Hannah Thorpe
Hannah Thorpe has spoken at The Marketing Meetup thee times – having already inspired audiences in London and Norwich, although she is also a seasoned speaker having also helped audiences at BrightonSEO and many others.
There were a couple of things I admired about Hannah when seeing her speak. The first is her absolute expertise – when you’re in her company you can’t help but think: you’re an expert in something I don’t know anything about yet! The second, however, is her willingness to share this and try to bring others to her level: exactly the type of people we want speaking to the TMM audience. We should also make sure to say at this stage that Hannah has been a great advocate for TMM since her speaking at the events – so a big thank you!
Hannah Thorpe’s talks with The Marketing Meetup:
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 9 Sep | 18:00 - 20:00 BST | Share challenges and tap into the experience of the TMM Bucks community | TMM IRL: The Reading Room Roundtable | Buckinghamshire | Sign up here |
| 10 Sep | 17:00 - 20:00 EDT | Nick Lafferty at Profound, Alexia LaFata at Meta, and Will Guevara at Amsive | AI Search Meetup in New York | New York | Sign up here |
| 10 Sep | 17:30 - 20:00 CEST | Claire Millward, Founder at Block Digital | TMM IRL: How to Build Personal Branding for LinkedIn | Amsterdam | Sign up here |
| 10 Sep | 18:00 - 20:00 BST | Sara Thompson, Director of Marketing & Fundraising for Dorset Wildlife Trust | TMM IRL: Quick & dirty wins – how Dorset’s Wildlife Trust’s quickest fundraising campaign collided with a community’s passion to save Upton Heath | Bournemouth | Sign up here |
| 14 Sep | 18:00 - 20:00 BST | Mark Bjornsgaard, Founder & CEO at System Two Group | TMM IRL: Startups which never fail – how the process always wins | Guildford | Sign up here |
| 14 Sep | 18:30 - 20:30 ADT | Maria Prudnikova, Marketing & Communications Advisor at Doane Grant Thornton LLP | TMM IRL: When marketing meets culture – the mistakes we don’t see coming | Halifax | Sign up here |
| 15 Sep | 12:30 - 13:30 BST | Vivi Koroma Kala, award-winning marketer and content creator | Personal branding for the days it feels like nobody’s watching | Online | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Amy Griffiths CEO at The Feed; Mat Finch, Founder at Finch Design Co; and Beth Moseley at Beth Moseley Photography | TMM IRL: Managing Stakeholders – a Panel Discussion | Norwich | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Ethan Lambert, Director at Run At Light Media | TMM IRL: Mastering Google AI – What Real-World Testing Reveals | Liverpool | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Dan Wiggins, Founder at RedCore Digital & Lily Jones, Demand Generation Executive at Moneypenny | TMM IRL: AI, Search & The Future of Marketing | Wrexham | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Andrew Rich, Quality Assurance Tester at Vially; and Sean Tobin, Growth Manager at .IE Domain Registry | TMM IRL: What are Digital Accessibility & Trust? An Evening with Vially & .IE | Dublin | Sign up here |
| 15 Sep | 18:30 - 20:30 CEST | MC Casal, Transformation and Foresight Strategist at Futurities | TMM IRL: Welcome to the Future. You Should Have Been Here Yesterday | Geneva | Sign up here |
| 16 Sep | 17:30 - 20:00 BST | an Open Space session with the community 😊 | TMM IRL: Marketing ideas, challenges, and discussion with the TMM community | Bristol and Bath | Sign up here |
| 16 Sep | 18:00 - 20:30 BST | Karl Cowell, Creative Director at The Wix Guys | TMM IRL: Our story – from a silly agency idea to six figures in six months | Ashford | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Nisha Haq, Founder at Iggy & Lime | TMM IRL: Every Picture Tells a Story — But Is It the Story You Intended? | Portsmouth | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Tim Bond, Founder at CogniScale | TMM IRL: Beyond the chatbot – what’s next for AI in marketing teams | Brighton | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Rob Fryer, Founder at BrandStorm | TMM IRL: 🐶 Who’s a Good Brand Then? 5 things dogs can teach marketers about building better brands | Fleet | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Rudy Heywood, Founder at Famous Wolf | TMM IRL: Heritage Brands vs Brands With Heritage (Why Standing Still Is the Most Dangerous Move You Can Make) | Birmingham | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Harmeet Singh, Co-Founder at Axies Digital | TMM IRL: The Tribal Brand – Why Community is the Ultimate Marketing Strategy in an Age of Loneliness | Northampton | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Phil Willcox, Founder at Emotion at Work | TMM IRL: Anger, Contempt and Disgust – The Emotions You Wish You Were Marketing Properly | Lincoln | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Nik Venios, Founder at The Ideas Agency; and Amy Bott, Marketing Director, ex-Snug, Victoria Plum & Gymshark | TMM IRL: Conquering Q4 | Cheltenham | Sign up here |
| 17 Sep | 18:00 - 20:00 EEST | Anca Curcan, Head of Marketing at Explora Solutions | TMM IRL: The generalist in the era of specialists: the advantage of seeing the big picture | Cluj Napoca | Sign up here |
| 22 Sep | 14:00 - 15:00 BST | Nicole Mezzasalma, Senior Consultant at Battenhall | B2B social for when your company page gets three likes, and one of them is the MD | Online | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | A panel led by Eve Macdonald, Creative Growth Strategist at KISS Branding; with Jessica Rhodes, Global Marketing Director at Paysecure, James McMath, Head of Department (B2B) at Press Box PR, and James Brown, Managing Director at Friday Solved | TMM IRL: Say something real – Marketing with an opinion when AI can write anything (apparently) | Leeds | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Ben Rees, Consultant and Fractional CMO at BJRees Ltd | TMM IRL: AI won’t take your job, but you’ll need to show you still deserve it | Cambridge | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Leon Calverley, Owner at Door 4 | TMM IRL: Lancashire | Lancashire | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing at Simpkins Edwards | TMM IRL: Making marketing work (when big ideas don’t) | Exeter | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: London Brixton | London | Sign up here |
| 29 Sep | 14:00 - 15:00 BST | Charlie Marchant, CEO at Exposure Ninja | Why Your Brand is Invisible to AI (and What It’s Costing You) | Online | Sign up here |
| 29 Sep | 17:30 - 20:00 EDT | Tarek Riman, Founder at Riman Agency | TMM IRL: The New Rules of Visibility – Marketing in an AI-Driven World | Montreal | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 20:00 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 30 Sep | 18:30 - 20:30 CEST | Cathy White, Founder & CEO of CEW Communications | TMM IRL: How to make media work for your marketing department | Barcelona | Sign up here |
| 30 Sep | 18:30 - 20:30 EDT | Ben Wise and Darren Chiu, Co-founders at Captivate | TMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World Results | Toronto | Sign up here |
| 6 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 13 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 14 Oct | 18:00 - 20:00 BST | Silke Anderson, Founder at Cloud7 Marketing & AI Literacy Trainer | TMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI) | Hitchin | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 20 Oct | 18:00 - 20:30 EDT | Ben Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; further panellists to be announced! | The Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and Brand | New York | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Reading | Reading | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |