Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 5 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Creator at Brand Satellite | TMM IRL: Think brand, not business | Fife | Sign up here |
| 6 May | 10:00 - 10:45 BST | Definition legends Neil Taylor, Director of Training and Luke Budka, AI Director | Stop the slop: How creative teams can work beautifully with AI | Online | Sign up here |
| 7 May | 09:00 - 17:00 BST | Lucy Colson, Founder & Startup Strategist | Ask Me Anything: Future-proofing yourself as a freelancer or agency in 2026 | Online | Sign up here |
| 7 May | 18:00 - 20:00 BST | James Sandbrook, Cofounder at The Marketing Meetup | TMM IRL: The Human Advantage – How to Build a Business People Actually Feel | Northampton | Sign up here |
| 8 May | 09:00 - 16:30 BST | Coworking, Cake & Kierian Cameron | Cowork Crew: Speaking Cult | London | Sign up here |
| 12 May | 14:00 - 15:00 BST | Chris Lavigne, Head of Production at Wistia | Short form video for busy marketers: a 2 hour weekly workflow | Online | Sign up here |
| 12 May | 17:30 - 20:00 BST | Laurie Stirling, Business Growth Strategist | TMM IRL: How to Scale When You’re the Talent | Newcastle | Sign up here |
| 12 May | 18:00 - 20:00 BST | Tonina Takova, Head of Strategy at Social for Good | TMM IRL: Marketing in the age of the (social) lurker | Manchester | Sign up here |
| 12 May | 18:00 - 20:00 BST | Mike Essex, Founder of Devise Marketing | TMM IRL: Optimise Everything! From AIO to SEO and beyond | Southampton | Sign up here |
| 13 May | 18:00 - 20:00 BST | Kate Sikora, Co-founder at Noble Performance; and Dominic Baliszewski, Co-founder of Yours Sincerely | TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility | London | Sign up here |
| 13 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 14 May | 18:00 - 20:00 BST | Shaira Gatdula, Founder at Dear Girls Club | TMM IRL: From Followers to Friendships – Building a Real Community That Shows Up | Edinburgh | Sign up here |
| 14 May | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: From Google searches to real customers – SEO that works for small business | Bournemouth | Sign up here |
| 14 May | 18:00 - 20:00 BST | Mark Saxby, Founder of Status Social | TMM IRL: How to Get Results from Social Media (without it taking over your life) | Lincoln | Sign up here |
| 14 May | 18:00 - 20:00 BST | Jason Suttie, Founder at Charlie Xray | TMM IRL: The Slow Death of a Good Brand | Cheltenham | Sign up here |
| 15 May | 09:00 - 16:30 BST | Coworking, Cake & Nick Crawford | Cowork Crew: From AI frustration to AI confidence | Birmingham | Sign up here |
| 15 May | 09:00 - 16:30 BST | Coworking, Cake & Jean Atkinson | Cowork Crew: Work Smarter, Earn More – AI Tools & Workflow Automation | Leeds | Sign up here |
| 19 May | 17:30 - 20:00 BST | Rupen Shah, Head of Client Services at Thinkbox | TMM IRL: Why Brands Still Matter & How TV Remains The Ultimate Brand Builder | Bristol and Bath | Sign up here |
| 19 May | 18:00 - 20:00 BST | Berenice Mann, Director at Bespoke Marketing | TMM IRL: Who am I? (If you can’t brand yourself, can you brand anything?) | Cambridge | Sign up here |
| 19 May | 18:00 - 20:00 BST | Alex Wright, Chair of The Marketing Meetup and The Keynote Club | TMM IRL: Planning like a king or sensing like a lion tracker – how to shape your career | Norwich | Sign up here |
| 20 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
| 20 May | 18:00 - 20:30 BST | Kate Bunyan, Founder and CEO of Sea Magik | TMM IRL: How to grow a beauty brand, without pretending you’ve got it all figured out | Ashford | Sign up here |
| 20 May | 18:00 - 20:00 BST | Rachael Bryant, Company Director at Your Video Team | TMM IRL: 1 heroic day, 3 months of content. Here’s how! | Lancashire | Sign up here |
| 20 May | 18:00 - 20:00 BST | Philip Gaudoin, Director at MetaMetrics | TMM IRL: Fleet | Fleet | Sign up here |
| 21 May | 09:00 - 16:30 BST | Coworking, Cake & Nick Crawford | Cowork Crew: From AI frustration to AI confidence – how to get reliable results from GenAI | Northampton | Sign up here |
| 21 May | 09:00 - 17:00 BST | Max Hopkinson, Founder of The Keynote Club | Ask Me Anything – Find your speaking territory and build a talk people remember | Online | Sign up here |
| 21 May | 18:00 - 20:00 BST | Dré Picart, Co-Founder at Tribera | TMM IRL: The Human Value in Marketing in a world of AI | Birmingham | Sign up here |
| 27 May | 18:30 - 20:30 EDT | Elizabeth Monier-Williams, Marketing Consultant | TMM IRL: LinkedIn Glow-Up – Presenting Your Best Self | Toronto | Sign up here |
| 28 May | 09:00 - 17:00 BST | Luan Wise FCIM, Social Media Consultant, Trainer & Author | Ask Me Anything – How to nail B2B marketing in 2026 | Online | Sign up here |
| 4 Jun | 17:30 - 20:00 BST | Natalie Vasylkiv, Photographer & Content Creator; and Julia Grandoni, Co-Founder at Creative Junii | TMM IRL: Branding and how it shapes perception – a fireside chat | Ottawa | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Xandrina Allday | Cowork Crew: Where to Focus on Social Media in 2026 (and What to Stop Wasting Time On) | Cambridge | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: Make your website visitors say “shut up and take my money” | Milton Keynes | Sign up here |
| 10 Jun | 18:00 - 20:00 BST | Leesa Morris, Brand Story Copywriter & Published Author | TMM IRL: It’s Not About You. How to Tell a Brand Story That’s All About Your Ideal Client | Milton Keynes | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Richard Midgley, Founder of Ponderosa | TMM IRL: Outthinking the Competition: Lessons from the Most Powerful Brands | Leeds | Sign up here |
| 18 Jun | 18:00 - 20:00 BST | Ian Bamford, Founder at Foundry12 | TMM IRL: Stop Gambling With Growth. Big or Small, Brand is Your Greatest De-risker | Hertfordshire | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |

