Getting the most from Linkedin, John Espirian
Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform.
Getting the most from Linkedin, John Espirian
How have events changed in reaction to COVID, and how to nail them now
How have events changed in reaction to COVID, and how to nail them now
In the past couple of months we’ve seen a monumental shift in the events industry. The gut feeling would be that this changes everything. However, much has in fact stayed the same when it comes to putting on a great event. This session discusses both, before answering the community’s questions.
Marketing during a Pandemic with Mark Ritson
Marketing during a Pandemic with Mark Ritson
The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers.
Why finance isn’t the enemy, and strategies for approaching Covid
Why finance isn’t the enemy, and strategies for approaching Covid
In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more.
How are brands reacting to COVID-19 with their influencer campaigns?
How are brands reacting to COVID-19 with their influencer campaigns?
In this webinar, Lisa shares how brands are leveraging influencer campaigns in reaction to the Covid crisis.
A comprehensive marketing Q&A with Dave Gerhardt
A comprehensive marketing Q&A with Dave Gerhardt
In this comprehensive webinar, Dave is questioned on a wide variety of marketing topics sent in by The Marketing Meetup Community.
Where did it all go wrong? Webinar with Rory Sutherland
Where did it all go wrong? Webinar with Rory Sutherland
In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change.
Branding in the COVID-19 environment and beyond
Branding in the COVID-19 environment and beyond
Margaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenants of great brand strategy and implementation.
How to Gain a Competitive Edge in Times of Fear & Uncertainty with Rand Fishkin
How to Gain a Competitive Edge in Times of Fear & Uncertainty with Rand Fishkin
Rand Fishkin, CEO Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19).
BAU is dead, long live the KING – Mike Blake-Crawford
BAU is dead, long live the KING – Mike Blake-Crawford
BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us.
Things need to change.
In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd.
Understanding Marketing Attribution – A guide: Kris Tait, MD of Croud
Understanding Marketing Attribution – A guide: Kris Tait, MD of Croud
One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of.
But do you know what the crazy part is? We haven’t even begun to scratch the surface.
That’s right. What we think we know, we don’t.
In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.
How to pitch like a pro – Jon Torrens, Communications Coach
How to pitch like a pro – Jon Torrens, Communications Coach
A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it.
Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays.
It’s about time we change things up.
Jon Torrens is a former stand up comic, and current-day communications coach.
In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.