71% of CMOs say they haven’t got enough budget to execute their plans (Gartner 2023) and yet 33% of budgets are being wasted as a result of poor briefs and misdirected work (Better Briefs Project, 2021).
In this session you’ll learn some of the secrets to brilliant briefing, like:
- the importance of clarity and how to get it
- how to get stakeholder alignment, and
- how to get your agencies excited to work on your brief
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Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.
Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.
Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.