Now is the time many marketers are looking to up skill. Here’s the areas we would be focusing our attention in 2020:
– Fundamentally… digital. If you’re still telling yourself you’re not a computer person, unfortunately you’re being left behind. Now is the time to learn.
– Strategy. Our industry is plagued by a focus on tactics, which without context of strategy just leave us spinning the wheels. Getting a broader view on our role made me a better marketer when it came to implementation, too.
– Community building. Building something meaningful which provides value is important for attraction and retention of customers. Also implied would be things such as email marketing to communicate with the community.
– Copywriting. We’re all writers – doing it better makes us more effective at our job.
– Data analysis/reporting. Because the best way to show your value is to report it as clear as day with the numbers.
– A specialism of your choice. Because it will be good to point to a specific skill set, even if you’re a generalist. This could be channel (Social, PPC, SEO, Web dev, Email, Events etc) or industry specific (FMCG, Retail etc)
Events coming up…
What could you learn as a marketer during COVID, working for a hospital? – Sarah Roberts, Head of Digital Communications, CUH NHS Trust
COVID has changed everything. But what is it like when you’re a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you?
We have a problem in marketing. We’re spending our lives focusing on short term tactics, at the expense of long term results, strategy and measurement.
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
New to marketing? Here’s the absolute basics
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
This session is relevant because as marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. This session is important because as marketers, we often do a bad job in marketing ourselves and communicating our role in a company. This session is important, because we have one of the world’s most unique thinkers on marketing in our company for an hour, so by the end, I hope you would have learned something new, had your perspective shifted,
Getting the right message to the right customer & exploring the opportunity of the disabled market – Andy Lambert & Martyn Sibley
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.