marketing conference?

The greatest fictional marketing conference?

We've been running our webinars for the past three years now. Week after week we've had some of the world's greatest marketing minds come to inform and inspire us.  Which got me thinking. How would one even begin to arrange these talks into some kind of...

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the best communities for marketers in the uk
Three of the best communities for marketers in the UK

Three of the best communities for marketers in the UK

As a marketer, it's important to stay up-to-date with the latest trends and best practices. One of the best ways to do that is by joining marketing communities. These communities provide a platform for marketers to connect, learn, and grow. In this article, we'll...

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close sales
Three content ideas that will help you close sales 

Three content ideas that will help you close sales 

It's easy to fall into the trap of treating content marketing and sales as two separate entities. Content marketers get the leads. Sales teams take the leads and transform them into customers. But some content (often referred to as sales enablement content) bridges...

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linkedin thought leadership
Is Linkedin thought leadership content broken? Humans Come First – A guest podcast

Is Linkedin thought leadership content broken? Humans Come First – A guest podcast

Read time: 3 minutes https://open.spotify.com/episode/1EGYRGCvFRjblY2VVa4cdv?si=177d727b373c4fef 🔨Is Linkedin thought leadership content broken? Something a little bit different for you today. Each week, Joe and his mate, Richard Wood (the managing director of the...

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how to bounce back from redundancy
How to bounce back from redundancy

How to bounce back from redundancy

Whether you’re going through a redundancy process, have been made redundant, or are struggling to cope after colleagues have been laid off, redundancy affects almost all of us at some time in our careers. A 2022 study found nearly 1 in 5 companies were considering...

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The best webinars for marketers
The best webinars for marketers in 2023

The best webinars for marketers in 2023

Webinars sometimes feel a bit '2020' - remember as we were cooped up at home during lockdown, desperately seeking out some sense of normality? Since that period of over-saturation of webinars for marketers, a few have stood out as 'the best'. So, we thought we...

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seo with ahrefs
SEO first aid with Ahrefs – Your questions answered!

SEO first aid with Ahrefs – Your questions answered!

https://www.youtube.com/embed/RxffKBDBdn4 🚑 An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I...

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mcdonalds advert
<strong>McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary)</strong>

McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary)

By Baz Richardson, Founder & Creative Director at BravoCreative Every so often, a good ad comes along that gets our chins wagging. Usually, we have to be good girls and boys and wait until Christmas for a visual treat from the brands vying for our hearts and...

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marketing loyalty
We need to talk about loyalty

We need to talk about loyalty

Writing by John Lyons - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...

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