Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter
https://www.youtube.com/embed/BIJMyPte_Iw Last week we interviewed the CMO of Innocent Smoothies - Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her to share her thoughts on what she would have wanted her younger self to know. In this blog...
Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations
https://www.youtube.com/embed/BIJMyPte_Iw Innocent Smoothies is well-known for its off-the-cuff and reactionary social media presence, particularly on Twitter. In a recent interview with the CMO of Innocent Smoothies, Kirsty Hunter, shared insights into how their...
The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief
https://www.youtube.com/watch?v=BIJMyPte_Iw Innocent Smoothies, a brand synonymous with delicious drinks, has captivated customers not only with its products but also with its engaging content across various platforms. The secret behind their brilliant content ideas?...
Ten things I wish I had known when I was 25 – Jon Evans, System1 & The Uncensored CMO
https://spotifyanchor-web.app.link/e/eSLMh2Bk8xb GUEST: Jon Evans, Host of Uncensored CMO & Chief Customer Officer at System1Group Ten Things I Wish I Knew When I Was 25 If only we knew then what we know now! That notion recently prompted The Marketing Meetup...
Date | Time | Speaker | Name | Location | Get yo' space |
---|---|---|---|---|---|
03/10/2023 | 18:00 - 20:00 BST | Louisa Dunbar, Founder of OrangeGrove, the Neuro UX Research Agency | TMM IRL: All websites are wrong. This is why! | Reading | Sign up here |
03/10/2023 | 18:00 - 20:00 BST | Lily Kn, Senior Art Director at Bumble | TMM IRL: Empowering and scaling creativity with generative AI | Ipswich | Sign up here |
05/10/2023 | 18:00 - 21:00 BST | Professor Mark Ritson, Founder of the Marketing Week Mini MBA | External event with The Marketing Academy Foundation: Questions in Marketing with Professor Mark Ritson | London | Sign up here |
10/10/2023 | 09:30 - 10:30 BST | Gareth Turner, Founder of Big Black Door | 6 practical tips to help you write better briefs so you don’t waste time and money | Virtual | Sign up here |
12/10/2023 | 09:00 - 13:00 BST | Keynotes from Máiréad Connolly, Pinterest and Claire McElligott, Google | External event: The CMO’s Guide to Peak Performance | Bristol and Bath | Sign up here |
12/10/2023 | 18:00 - 20:00 BST | Katie Hart, Owner and Founder of Katie Hart Ltd | TMM IRL: Emotional intelligence – why you must communicate to your audiences at the new, neuro level | Cambridge | Sign up here |
12/10/2023 | 18:00 - 20:00 BST | Adam Jennings, Brand Strategist at Contour, and Simon Mercer & Denise Austin, Co-founders at Pearldrop Video Production | TMM IRL: Let me tell you a story | Hertfordshire | Sign up here |
17/10/2023 | 14:00 - 15:00 BST | Billy Jones, VP Marketing at Hootsuite | How to effectively use AI to save you time | Virtual | Sign up here |
18/10/2023 | 18:00 - 20:00 BST | Joe Glover, Co-Founder of The Marketing Meetup | TMM IRL: with Joe Glover | London | Sign up here |
24/10/2023 | 09:30 - 10:30 BST | Jo Royce, TMM Board Advisor & complete legend | Goal setting that actually works (aka for people who hate goal setting) | Virtual | Sign up here |
25/10/2023 | 17:30 - 19:30 BST | Dr Ed Barter, Co-Founder of Herdify | TMM IRL: Why communities are so much more than social media, referrals, and gifting | Bristol and Bath | Sign up here |
31/10/2023 | 14:00 - 15:00 GMT | Ross Simmonds, CEO at Foundation | How to get off the content creation treadmill, and into repurposing what you already have | Virtual | Sign up here |
02/11/2023 | 18:00 - 20:00 GMT | Baz Richardson, Founder and Creative Director, Bravo Creative | TMM IRL: B2B creativity – how to avoid putting your prospects into a content coma | Northampton | Sign up here |
02/11/2023 | 18:00 - 20:00 GMT | Bronwen Foster-Butler, Chief Marketing Officer at Finisterre | TMM IRL: with Bronwen Foster-Butler, Finisterre | Falmouth | Sign up here |
07/11/2023 | 14:00 - 15:00 GMT | Dave Harland, Eddie Shleyner and Vikki Ross, copywriters extraordinaire | Copywriting: it’s more important than you think | Virtual | Sign up here |
09/11/2023 | 18:00 - 20:00 GMT | Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research | TMM IRL: with Laura McLachlan | Edinburgh | Sign up here |
14/11/2023 | 09:30 - 10:30 GMT | Helen Edwards, Director at Passionbrand | How to get wider business buy in to your marketing efforts so you can get things done | Virtual | Sign up here |
14/11/2023 | 18:00 - 20:00 GMT | Kerry Curtis, Brand Development Director for Total Fitness | TMM IRL: From Goth to the Boardroom – how being an outsider helped the journey | Manchester | Sign up here |
15/11/2023 | 17:30 - 19:30 GMT | Bob Mytton, Partner and Creative Director at Mytton Williams and Adam Millbank, Founder at Jones Millbank | TMM IRL: The value of creativity, and Top secret briefs and how red tape increases creativity | Bristol and Bath | Sign up here |
16/11/2023 | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
21/11/2023 | 09:30 - 10:30 GMT | Crystal Eisinger, Country Operations Manager, Northern Europe at Google | The High Low: from the Google machine to the coffee shop dream (and back again) | Virtual | Sign up here |
21/11/2023 | 18:00 - 20:00 GMT | Ryan Mulhern, Founder of First Frame | TMM IRL: Your DIY Video Marketing Toolkit | Leeds | Sign up here |
22/11/2023 | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: London | London | Sign up here |
23/11/2023 | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Nottingham | Nottingham | Sign up here |
28/11/2023 | 14:00 - 15:00 GMT | Purna Virji, Principle Consultant at Linkedin & Author of High-Impact Content Marketing | How to create high impact content when your resources are stretched | Virtual | Sign up here |
05/12/2023 | 09:30 - 10:30 GMT | Wendy Melville, Fractional B2B Marketing Director | Finding Your Marketing Focus: A Guide to Strategic Direction | Virtual | Sign up here |
12/12/2023 | 14:00 - 15:00 GMT | Dana DiGregorio, Global Managing Director at MESH Experience | Insight & Intuition: A guide to Market Research for beginners, intermediate and advanced marketers | Virtual | Sign up here |
19/12/2023 | 09:30 - 10:30 GMT | Mark Smith, Director of SmilingCFO | How to build a marketing budget that gives clarity and gets buy in | Virtual | Sign up here |