Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter
https://www.youtube.com/embed/BIJMyPte_Iw Last week we interviewed the CMO of Innocent Smoothies - Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her to share her thoughts on what she would have wanted her younger self to know. In this blog...
Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations
https://www.youtube.com/embed/BIJMyPte_Iw Innocent Smoothies is well-known for its off-the-cuff and reactionary social media presence, particularly on Twitter. In a recent interview with the CMO of Innocent Smoothies, Kirsty Hunter, shared insights into how their...
The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief
https://www.youtube.com/watch?v=BIJMyPte_Iw Innocent Smoothies, a brand synonymous with delicious drinks, has captivated customers not only with its products but also with its engaging content across various platforms. The secret behind their brilliant content ideas?...
Ten things I wish I had known when I was 25 – Jon Evans, System1 & The Uncensored CMO
https://spotifyanchor-web.app.link/e/eSLMh2Bk8xb GUEST: Jon Evans, Host of Uncensored CMO & Chief Customer Officer at System1Group Ten Things I Wish I Knew When I Was 25 If only we knew then what we know now! That notion recently prompted The Marketing Meetup...
The greatest fictional marketing conference?
We've been running our webinars for the past three years now. Week after week we've had some of the world's greatest marketing minds come to inform and inspire us. Which got me thinking. How would one even begin to arrange these talks into some kind of...
Three of the best communities for marketers in the UK
As a marketer, it's important to stay up-to-date with the latest trends and best practices. One of the best ways to do that is by joining marketing communities. These communities provide a platform for marketers to connect, learn, and grow. In this article, we'll take...
Three content ideas that will help you close sales
It's easy to fall into the trap of treating content marketing and sales as two separate entities. Content marketers get the leads. Sales teams take the leads and transform them into customers. But some content (often referred to as sales enablement content) bridges...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 18 Mar | 09:00 - 18:30 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2027 | London | Sign up here |
| 13 Nov | 16:30 - 18:30 GMT | Daniela Rosa, Senior Content Marketer & AI Content Lead at Dapper | TMM IRL: The Martech Hangover. The Marketing Meetup x Portugal Tech Week | Lisbon | Sign up here |
| 16 Nov | 18:30 - 20:30 AST | Matt Jamieson, Atlantic Canadian Sales at MiQ | TMM IRL: Demand, Done Better. Scaling Audiences and Measuring Impact | Halifax | Sign up here |
| 17 Nov | 12:30 - 13:30 GMT | Eman Ismail, Email Marketing Strategist and Copywriter | What to do when you know something is wrong with your email marketing, but you don’t know what | Online | Sign up here |
| 17 Nov | 18:00 - 20:00 GMT | Annie-Mai Hodge, Founder at Girl Power Marketing | TMM IRL: 2026 Social Media Updates You Need to Know | Norwich | Sign up here |
| 17 Nov | 18:00 - 20:00 GMT | Dave Harland, Managing Partner and Creative Director at Copy Or Die | TMM IRL: How to turn lol-ers into dollars | Liverpool | Sign up here |
| 18 Nov | 17:30 - 20:00 GMT | David Sloly, Founder at HarveyDavid | TMM IRL: Where Does AI Take Marketing Next? | Bristol and Bath | Sign up here |
| 18 Nov | 17:30 - 19:30 GMT | Dave Harland, Author at The Word Man and Helen Cliff, Co-Founder at SoContented | TMM IRL: Manchester | Manchester | Sign up here |
