Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 21 May | 14:00 - 15:00 BST | Amy Woods, CEO & Founder at Content 10x | How to Build a Social Content Calendar You Can Actually Maintain | Online | Sign up here |
| 21 May | 18:00 - 20:00 BST | Dré Picart, Co-Founder at Tribera | TMM IRL: The Human Value in Marketing in a world of AI | Birmingham | Sign up here |
| 28 May | 16:00 - 17:00 BST | Elise Beck, Senior Director of Product Marketing at Wistia; and Maggie Philbin, Senior Product Manager at HubSpot | From Webinar Engagement to Pipeline | Online | Sign up here |
| 3 Jun | 18:30 - 20:30 EDT | Elizabeth Monier-Williams, Marketing Consultant | TMM IRL: LinkedIn Glow-Up – Presenting Your Best Self | Toronto | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Xandrina Allday | Cowork Crew: Where to Focus on Social Media in 2026 (and What to Stop Wasting Time On) | Cambridge | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: Make your website visitors say “shut up and take my money” | Milton Keynes | Sign up here |
| 8 Jun | 18:00 - 20:00 BST | Liz Ramsden, Director and Coach at The Hobbs Consultancy | TMM IRL: Making Friends With Your Stress Response | Guildford | Sign up here |
| 9 Jun | 15:00 - 18:00 BST | Multiple speakers - SE Ranking x Planable | Stop thinking in channels. Start building ecosystems. | Online | Sign up here |
| 10 Jun | 18:00 - 20:00 BST | Leesa Morris, Brand Story Copywriter & Published Author | TMM IRL: It’s Not About You. How to Tell a Brand Story That’s All About Your Ideal Client | Milton Keynes | Sign up here |
| 12 Jun | 09:00 - 16:30 BST | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | London | Sign up here |
| 12 Jun | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: AI and SEO – What’s Changing and How to Adapt | Birmingham | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Richard Midgley, Founder of Ponderosa | TMM IRL: Outthinking the Competition: Lessons from the Most Powerful Brands | Leeds | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Liverpool | Liverpool | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 18 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave James | Cowork Crew: Speaking without Freaking | Northampton | Sign up here |
| 18 Jun | 18:00 - 20:00 BST | Ian Bamford, Founder at Foundry12 | TMM IRL: Stop Gambling With Growth. Big or Small, Brand is Your Greatest De-risker | Hertfordshire | Sign up here |
| 18 Jun | 18:30 - 20:30 CEST | Claudia Vaccarone, Strategic Communications & Inclusion Strategy Consultant | TMM IRL: Mind your language – bias, culture and communication that includes | Geneva | Sign up here |
| 23 Jun | 18:00 - 20:00 BST | Speaker to be announced! | TMM IRL: Fife | Fife | Sign up here |
| 23 Jun | 18:00 - 20:00 EEST | Speaker to be confirmed! | TMM IRL: Cluj Napoca | Sign up here | |
| 24 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Reading | Reading | Sign up here |
| 25 Jun | 18:00 - 20:00 BST | Dave Endsor, Social Media Strategist and Founder at Chapter and Collette Pratt, Senior Programmatic Strategist at Impression | TMM IRL: Building social media communities with real business impact | Nottingham | Sign up here |
| 26 Jun | 09:00 - 16:30 BST | Coworking, Cake & Penny Brazier | Cowork Crew: Write for connection first, conversion second | Leeds | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 8 Jul | 18:00 - 19:30 BST | An Open Space session with folks from the community | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Speaker to be confirmed | TMM IRL: Newcastle | Newcastle | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Manchester | Manchester | Sign up here |
| 15 Jul | 17:30 - 20:00 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing | TMM IRL: Exeter | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Cambridge | Cambridge | Sign up here |

