How to be a good mentor, mentee or both!
A panel of experienced mentors and mentees to share their experiences on how to make the most out of a mentorship relationship.
How to be a good mentor, mentee or both!
Knowing What You Don’t Know When Building Campaigns
Knowing What You Don’t Know When Building Campaigns
In this talk, we will discuss how we can not only identify those assumptions but turn them into optimisation opportunities that will help us improve future campaign performance and ultimately meet our business objectives.
Semiotics: What It Is & Why it Matters for Marketers – Chris Arning
Semiotics: What It Is & Why it Matters for Marketers – Chris Arning
In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.
Hum, Sing, Shout: How to Design a Scalable, Sustainable, and Always On Content Marketing Strategy – Purna Virji, Linkedin
Hum, Sing, Shout: How to Design a Scalable, Sustainable, and Always On Content Marketing Strategy – Purna Virji, Linkedin
In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji will share how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.
How to launch a business or project you love – Sophie Cross, Freelancer Magazine
How to launch a business or project you love – Sophie Cross, Freelancer Magazine
At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital.
In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world.
How did she do it? This is the story.
Why your website visitors are not converting – Mary Owusu, Gurubound
Why your website visitors are not converting – Mary Owusu, Gurubound
In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.
From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie
From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie
In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).
Imposter Syndrome: Stop Faking It.
Imposter Syndrome: Stop Faking It.
Sahana gives a big middle finger to the advice "Fake it until you make it".
Get the clarity you need to stand the **** out – Louis Grenier, Everyone Hates Marketers
Get the clarity you need to stand the **** out – Louis Grenier, Everyone Hates Marketers
In this session, Louis helps you get unstuck and stand out. 7 submitters were chosen for LIVE laser coaching around radical differentiation.
Building a Business Case for Disruption
Building a Business Case for Disruption
How do you get businesses to take the risks they need to, to really disrupt the market? Carrie and Stephen explain.
Our writing, strategies and approach to success on Linkedin – Dave Harland, Eddie Shleyner, Jo Watson
Our writing, strategies and approach to success on Linkedin – Dave Harland, Eddie Shleyner, Jo Watson
Eddie Shleyner & Dave Harland are two of the world's best-known copywriters. In this talk, they'll share how they do it, and answer your questions.
The tyranny of logic with Rory Sutherland
The tyranny of logic with Rory Sutherland
In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.