Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers — the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, we’ve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louis’ consistent focus on finding not just ‘things that work’ but ‘things that work consistently for a long time’ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Date | Time | Speaker | Name | Location | Get yo' space |
---|---|---|---|---|---|
24 Apr | 17:30 - 21:00 BST | Julian Modiano, Co-Founder of Acuto; Alam Hosseinbor, Head of Performance at Shopping IQ; Niki Grant, Partner Support Director at ClickTech | PPC Live #10: Using data to power AI, do retail media better and grow low-volume search accounts | Brighton | Sign up here |
24 Apr | 18:00 - 20:00 BST | Simon Barnett, Chief Brainpower Officer, Perfectly Picked | TMM IRL: Brainpower. How to harness your most important marketing tool | Reading | Sign up here |
24 Apr | 18:00 - 20:00 BST | Jade Tambini, Marketing Coach and Course Leader at B2B Breakthrough Academy | TMM IRL: How to write a B2B marketing strategy | Cardiff | Sign up here |
25 Apr | 18:00 - 20:00 BST | Henry Sanford, Digital Partner at AB Brand and Marketing | TMM IRL: Your marketing is killing me – what can, and should, our sector be doing to deliver greener communications? | London | Sign up here |
30 Apr | 09:30 - 10:30 BST | Heather Murray, AI for Non-Techies | Chat-GPT for marketers: How to get the most from it | Virtual | Sign up here |
30 Apr | 11:00 - 12:00 BST | Justin Trout, Customer Success Manager and Gurleen Dhameja, Customer Success Manager, at AB Tasty | The Digital Customer Journey – UK | Virtual | Sign up here |
1 May | 12:00 - 13:00 BST | Rachael Wheatley, MD, and Bryony Thomas, CEO, at Watertight Business Thinking | How to show impact – quick wins and long-term success | Virtual | Sign up here |
1 May | 18:00 - 20:00 BST | Keir Mather, Founder at Neon Bridge | TMM IRL: What do clients really think of their agencies? | Exeter | Sign up here |
9 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Consultant at Brand Satellite | TMM IRL: Think brand, not business | Edinburgh | Sign up here |
9 May | 18:00 - 20:00 BST | Harry Evans, Co-Founder at TwelveTwentyFive | TMM IRL: Audience-first SEO: why everybody should be doing it | Northampton | Sign up here |
9 May | 18:00 - 20:00 BST | Charlotte Sheridan, founder of Small Biz Expert and Quokka Agency | TMM IRL: Secrets to marketing success when budgets are being clutched tight to chests | Colchester | Sign up here |
14 May | 14:00 - 15:00 BST | Thomas Barta, Founder of the Marketing Leadership Masterclass | AI: In a world of answers, what’s your question? | Virtual | Sign up here |
14 May | 18:00 - 20:00 BST | Helen Fletcher, Copywriter + Communications Consultant | TMM IRL: Manchester. With Helen Fletcher | Manchester | Sign up here |
15 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
15 May | 18:00 - 20:00 BST | Polly Buckland, Managing Director at The Typeface Group | TMM IRL: The Marketing Long Game – Playing the long game to avoid the feast or famine trap | Portsmouth | Sign up here |
16 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
16 May | 18:00 - 20:00 BST | Hannah Weinhold, Commercial Director at GrowTraffic | TMM IRL: Sheffield | Sheffield | Sign up here |
16 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Oxford | Oxford | Sign up here |
20 May | 18:00 - 20:00 BST | Emma Loveday, Disgustingly Good Copy | TMM IRL: How to write copy that has a pulse | Ashford | Sign up here |
21 May | 12:00 - 13:00 BST | Bryony Thomas, CEO, and Rachael Wheatley, MD, at Watertight Business Thinking | The Four Foundations of Marketing Success | Virtual | Sign up here |
22 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: London | London | Sign up here |
23 May | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Accra | Accra | Sign up here |
28 May | 18:00 - 20:00 BST | Meg Tarsuslugil , Senior Campaign Specialist at Journey Further | TMM IRL: Understanding ideation and its importance in the marketing mix | Leeds | Sign up here |
29 May | 17:30 - 19:30 BST | Chris Dunne, Head of Marketing at Thinkbox and Joint Chief CEO of Outvertising | TMM IRL: How well do you know the LGBTQIA+ consumer? | Bristol and Bath | Sign up here |
4 Jun | 18:00 - 20:00 BST | Lizzie Benton, Founder of Liberty Mind | TMM IRL: How do we fully realise our potential at work? | Cambridge | Sign up here |
4 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Liverpool | Liverpool | Sign up here |
4 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leicester | Leicester | Sign up here |
6 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Nottingham | Nottingham | Sign up here |
6 Jun | 18:00 - 20:00 BST | David Colgate, Head of Enterprise SEO at Vertical Leap | TMM IRL: AI and SEO – so what? | Winchester | Sign up here |
19 Jun | 18:00 - 20:00 BST | Louise Major, Freelance Marketing Specialist and Sophie Skilton, Digital Marketing Manager at Wagada Digital | TMM IRL: How to market through a recession | Hertfordshire | Sign up here |