Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
How to start conversations with potential clients on your website
In this blog post, we’ll share how you can use conversational marketing tactics to start real-time conversations with your website visitors, convert them into potential clients and accelerate your sales. Whether you’re in B2C or B2B, this one is for you!
20 books I really enjoyed (marketing and non-marketing) – Joe Glover
I thought I’d share 20 marketing and non-marketing books I think you’ll enjoy. Hopefully something on the list takes your fancy. And, if it doesn’t please don’t judge me too much…
[Template] How to create great plain text email marketing campaigns
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
A template for approaching event organisers for speaking opportunities
Below is a template that might be useful for you on how to approach event organisers.
Four ways to blog like a thought leader
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0! Another reason to focus on you right now.
Although we’ve been here before, it doesn’t make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
What’s the difference between a manager and a leader?
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
Hot takes on the new Linkedin stories feature – Autumn 2020
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
Tips for posting on Linkedin from 2,000,000 views this year
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 13 Aug | 16:00 - 17:00 BST | Sam Balter, Head of Content at Wistia; and Greg Kelly, Director, Technology Partnerships at Webflow | Where to Put Video on Pages That Convert | Online | Sign up here |
| 21 Aug | 16:00 - 17:00 BST | Wistia legends Sam Balter, Head of Content and Brendan Schwartz, Co-Founder & CTO | Video MCP Workshop: Using AI Agents to Power Video Workflows | Online | Sign up here |
| 25 Aug | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 3 Sep | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 8 Sep | 17:30 - 20:00 BST | Dan Appleby, Managing Director at Drummond Central | TMM IRL: Newcastle | Newcastle | Sign up here |
| 8 Sep | 17:30 - 19:30 BST | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
| 9 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 14 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Guildford | Guildford | Sign up here |
| 14 Sep | 18:30 - 20:30 ADT | Speaker to be confirmed! | TMM IRL: Halifax | Halifax | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Ethan Lambert, Director at Run At Light Media | TMM IRL: Mastering Google AI – What Real-World Testing Reveals | Liverpool | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Andrew Rich, Quality Assurance Tester at Vially; and Sean Tobin, Growth Manager at .IE Domain Registry | TMM IRL: What are Digital Accessibility & Trust? An Evening with Vially & .IE | Dublin | Sign up here |
| 16 Sep | 17:30 - 20:00 BST | an Open Space session with the community 😊 | TMM IRL: Marketing ideas, challenges, and discussion with the TMM community | Bristol and Bath | Sign up here |
| 16 Sep | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Tim Bond, Founder at CogniScale | TMM IRL: Beyond the chatbot – what’s next for AI in marketing teams | Brighton | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Rudy Heywood, Founder at Famous Wolf | TMM IRL: Heritage Brands vs Brands With Heritage (Why Standing Still Is the Most Dangerous Move You Can Make) | Birmingham | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Harmeet Singh, Co-Founder at Axies Digital | TMM IRL: The Tribal Brand – Why Community is the Ultimate Marketing Strategy in an Age of Loneliness | Northampton | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Nik Venios, Founder at The Ideas Agency; and Amy Bott, Marketing Director, ex-Snug, Victoria Plum & Gymshark | TMM IRL: Conquering Q4 | Cheltenham | Sign up here |
| 17 Sep | 18:00 - 20:00 EEST | Speaker to be confirmed! | TMM IRL: Cluj Napoca | Cluj Napoca | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lancashire | Lancashire | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing at Simpkins Edwards | TMM IRL: Making marketing work (when big ideas don’t) | Exeter | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: London Brixton | London | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 20:00 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 7 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Reading | Reading | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |