Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
Hot takes on the new Linkedin stories feature – Autumn 2020
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
Tips for posting on Linkedin from 2,000,000 views this year
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 29 Sep | 17:30 - 20:00 EDT | Tarek Riman, Founder at Riman Agency | TMM IRL: The New Rules of Visibility – Marketing in an AI-Driven World | Montreal | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 19:45 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 30 Sep | 18:30 - 20:30 CEST | Cathy White, Founder & CEO of CEW Communications | TMM IRL: How to make media work for your marketing department | Barcelona | Sign up here |
| 30 Sep | 18:30 - 20:30 EDT | Ben Wise and Darren Chiu, Co-founders at Captivate | TMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World Results | Toronto | Sign up here |
| 6 Oct | 14:00 - 15:00 BST | Moniek Krijn, Global Field Marketing Manager at Prismic; Tosin Adelowo, Senior Growth Marketer at Prismic & Joe Glover | Build Your 2027 Website Plan, Live! | Online | Sign up here |
| 6 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 8 Oct | 16:00 - 17:00 BST | Gaby Pearl, Brand and Creative Lead & Ross West, Group Creative Lead at Google DeepMind; Flora Guillon, Director of Creative Technology at Peloton;; and Valentin von Vacano, Manager Global Marketing OE at Mann & Hummel | There’s no “almost on-brand” – Three leading brands on scaling AI without losing consistency | Online | Sign up here |
| 13 Oct | 18:00 - 20:00 BST | Laura Chamberlain, Professor of Marketing at the University of Warwick | TMM IRL: The Messy Sparks of Marketing – the three human skills that are your glimmers of hope | Leamington Spa | Sign up here |
| 14 Oct | 16:00 - 17:00 BST | Imaad Ahmed, Thought Leadership Director, LIONS Advisory & WARC, with Julia Arenson, Director, IHAR In-house Agency Review; Oana Leonte, Founder & Brand Architect, unmtchd; and Digge Zetterberg, CMO Frontify | From chaos to control: building brands for the age of AI | Online | Sign up here |
| 14 Oct | 18:00 - 20:00 BST | Silke Anderson, Founder at Cloud7 Marketing & AI Literacy Trainer | TMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI) | Hitchin | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 20 Oct | 18:00 - 20:00 BST | Dom Dwight, former Marketing Director at Yorkshire Tea | TMM IRL: Top of the Pots – how a Yorkshire challenger brand toppled the tea titans | Leeds | Sign up here |
| 20 Oct | 18:00 - 20:30 EDT | Ben Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; further panellists to be announced! | The Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and Brand | New York | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Tom Hazelden, Head of Brand, Planning and Content at easyJet and Daniel Mark Carr (DMC), Public Speaking Coach at The Keynote Club | TMM IRL: Unlocking Your Voice | Reading | Sign up here |
| 27 Oct | 14:00 - 15:00 GMT | Chris Lock and Alex O'Rourke, Co-Founders at LockSmith | Marketing fundamentals for when the budget is tiny and every case study you’ve read had millions | Online | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 11 Nov | 18:00 - 20:00 GMT | Speaker to be announced shortly! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 11 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Nottingham | Nottingham | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Jon Torrens, Communication Coach | TMM IRL: How to Train Your Fear Dragon – Becoming an Authentic Hero | Northampton | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |
| 17 Nov | 18:00 - 20:00 GMT | Annie-Mai Hodge, Founder at Girl Power Marketing | TMM IRL: 2026 Social Media Updates You Need to Know | Norwich | Sign up here |
| 17 Nov | 18:00 - 20:00 GMT | Dave Harland, Managing Partner and Creative Director at Copy Or Die | TMM IRL: How to turn lol-ers into dollars | Liverpool | Sign up here |
| 18 Nov | 17:30 - 20:00 GMT | David Sloly, Founder at HarveyDavid | TMM IRL: Where Does AI Take Marketing Next? | Bristol and Bath | Sign up here |
| 18 Nov | 17:30 - 19:30 GMT | Dave Harland, Author at The Word Man and Helen Cliff, Co-Founder at SoContented | TMM IRL: Manchester | Manchester | Sign up here |
| 18 Nov | 18:00 - 20:30 GMT | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: Stop Launching Campaigns. Start Running Loops. | Brighton | Sign up here |
| 19 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 25 Nov | 18:00 - 20:00 GMT | Speakers from our wonderful community, lightning talk style! | TMM IRL: Lightning talks from folks in the TMM community 😊 | Lancashire | Sign up here |