Marketing Courses and Qualifications Reviewed

Successful completion of this qualification will equip you with the skills, knowledge and understanding to be able to perform in a support level role and carry out an essential and successful professional marketing role within the work place.

Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Gain the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Understand that customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention.

Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Get to grips with your customer experience and managing your brand.

Take a digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Gain an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing.

This course allows Marketers to better understand their part in creating a more sustainable environment. Students will be able to identify how marketing plays a huge part in facilitating change for their organisation and how this will change their current strategies. Students will learn how to effectively plan and execute key actions and communicate how and why their organisation is making such changes in support of the evolving sustainability agenda.

This is the CIM’s highest level qualification and is ideal for professionals with senior marketing experience, who are looking to learn essential leadership skills they can apply to their role. Learn how to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. Manage an organisation’s assets to build and sustain a clear market position to guide, support and implement market-led change within an organisation. Assess the components of a sustainable and clearly defined consultancy proposition or understand the customer dynamics relevant to the industry sector.

Specifically created for those located outside the UK, this qualification will develop your strategic skills when managing and creating change for your brand. This qualification will help develop your strategic skills in: assessing strategic options, justifying decisions including financial assessments, appraising and managing a corporate brand, and creating entrepreneurial change.

Become the best marketer you can be. The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning. Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Gain an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively, with the aim of successfully contributing towards the challenges organisations face in economy and society.

The aim of the CIPR Professional PR Certificate is to introduce the student to the context, concepts and practical tools of public relations (PR) that will enhance their understanding of their chosen profession and enable them to develop the skills and abilities necessary to progress in their career. Students will research and develop PR plans; create content that helps an organisation to tell a story, change attitudes and influence behaviours, and/or market products and services; and measure the impact of communication activities.