Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 13 Aug | 16:00 - 17:00 BST | Sam Balter, Head of Content at Wistia; and Greg Kelly, Director, Technology Partnerships at Webflow | Where to Put Video on Pages That Convert | Online | Sign up here |
| 21 Aug | 16:00 - 17:00 BST | Wistia legends Sam Balter, Head of Content and Brendan Schwartz, Co-Founder & CTO | Video MCP Workshop: Using AI Agents to Power Video Workflows | Online | Sign up here |
| 25 Aug | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 3 Sep | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 8 Sep | 17:30 - 20:00 BST | Dan Appleby, Managing Director at Drummond Central | TMM IRL: Newcastle | Newcastle | Sign up here |
| 8 Sep | 17:30 - 19:30 BST | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
| 9 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 14 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Guildford | Guildford | Sign up here |
| 14 Sep | 18:30 - 20:30 ADT | Speaker to be confirmed! | TMM IRL: Halifax | Halifax | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Ethan Lambert, Director at Run At Light Media | TMM IRL: Mastering Google AI – What Real-World Testing Reveals | Liverpool | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Andrew Rich, Quality Assurance Tester at Vially; and Sean Tobin, Growth Manager at .IE Domain Registry | TMM IRL: What are Digital Accessibility & Trust? An Evening with Vially & .IE | Dublin | Sign up here |
| 16 Sep | 17:30 - 20:00 BST | an Open Space session with the community 😊 | TMM IRL: Marketing ideas, challenges, and discussion with the TMM community | Bristol and Bath | Sign up here |
| 16 Sep | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Tim Bond, Founder at CogniScale | TMM IRL: Beyond the chatbot – what’s next for AI in marketing teams | Brighton | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Rudy Heywood, Founder at Famous Wolf | TMM IRL: Heritage Brands vs Brands With Heritage (Why Standing Still Is the Most Dangerous Move You Can Make) | Birmingham | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Harmeet Singh, Co-Founder at Axies Digital | TMM IRL: The Tribal Brand – Why Community is the Ultimate Marketing Strategy in an Age of Loneliness | Northampton | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Nik Venios, Founder at The Ideas Agency; and Amy Bott, Marketing Director, ex-Snug, Victoria Plum & Gymshark | TMM IRL: Conquering Q4 | Cheltenham | Sign up here |
| 17 Sep | 18:00 - 20:00 EEST | Speaker to be confirmed! | TMM IRL: Cluj Napoca | Cluj Napoca | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lancashire | Lancashire | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing at Simpkins Edwards | TMM IRL: Making marketing work (when big ideas don’t) | Exeter | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: London Brixton | London | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 20:00 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 7 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Reading | Reading | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |