The Power of Simplicity: Why Less is More in Your Writing

As marketers, we are often guilty of overcomplicating our messages. Whether it’s our printed marketing material, the posts we put out on social media, or the content we publish on our blogs (and our clients’ blogs), there’s a tendency to use more words than we actually need.

Punk Rock Marketing

I’m not a marketer, neither am I a punk, but coming from a lifetime of working in the broadcast and print media I do understand audiences and I know how much people appreciate content that makes them think, makes them smile and makes them pay attention. Isn’t that the...

How to Exhibit Successfully: Driving Expo Success

    Exhibitions are expensive. But you can exhibit successfully by building a marketing campaign around your booth to capture leads and justify your investment. Our story begins with a common problem for new startups. Mixam had never done any marketing. Our...