Punk Rock Marketing

I’m not a marketer, neither am I a punk, but coming from a lifetime of working in the broadcast and print media I do understand audiences and I know how much people appreciate content that makes them think, makes them smile and makes them pay attention. Isn’t that the...

How to Exhibit Successfully: Driving Expo Success

    Exhibitions are expensive. But you can exhibit successfully by building a marketing campaign around your booth to capture leads and justify your investment. Our story begins with a common problem for new startups. Mixam had never done any marketing. Our...

Google Ads on small budgets: the talk notes

This is a guest blog post from Mark Williams-Cook of Candour, following his talk at The Marketing Meetup: Norwich. This blog post is designed to complement the talk, giving you a summary of the key takeaways (with slightly less Lord of the Rings). If you would like to...