Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 9 Jul | 14:00 - 15:00 BST | Joe + James, Co-Founders at TMM | State of Marketers: How are marketers feeling, and what can you do about it? | Online | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 14:00 - 15:00 BST | Louis Grenier, Positioning and GTM Consultant for B2B | Is distinctiveness the last competitive advantage left for B2B? | Online | Sign up here |
| 14 Jul | 17:15 - 20:00 BST | Natalie Vasylkiv, Creative Director & Content Creator, & Rachel Cogan, Marketing & Brand Strategist | TMM IRL: Open Ask Me Anything Discussion on Branding | Ottawa | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Ade-Lee Adebiyi, Product Design at Unity | TMM IRL: Can You Make It Pop? Why good communication creates better creative | Newcastle | Sign up here |
| 14 Jul | 17:30 - 19:30 BST | Tash Mills, Head of Creative at Sneak & Chris Busher, CMO at Holy Moly | TMM IRL: Disrupting the category – How brands stand out, break through, and evolve without losing their edge | Manchester | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Mat Bennett, Advisor to Founder-led Agencies | TMM IRL: How I use AI to generate marketing wins (not AI slop) | Portsmouth | Sign up here |
| 14 Jul | 18:30 - 20:30 ADT | Hillary Gillis, Director, Strategic Accounts at Outshine | TMM IRL: Starved for taste – what “perfect” ad copy is missing | Halifax | Sign up here |
| 15 Jul | 17:30 - 19:30 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 17:30 - 19:30 BST | Kirsty Batten, Marketing Manager at IHG Hotels & Resorts | TMM IRL: Inclusive Ways of Working – Small Changes That Make a Big Impact | Reading | Sign up here |
| 15 Jul | 17:30 - 20:00 CEST | Anna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTom | TMM IRL: The human comes back. What the AI hype gets wrong about modern buyers | Amsterdam | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing at Simpkins Edwards | TMM IRL: Making marketing work (when big ideas don’t) | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Tess Grint, Founder at Light Me Up | TMM IRL: How to stop managing and start leading | London | Sign up here |
| 15 Jul | 18:00 - 19:30 BST | Leon Calverly, Founder at Door4 | TMM IRL: Practical tips to being found in the rise of AI search | Lancashire | Sign up here |
| 15 Jul | 18:30 - 20:30 EDT | June Findlay, Brand and Content Strategy Consultant at Little Kernel Communications | TMM IRL: Black Influence in Advertising: The Hidden History Behind Today’s Most Effective Creative Work | Toronto | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Lindi Glass, Founder and Director of Explode Social Media | TMM IRL: Trending, Not Cringe – The Social-First Playbook | Birmingham | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Sarah Pocklington, Visibility and Confidence Coach | TMM IRL: Cameras Off – The Stories We Tell Ourselves | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Nik Venios, Founder at The Ideas Agency | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 17:15 - 20:00 EDT | Luca Arsenault Co-Founder at Next Wave; Kimberley Chan, Co-Founder at My Creative Break; and Linda Cajuste Confidence Coach & Facilitator for Shy & Introverted Women | TMM IRL: Ask Me Anything “AMA” on Marketing Events & Community | Montreal | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Fab Giovanetti, CEO at Alt Marketing School | TMM IRL: Seasons, not Balance – how to make work fit real life | Cambridge | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Emma-Jane Stogdon, Content Manager at Wise | TMM IRL: SEO Content Prioritisation Tactics. Maximise Impact, Minimise Effort | Norwich | Sign up here |
| 22 Jul | 14:00 - 15:00 BST | Andrew Tindall, Chief Growth Officer at System 1 | Marketing fundamentals with Andrew Tindall, System1 | Online | Sign up here |
| 22 Jul | 18:00 - 20:30 BST | Rachael Bryant, Co-Founder at Your Video Team | TMM IRL: 1 heroic day, 3 months of content – here’s how! | Ashford | Sign up here |
| 22 Jul | 18:00 - 20:00 BST | Silvia Coletto - Independent Senior PPC Advisor and owner of Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition | Milton Keynes | Sign up here |
| 3 Sep | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Brighton | Brighton | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Harmeet Singh, Co-Founder at Axies Digital | TMM IRL: The Tribal Brand – Why Community is the Ultimate Marketing Strategy in an Age of Loneliness | Northampton | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 20:00 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |

