At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital.
In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world.
How did she do it? This is the story.
In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.
In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).
Sahana gives a big middle finger to the advice "Fake it until you make it".
In this session, Louis helps you get unstuck and stand out. 7 submitters were chosen for LIVE laser coaching around radical differentiation.
How do you get businesses to take the risks they need to, to really disrupt the market? Carrie and Stephen explain.
Eddie Shleyner & Dave Harland are two of the world's best-known copywriters. In this talk, they'll share how they do it, and answer your questions.
In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.
Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen.
Key takeaways on how to build great customer personas A buyer persona tells us who your buyer is; but more crucially, it tells you how, when, and why they decide to invest in a solution with you. Too many marketers are building too many buyer personas. Home in on...
Storytelling is one of the best ways for marketers to get their message across.
Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.
In this talk, Anu talks you through how to PPC like a pro.