Marketing Courses and Qualifications Reviewed

The CIPR Professional PR Diploma is based on professional public relations/communications practice underpinned by core PR principles, models and concepts. The CIPR Professional PR Diploma will enable you to: deepen your knowledge and understanding of professional PR practice, tactics and strategy in a range of contexts and for a range of audiences and purposes; develop a framework for strategic and critical thinking that will enable you to make an effective, ethical and responsible contribution to your organisation; draw upon PR principles, models and concepts to create, implement and evaluate effective communication and management strategies; critically analyse current issues relevant to the field of public relations to produce insightful contributions to debate.

Gain sound theoretical and practical knowledge of digital communication management within the context of strategic PR, based on an understanding of current and emerging technologies, digital strategies and social media platforms.

The MRS Certificate in Market Research (MRS Certificate) is designed to recognise the range of knowledge and understanding required to: - understand the role of market research in decision making - understand the basic principles and processes which underpin effective market research - know how to choose the most appropriate method or tool for a project - understand the value of research information to the business or organisation.

The MRS Advanced Certificate therefore enables candidates to develop a clear practical understanding of the principles underpinning all stages in the research process, and to develop the skills required to enable them to design and carry out key research tasks. As such, it enables candidates to select appropriate approaches and tools based on a clear understanding of the research problem and the objectives of any associated programme of research.

The professional certificate in social media will teach you how to use data to create customer focused social media strategies. You will be taken through the entire lifecycle of developing an overarching social media strategy and a campaign based strategy.

Intelligent digital marketing campaigns have their customer, data, and content at the heart of them. Move your marketing skills forward with the times, and invest in becoming an Intelligent Marketing Manager.

Digital Marketing leadership is fast evolving with a focus on data and customers to drive better performance through digital and broader omni-channel marketing. Sign up for our Postgraduate Diploma to develop your intelligent marketing leadership.

The IPM Incentive & Motivation Diploma provides a good overall understanding of Incentive & Motivation and is a qualification that is recognised by the industry at large. It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

The IPM Diploma provides you with a thorough and robust understanding of all things Promotional Marketing and the specialisms within. It's a qualification that we're proud to say is industry recognised. It is the aim of the Diploma to increase standards of professionalism in the industry and provide a benchmark for employers.

To give candidates a thorough, and working understanding of the Promotional Marketing industry as a whole, the Audiences and Channels with which they work on a daily basis in their current roles, and the Legal and Code aspect of all Promotions and the importance placed on these