Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 18 Jun | 15:00 - 16:00 BST | Daniel Castilho, Senior Growth Marketing Manager at Prismic | AI-Native GTM: Building a Context-Aware Marketing Playbook | Online | Sign up here |
| 18 Jun | 18:00 - 20:00 BST | Ian Bamford, Founder at Foundry12 | TMM IRL: Stop Gambling With Growth. Big or Small, Brand is Your Greatest De-risker | Hertfordshire | Sign up here |
| 18 Jun | 18:30 - 20:30 CEST | Claudia Vaccarone, Strategic Communications & Inclusion Strategy Consultant | TMM IRL: Mind your language – bias, culture and communication that includes | Geneva | Sign up here |
| 23 Jun | 14:00 - 15:00 BST | Kerttu Inkeroinen, Chief Marketing Officer at Lucky Saint | Big Brand or Scale-up: How to Choose the Marketing Role That’s Right for You | Online | Sign up here |
| 23 Jun | 18:00 - 20:00 BST | Kirsty Waite, Founder and CEO | TMM IRL: Good Idea, Now What? | Fife | Sign up here |
| 23 Jun | 18:00 - 20:00 EEST | Robert Katai, Founder and Marketing Specialist at Conferinta Growth Con | TMM IRL: Slow Marketing in a Fast AI World | Cluj Napoca | Sign up here |
| 24 Jun | 18:00 - 20:00 BST | Kirsty Batten, Marketing Manager at IHG Hotels & Resorts | TMM IRL: Inclusive Ways of Working – Small Changes That Make a Big Impact | Reading | Sign up here |
| 25 Jun | 15:00 - 16:00 BST | François Bohyn, CRO at Prismic; Malte Landwehr, CPO & CMO at Peec AI; and Guy Proops, Product Manager at Prismic | Getting Cited by AI: A New Playbook for Content Teams | Online | Sign up here |
| 25 Jun | 18:00 - 20:00 BST | Dave Endsor, Social Media Strategist and Founder at Chapter; and Gabriella Molinari, Senior Social & Influencer Specialist at Impression | TMM IRL: Building social media communities with real business impact; and Is your audience smarter than your strategy document? | Nottingham | Sign up here |
| 30 Jun | 14:00 - 15:00 BST | Hattie Matthews, Co-Founder & CEO at Uncharted | Better Bets, Braver Work: Building a marketing ‘confidence engine’ and overcoming beige | Online | Sign up here |
| 30 Jun | 18:00 - 20:00 BST | Get involved in an Open Space group discussion | TMM IRL: Marketing ideas, problems and discussion, it’s your event! | Southampton | Sign up here |
| 1 Jul | 18:00 - 21:00 BST | Ben Morriss at Profound; John Iwuozor, Content Marketing Specialist; Miracle Inameti-Archibong at John Lewis Partnership; Kanaar Bell at Moz | Sip & Search London SEO Meetup: Summer Edition. Hosted by Chima Mmeje | London | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Jane Entwistle, Director of Entyce Creative and Paul Chadwick, Founder of Prism Studios | TMM IRL: Paul Chadwick on the power of podcasting; and Jane Entwistle on Creating an Employer Brand That Attracts and Retains Talent | Wrexham | Sign up here |
| 8 Jul | 18:00 - 19:30 BST | An Open Space session with folks from the community | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Kara Stanford, Founder at The Marketing Spaces | TMM IRL: The Funnel is dead. Here’s what needs to replace it | Fleet | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 17:15 - 20:00 BST | Natalie Vasylkiv, Creative Director & Content Creator, & Rachel Cogan, Marketing & Brand Strategist | TMM IRL: Open Ask Me Anything Discussion on Branding | Ottawa | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Speaker to be confirmed | TMM IRL: Newcastle | Newcastle | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Tash Mills, Head of Creative at Sneak & Chris Busher, CMO at Holy Moly | TMM IRL: Disrupting the category – How brands stand out, break through, and evolve without losing their edge | Manchester | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Speaker to be confirmed 😊 | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 14 Jul | 18:00 - 20:00 ADT | Hillary Gillis, Director, Strategic Accounts at Outshine | TMM IRL: Starved for taste – what “perfect” ad copy is missing | Halifax | Sign up here |
| 15 Jul | 17:30 - 20:00 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 17:30 - 20:00 CEST | Anna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTom | TMM IRL: The human comes back. What the AI hype gets wrong about modern buyers | Amsterdam | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing | TMM IRL: Exeter | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Silvia Coletto - Independent Senior PPC Advisor and owner of Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition | Milton Keynes | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Tess Grint, Founder at Light Me Up | TMM IRL: London (Brixton) | London | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Leon Calverly, Founder at Door4 | TMM IRL: Lancashire | Lancashire | Sign up here |
| 15 Jul | 18:30 - 20:30 EDT | June Findlay, Brand and Content Strategy Consultant at Little Kernel Communications | TMM IRL: Black Influence in Advertising: The Hidden History Behind Today’s Most Effective Creative Work | Toronto | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Lindi Glass, Founder and Director of Explode Social Media | TMM IRL: Birmingham | Birmingham | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Fab Giovanetti, CEO at Alt Marketing School | TMM IRL: Seasons, not Balance – how to make work fit real life | Cambridge | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Emma-Jane Stogdon, Content Manager at Wise | TMM IRL: SEO Content Prioritisation Tactics. Maximise Impact, Minimise Effort | Norwich | Sign up here |
| 3 Sep | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | To be confirmed! | TMM IRL: Northampton | Northampton | Sign up here |

