6 practical tips to help you write better briefs so you don’t waste time and money

Gareth Turner, Founder of Big Black Door

Tuesday 10 Oct 2023, 09:30 - 10:30 BST

71% of CMOs say they haven’t got enough budget to execute their plans (Gartner 2023) and yet 33% of budgets are being wasted as a result of poor briefs and misdirected work (Better Briefs Project, 2021).

In this session you’ll learn some of the secrets to brilliant briefing, like:

- the importance of clarity and how to get it
- how to get stakeholder alignment, and
- how to get your agencies excited to work on your brief

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