Table of Contents 🥇 What’s your favourite piece of copy and why? 🧑🏫 What are the key skills that make you a better writer and how can others cultivate these skills? 🤔 Are there any rules of thumb that run through your mind when you write? Any tips...
Table of Contents 👀 So, what does a great strategy look like? What’s the job to be done? Comms big idea and priorities Platform and channel strategy Omnichannel comms calendar Assets and investment strategy Optimisation and measurement plan 🧱 How to build a great...
Table of Contents 👀 Has AI changed the game in SEO? 👀 Has ChatGPT changed how you approach your work? 👀How are you using AI tools in your day to day activity? 👀 Do you think Google will penalise AI-generated content if this is even possible? 👀 Is the age-old...
Read time: 4 minutes Table of Contents 🕢 Time to change Smaller businesses get high ROI using performance media When you’re a small business you can grow a lot via your own ‘demand pool’. The ‘Demand Pools’ model is a way of categorising purchases that might...
Read time: 3 minutes Table of Contents 🔑 Why is it important that we have clearly defined positioning if we want to get the most out of our pipeline? 📖 How can you start to translate your positioning into a sales story that you can actually present to...
✍️ 6 practical tips to help you write better briefs so you don’t waste time and money Table of Contents ✍️ 6 practical tips to help you write better briefs so you don’t waste time and money 📖 Turner’s Six Step Guide To Writing A Killer Brief ✅ A killer briefs is...
✍️ How to effectively use AI to save time with Billy Jones Read time: 5 minutes Table of Contents 💬 For a marketer just getting started with AI, what is one piece of advice that you’d like to give them? 💡 What has been a lightbulb moment for you when it comes...
Table of Contents 💡 High-impact success comes from identifying big ideas and then working your assets off. Five stages of awareness Read time: 4 minutes Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at...
Table of Contents 🧠 How Wendy Melville Finds Marketing Focus And How You Can Too! 🤬 The F Word 👍 Good focus 👎 Bad focus Four tips to help you discern strategic paths from shiny distractions 🧠 How Wendy Melville Finds Marketing Focus And How You Can Too! Read...
Table of Contents 🙂 How Max Hoppy has used public speaking and presenting to improve his marketing career 🗣️ ‘Marketing problems’ 🤝 The Hidden Hero 🧑🏫 The Keynote Club Key takeaway from Max’s presentation – most ‘marketing problems’ aren’t actually marketing...
