Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
How to get ghosted less – Stephen Kenwright
It happens during a boom. It happens twice as often during a bust (and it hurts more). When we get ghosted, we feel like the victim. We blame the client. But, often, we can do something about it. You’ve spent hours creating a proposal, only for your prospective client...
What is the future of marketing? Interview with Mark Barry, MD of Hubspot EMEA
https://www.youtube.com/watch?v=_YcIxFhatrM&t=2s A few years ago we added webinars to the way we help folks learn about marketing things - and it's been just wonderful.That showed us a lesson in trying to do new things in service of the wider goal of helping...
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 29 Sep | 14:00 - 15:00 BST | Charlie Marchant, CEO at Exposure Ninja | Why Your Brand is Invisible to AI (and What It’s Costing You) | Online | Sign up here |
| 29 Sep | 17:30 - 20:00 EDT | Tarek Riman, Founder at Riman Agency | TMM IRL: The New Rules of Visibility – Marketing in an AI-Driven World | Montreal | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 19:45 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 30 Sep | 18:30 - 20:30 CEST | Cathy White, Founder & CEO of CEW Communications | TMM IRL: How to make media work for your marketing department | Barcelona | Sign up here |
| 30 Sep | 18:30 - 20:30 EDT | Ben Wise and Darren Chiu, Co-founders at Captivate | TMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World Results | Toronto | Sign up here |
| 6 Oct | 14:00 - 15:00 BST | Moniek Krijn, Global Field Marketing Manager at Prismic; Tosin Adelowo, Senior Growth Marketer at Prismic & Joe Glover | Build Your 2027 Website Plan, Live! | Online | Sign up here |
| 6 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 8 Oct | 16:00 - 17:00 BST | Gaby Pearl, Brand and Creative Lead & Ross West, Group Creative Lead at Google DeepMind; Flora Guillon, Director of Creative Technology at Peloton;; and Valentin von Vacano, Manager Global Marketing OE at Mann & Hummel | There’s no “almost on-brand” – Three leading brands on scaling AI without losing consistency | Online | Sign up here |
| 13 Oct | 18:00 - 20:00 BST | Laura Chamberlain, Professor of Marketing at the University of Warwick | TMM IRL: The Messy Sparks of Marketing – the three human skills that are your glimmers of hope | Leamington Spa | Sign up here |
| 14 Oct | 16:00 - 17:00 BST | Imaad Ahmed, Thought Leadership Director, LIONS Advisory & WARC, with Julia Arenson, Director, IHAR In-house Agency Review; Oana Leonte, Founder & Brand Architect, unmtchd; and Digge Zetterberg, CMO Frontify | From chaos to control: building brands for the age of AI | Online | Sign up here |
| 14 Oct | 18:00 - 20:00 BST | Silke Anderson, Founder at Cloud7 Marketing & AI Literacy Trainer | TMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI) | Hitchin | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 20 Oct | 18:00 - 20:00 BST | Dom Dwight, former Marketing Director at Yorkshire Tea | TMM IRL: Top of the Pots – how a Yorkshire challenger brand toppled the tea titans | Leeds | Sign up here |
| 20 Oct | 18:00 - 20:30 EDT | Ben Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; further panellists to be announced! | The Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and Brand | New York | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Tom Hazelden, Head of Brand, Planning and Content at easyJet and Daniel Mark Carr (DMC), Public Speaking Coach at The Keynote Club | TMM IRL: Unlocking Your Voice | Reading | Sign up here |
| 27 Oct | 14:00 - 15:00 GMT | Chris Lock and Alex O'Rourke, Co-Founders at LockSmith | Marketing fundamentals for when the budget is tiny and every case study you’ve read had millions | Online | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 11 Nov | 18:00 - 20:00 GMT | Speaker to be announced shortly! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 11 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Nottingham | Nottingham | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Jon Torrens, Communication Coach | TMM IRL: How to Train Your Fear Dragon – Becoming an Authentic Hero | Northampton | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |
| 17 Nov | 18:00 - 20:00 GMT | Annie-Mai Hodge, Founder at Girl Power Marketing | TMM IRL: 2026 Social Media Updates You Need to Know | Norwich | Sign up here |
| 17 Nov | 18:00 - 20:00 GMT | Dave Harland, Managing Partner and Creative Director at Copy Or Die | TMM IRL: How to turn lol-ers into dollars | Liverpool | Sign up here |
| 18 Nov | 17:30 - 20:00 GMT | David Sloly, Founder at HarveyDavid | TMM IRL: Where Does AI Take Marketing Next? | Bristol and Bath | Sign up here |
| 18 Nov | 17:30 - 19:30 GMT | Dave Harland, Author at The Word Man and Helen Cliff, Co-Founder at SoContented | TMM IRL: Manchester | Manchester | Sign up here |
| 18 Nov | 18:00 - 20:30 GMT | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: Stop Launching Campaigns. Start Running Loops. | Brighton | Sign up here |
| 19 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 25 Nov | 18:00 - 20:00 GMT | Speakers from our wonderful community, lightning talk style! | TMM IRL: Lightning talks from folks in the TMM community 😊 | Lancashire | Sign up here |
