71% of CMOs say they haven’t got enough budget to execute their plans (Gartner 2023) and yet 33% of budgets are being wasted as a result of poor briefs and misdirected work (Better Briefs Project, 2021).
In this session you’ll learn some of the secrets to brilliant briefing, like:
- the importance of clarity and how to get it
- how to get stakeholder alignment, and
- how to get your agencies excited to work on your brief
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.
Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.
Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.