Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
This post is very ‘feature heavy’ so buckle in!
The difference between a webinar and a meeting
Something not abundantly clear from the off is the difference between a Zoom ‘Webinar’ and a Zoom ‘Meeting’. In short, a webinar is more like a broadcast. A meeting is more like what you’re used to on your group chats. Webinars have a host and panelists on screen, a meeting has everyone.
Key points from the video
– Membership is not cumulative – We have two memberships for Zoom webinar, a Webinar 100 and a Webinar 500. This does not mean we can have 600 people in the room, it means we can have 500 because this is the largest membership we own. Do not be tricked into buying multiple Zoom webinar memberships!
– Enable practice mode! (webinar) – This setting means you are able to have a ‘green room’ experience with your panelists and do not broadcast immediately with your Zoom webinar. This is important so you are able to answer any of their questions, as well as generally catch up before the session begins.
– Stream on YouTube or Facebook live – We stream our sessions on YouTube as well as in the session. This broadens our reach, but also means videos of the sessions are made available on YouTube immediately after a session finishes.
– Breakout rooms (meeting) – Only available in Zoom Meetings, the breakout room function allows hosts to send participants out into smaller groups to have more intimate conversations than would have been afforded through simply having one larger session. Mega useful!
– Follow up emails – We take a slightly different approach with our follow up emails, but the funcationality is there to have it all automated for you, if you wish.
|Date||Time||Format||Speaker||Subject||Get yo' space|
|Every Friday||12 Noon - 12.45||Networking||TMM Community||Online networking with the most lovely marketers you'll ever meet||Sign up|
|04/08/2020||15.00 - 16.00||Webinar||Kris Tait, MD of Croud USA||How to not fall into a performance marketing rut||Sign up|
|11/08/2020||08.30 - 09.30||Webinar||Sarah Roberts, Head of Digital Communications at Cambridge University Hospitals NHS Trust||Personal lessons on comms from COVID whilst working at a hospital||Sign up|
|17/08/2020||09.30 - 13.30||Workshop||Jon Torrens, Communications Coach||How to present yourself like a pro||Sign up|
|18/08/2020||15.00 - 16.00||Webinar||Mary Owusu, Head of SEO & Analytics at GuruBound||Why your SEO isn’t working. How to use analytics to discover hidden SEO opportunities to boost your site’s traffic||Sign up|
|25/08/2020||08.30 - 09.30||Webinar||Hannah Anderson, Co-Founder of Social Chain||How social has changed, and how to adapt||Sign up|
|01/09/2020||08.30 - 09.30||Webinar||Jordan Harry, Founder of StudyFast||10 habits to improve your brain health, and how to remember them||Sign up|
|08/09/2020||08.30 - 09.30||Webinar||Lee Wilcox, Founder of Electric House & On the Tools||TBA!||Sign up|
|15/09/2020||08.30 - 09.30||Webinar||Helen Tupper, Co-Founder of AmazingIf & Marketing Week Columnist||Squiggly Careers||Sign up|
|22/09/2020||15.00 - 16.00||Webinar||April Dunford, Author of Obviously Awesome||Positioning Jujitsu||Sign up|
|29/09/2020||08.30 - 09.30||Webinar||Louis Grenier, Podcaster in Chief at Everybody Hates Marketers||How to stand the f**k out||Sign up|
|06/10/2020||08.30 - 09.30||Webinar||Hannah Thorpe, Director of Growth Strategy at Found||Landing pages & a live audit||Sign up|
|13/10/2020||08.30 - 09.30||Webinar||Kirstie Smith, Founder of Social Circle||20 new advancements to implement into your social media strategy||Sign up|
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