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Imagine this scenario: A customer enters your store. You greet them by saying “Hi, let me know if you need help!”. So immediately as they walk in they’re welcomed and know they can get help if need be.
After looking around, the customer shows interest in a pair of trainers, so you offer your assistance again by saying, “Can I help you find the right size?”. The customer accepts and is happy to get help, just when they need it the most.
Then, while trying the trainers on you remind them that they can get a further 20% off, if they spend over £100 in store. The customer is delighted and goes to the till to pay for their trainers and other purchases.
Now imagine if you could provide the same exact experience on your website.
Starting conversations with your potential customers helps you guide them through their buyer journey quicker. So how can you do it online?
When you’re not able to do it face-to-face, conversations usually take place via messaging channels. And today, demand for real-time responses has never been higher – that’s ultimately why people love messaging.
In this blog post, we’ll share how you can use conversational marketing tactics to start real-time conversations with your website visitors, convert them into potential clients and accelerate your sales. Whether you’re in B2C or B2B, this one is for you!
How does conversational marketing work?
You may have already heard of the term conversational marketing before. It’s been on the block for some time now but is still a relatively new strategy.
In a nutshell, conversational marketing takes a dialogue-driven approach to engaging your website visitors – mimicking the type of experience you would get in a store.
Conversational marketing uses targeted messaging with live chat and chatbots to connect with visitors and turn them into qualified leads or paying customers.
The keyword here being TARGETED.
It’s really not enough just to provide a way for customers to get in touch with you via a real-time channel.
Like in our in-store example, it’s all about being proactive and delivering the right message at the right time.
By targeting your conversations, you can approach your visitors when it’s relevant for them with content that they’re interested in, according to where they are in their buyer journey.
What are the benefits of conversational marketing?
Using targeted live chat and chatbots to interact with your website visitors is mutually beneficial – for your business and your visitors.
With conversational tactics, your website is no longer an empty store.
You can provide a proactive service, where your visitors are able to interact with you directly (say good riddance to long boring lead capture forms…)
But that’s not all. We’ve listed some of the top reasons why you should consider adopting a conversational marketing strategy:
- Convert more leads
Live chat and chatbots are low-threshold channels that don’t require much from your visitors. At giosg, we’ve seen that conversational tools convert 200% more leads compared to static lead capture forms.
- Qualify your leads better
Conversations allow you to gather more insight and ask more qualifying questions on your visitors without overwhelming them with too many form fields.
- Improve your customer experience
Conversational marketing allows you to proactively approach visitors without being pushy or salesly. It also enables your customers to reach out to you directly on your website when they need support the most.
How to start targeted conversations with your website visitors?
Now you know the what and the why, let’s move on to the good stuff…the how!
There are pretty much endless possibilities when it comes to starting targeted conversations on your website.
You can trigger your live chat and chatbots to pop-up according to what page your visitor is on, where they came from, time spent on-page, the number of sessions on your website, type of device, and so on.
Combining different triggers for more specific targeting will help you interact with your visitors in an even more customised and relevant way.
We’ve listed 5 examples, to give you a better idea of how you can start conversations that convert on your website:
1. Welcome your first-time visitors:
People visiting your website for the first time might not be as familiar with your service, products or company. By welcoming visitors to your website, they know they’re able to get quick assistance and help at any point if they need it.
- You can set up a chatbot or real-time live chat with an automated welcome message, such as:
- “Hi, thanks for stopping by! Do you have any questions for us?”
- “Looking for more information? Let me know if I can help”
- “Hi, welcome to our site! Is there something I can assist you with?”
2.Re-engage returning visitors:
Visitors who have been to your website before should be acknowledged and greeted accordingly. Here are a few ways to welcome back your loyal returning visitors:
- “Welcome back! Are you ready to get started?”
- “Great to see you here again! How can we help you this time?”
- “Hi there! Thanks for stopping by. Is there anything we can help you with this time?”
3. Greet visitors from specific campaigns:
Where your visitors come from should have an effect on how you want to approach them. Ideally, you want to personalise your messages to match the experience they’ve had with your brand before they landed there.
To do this, you can customise your messages according to what previous pages they’ve been on, your specific campaign URLs, or their traffic source.
For example, someone landing on your product page from your google ads campaign, could be offered a specific promotion code in a chat message. – “Hi there, I see you’re interested in product X? Chat with us to get an additional 10% off.”
4. Proactively engage on pricing pages:
People on your pricing pages are high-intent visitors and further down the funnel than visitors on your homepage. You could trigger a bot or start a live chat conversation with visitors who are on your pricing pages and have visited it multiple times. Here’s how:
- “Hey, want help choosing the right plan for you?”
- “Need more information? Just let us know how we can help you”
- “HI! Can I help you choose the right pricing plan?
5. Educate your visitors:
Not all your visitors are ready to buy. People on your resource pages might just be educating themselves on a particular topic. So promoting more relevant content through your chat channels can help to start the conversation and assist them in their journey.
To do this, you could launch a message promoting your upcoming webinar on a blog page related to the same content, after a visitor has stayed on the page for longer than 30 seconds.
We hope these examples have convinced you that conversational marketing is the best way to level up your 2021 marketing strategy. If you’re ready to get started with chat and chatbots, go to giosg.com, or check out our giosg bot to book a live demo 👉
About Giosg:
We provide intuitive solutions that deliver the right online trigger, to the right person, at the right time. Giosg’s easy-to-use live chat, intelligent chatbots, and targeted interactions help accelerate your sales and convert website visitors into happy customers in a flash!