Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
Behind the Scenes with the Uncensored CMO – What goes into producing a world-class podcast?
Every so often, I invite myself along to someone’s office and become the proverbial fly on the wall to see what I can share with our community. The latest person kind enough to allow me through their doors was Jon Evans and the team from the Uncensored CMO – the show...
Seven tips on how to grow a LinkedIn company page like a pro
While personal profiles often steal the spotlight, LinkedIn Company Pages are a powerful tool for building brand awareness, engaging with your audience, and driving business growth. But how do you grow a LinkedIn Company Page effectively, especially when the platform...
How can challenger brands can steal market share from industry giants?
Challenger brands thrive by leveraging agility, differentiation, and smart strategic moves to gain a foothold in competitive markets. While conventional wisdom suggests smaller brands have an advantage due to agility, the reality is more complex. Larger companies...
Biggest product launch mistakes, and how to fix them
Launching a new product is a monumental moment for any brand. It’s the culmination of months—or even years—of hard work, creativity, and investment. Yet, despite the excitement and preparation, many product launches fail to make an impact. Why? Because brands often...
Is there a ‘right’ way to balance brand and performance marketing?
The Brand vs. Performance Debate Marketing teams worldwide wrestle with a common question: how should we balance brand and performance marketing? Performance marketing—search, social ads, and digital targeting—yields quick wins and measurable ROI. Brand...
10 Examples of Brands Nailing Brand Distinctiveness
Introduction: What is Brand Distinctiveness? Standing out is not just about being different—it’s about being distinctly you. Brand distinctiveness refers to a brand's ability to be instantly recognisable and stand out from competitors through unique brand assets,...
What’s the best way to prove marketing’s impact to sceptical CEOs?
As marketers, we've all faced that moment: sitting across from a CEO who views marketing as a cost centre rather than a revenue driver. Their scepticism isn't entirely unfounded – historically, marketing has struggled to demonstrate its direct impact on the bottom...
Is brand awareness overrated? What matters most?
Is brand awareness it overrated? Or, more importantly, is it the wrong goal to chase in isolation? Let’s dig into what really matters when it comes to growing a brand. The Case for Brand Awareness Brand awareness has long been considered a cornerstone of marketing...
What’s the biggest mistake brands make when trying to differentiate themselves?
Every brand wants to stand out. But many fall into the same trap: trying to be different, rather than being meaningfully different. The result? Campaigns that look flashy but don’t stick, products that feel like gimmicks, and a brand that ultimately blends in instead...
Six of The Best Marketing Events in the UK – 2025
Navigating the multitude of events can be overwhelming for UK-based marketing professionals seeking valuable industry insights. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
Date | Time | Speaker | Name | Location | Get yo' space |
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29 May | 14:00 - 15:00 BST | Joe Glover, Co-Founder at The Marketing Meetup; and Martin Huntbach, CMO at ScoreApp | Learn the 5 Secrets to bring the right clients in and keep the wrong clients out | Online | Sign up here |
2 Jun | 18:00 - 20:30 BST | Holly Tennock, Founder at Wilder Work | TMM IRL: “Think wilder to grow stronger” – How regenerative thinking can help you grow a more resilient business | Ashford | Sign up here |
3 Jun | 14:00 - 15:00 BST | Put your sustainable marketing skills to the test! | The Marketing Meetup CircularPRO Challenge | Online | Sign up here |
4 Jun | 16:00 - 18:00 BST | Jon Bailey, CEO, Precision ProCo; James Bagan, Associate Strategy Director, McCann; and others! | The Tangible Economy: How brands are winning by being real in an unreal digital world | Leeds | Sign up here |
5 Jun | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
5 Jun | 18:00 - 20:00 BST | Josh Wilkie, Founder & SEO Expert at Mountex Digital | TMM IRL: Beyond Keywords – how SEO works in 2025 | Portsmouth | Sign up here |
10 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Public speaking with confidence | Wrexham | Sign up here |
11 Jun | 09:30 - 10:30 BST | chima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at Ahrefs | Is there growth in SEO in 2025? | Online | Sign up here |
11 Jun | 18:00 - 20:00 BST | Wendy Melville, Fractional Marketing Director | TMM IRL: Making your marketing more accessible | Milton Keynes | Sign up here |
12 Jun | 18:30 - 20:30 CEST | Anne V. Mühlethaler, former Christian Louboutin SVP of Global Communications and founder of Le Trente | TMM IRL: The Story of You – How values-based storytelling sets you apart | Geneva | Sign up here |
13 Jun | 10:00 - 16:00 BST | 13 amazing speakers and the chance to network with the TMM community | Merged Futures, the annual tech innovation showcase | Northampton | Sign up here |
16 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave Officer | Cowork Crew: The One-Man Brand | London | Sign up here |
17 Jun | 14:00 - 15:00 BST | Mel Barfield, Senior Copywriter at Copy Or Die | How to grow a marketing freelancer / consultancy business in 2025 | Online | Sign up here |
18 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
19 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club; and Richard Plackett, Senior First Officer, Virgin Atlantic Airways | TMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight Deck | Nottingham | Sign up here |
19 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
24 Jun | 14:00 - 15:00 BST | Rachael Higgins, Founder at Because of Marketing | How to grow a social media following | Online | Sign up here |
25 Jun | 18:00 - 20:00 BST | Lottie Namakando, Director of Behavioural Science and Innovation at Reflect Digital | TMM IRL: Using your Competitors to Supercharge your Search | Reading | Sign up here |
25 Jun | 18:00 - 20:00 BST | Panel discussion with Úna Herlihy, Founder & CEO at The Indie List; Sinéad D’Arcy, Founder at Future Roots; Andrew Murray, Executive Director at FEED by TBWA; moderated by Diana Byrne, Founder & CMO at Clarity | TMM IRL: Stand Out & Succeed. Insider Secrets to Marketing Your Most Important Brand – YOU | Dublin | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Sheffield | Sheffield | Sign up here |
1 Jul | 14:00 - 15:00 BST | Hector Hughes, CEO/Co-Founder of Unplugged | Lessons in growing a startup from scratch | Online | Sign up here |
3 Jul | 18:00 - 20:00 BST | A panel discussion with Fiona O’Donoghue, Emily Waddell and Jim Lewis | TMM IRL: Marketing & Community – What Really Matters Now | Hertfordshire | Sign up here |
3 Jul | 18:00 - 20:00 BST | Thomas Reeve, Head of Design at Zyte | TMM IRL: Decoding the Human Touch – Practical Tips for Engaging User Experiences | Northampton | Sign up here |
8 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
9 Jul | 18:00 - 20:00 BST | Lyndon Nicholson, CEO and Founder of the Future Group | TMM IRL: The Hollywood Method – crafting blockbuster brand stories that sell | London | Sign up here |
10 Jul | 18:00 - 20:00 BST | Charli Hunt, Co-Founder at The Lime One | TMM IRL: How to use LinkedIn to generate leads | Winchester | Sign up here |
10 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lancashire (Chorley) | Lancashire | Sign up here |
11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |
15 Jul | 18:00 - 20:00 BST | Jorun Bork, SEO Account Manager at GIMO | TMM IRL: The Evolution of Search and AI’s Impact on SEO | Leeds | Sign up here |
15 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Brighton | Brighton | Sign up here |
16 Jul | 17:30 - 19:30 BST | Hannah Stapley-Parker, Marketing Consultant & Trainer at Well I Never | TMM IRL: How to Practise Curiosity for Better Creative Thinking | Bristol and Bath | Sign up here |
17 Jul | 09:00 - 16:30 BST | Coworking, Cake & Charlotte Sargeant | Cowork Crew: Unlock These Audience Insights to Make Buying a No-Brainer | Northampton | Sign up here |
22 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: From chaos to clarity – why strategy matters | Liverpool | Sign up here |