| 18 Nov | 18:00 - 20:30 GMT | Verity and Emily, from Gal and Gather; Josh Allsop, from Reputably; Mel Eilers, from Socially Sound; James Easley, from the Good Stuff Group; and more to be announced! | TMM IRL: Lightning talks from our wonderful community! | Ashford | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Ettie Bailey King, Communication Consultant and Founder at Fighting Talk | TMM IRL: How to cut through the noise – marketing to overwhelmed people | London | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: Stop Launching Campaigns. Start Running Loops. | Brighton | Sign up here |
| 18 Nov | 18:00 - 20:00 EET | Mădălina Vasiu, Founder at Thinking Made Visible | TMM IRL: How Business Tools Make Your Marketing Job Simpler | Cluj Napoca | Sign up here |
| 19 Nov | 18:00 - 20:00 GMT | Nick Crawford, AI trainer and Founder at Twist Consultancy | TMM IRL: AI gave you time back. Where did it go? | Birmingham | Sign up here |
| 19 Nov | 18:00 - 20:00 GMT | Thierry Ngutegure, Co-founder and Head of Data Storytelling at Six Chillies; and Mike Weir, Head of Behavioural Science at Impression | TMM IRL: You’re Better at Data Storytelling Than You Think and 10 ways to improve website performance based on behavioural science | Nottingham | Sign up here |
| 19 Nov | 18:00 - 20:00 GMT | Sarah Stones, Founder at Plain Sailing Motivation | TMM IRL: What Drives Us? Understanding Motivation for You, Your Business and Your Clients | Lincoln | Sign up here |
| 20 Nov | 16:00 - 17:00 GMT | Wistia with Jay Acunzo, video-first marketing advisor, author, & keynote speaker | Video-First Frameworks: Get Organized, Stay Creative, and De-risk Your Video Marketing | Online | Sign up here |
| 24 Nov | 14:00 - 15:00 GMT | Abby Dixon, founder, author and podcast host at The Whole Marketer | What can you do with your marketing career when the goalposts keep moving? | Online | Sign up here |
| 24 Nov | 18:00 - 20:00 GMT | with expert speakers from Fellowship 😊 | TMM IRL: Is your website AI-ready? | Cambridge | Sign up here |
| 25 Nov | 18:00 - 20:00 GMT | Dr Alisha Damani, Founder & CEO | TMM IRL: Unlocking Energy: How to Access Peak States | Portsmouth | Sign up here |
| 25 Nov | 18:00 - 20:00 GMT | Speakers from our wonderful community, lightning talk style! | TMM IRL: Lightning talks from folks in the TMM community 😊 | Lancashire | Sign up here |
| 25 Nov | 18:30 - 20:30 CET | Carla Chicharro, VP of Marketing & Growth at Otamiser | TMM IRL: How to Make B2B Marketing Memorable Without a Big Budget | Barcelona | Sign up here |
| 26 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 1 Dec | 18:00 - 20:00 GMT | Gina Buckle, Founder at Hoot Copy; Tessa Leake, Copywriter at So Contented; Richard Michie, Founder at Marketing Optimist; and Behshad Mousavi, Founder at Digital Epix | TMM IRL: Lightning talks from our wonderful community! | Leeds | Sign up here |
| 1 Dec | 18:00 - 20:00 GMT | Gemma Armit, award-winning Content Creator; Susan Heaton, Professional Photographer; and Calum Moore, Speaking Coach & Former Theatre Director | TMM IRL: Uncover Your Brand – Voice, Visibility & Confidence | Fife | Sign up here |
| 2 Dec | 18:00 - 20:00 GMT | Matt Fletcher, Senior Account Manager at Optix Solutions | TMM IRL: Making Marketing Matter – How to Win Over Budget Holders | Exeter | Sign up here |
| 8 Dec | 15:00 - 18:00 GMT | 15 speakers debating the predictions, the data, and the arguments 😊 | Foresight27: See what’s next in Search, Social & AI | Online | Sign up here |
| 8 Dec | 18:00 - 20:00 GMT | Stephanie Smith, Managing Director, We Are JJM and Marie Piercy, Founder, The Fusion Growth Company | TMM IRL: Wrexham Christmas Special | Wrexham | Sign up here |
| 8 Dec | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 9 Dec | 18:00 - 20:00 GMT | Leesa Morris, Brand Story Copywriter & Published Author | TMM IRL: It’s Not About You. How to Tell a Brand Story That’s All About Your Ideal Client | Milton Keynes | Sign up here |
| 15 Dec | 14:00 - 15:00 GMT | Rand Fishkin, Co-Founder and CEO at SparkToro | What can I do when the algorithms don’t send traffic to my site? Zero Click Marketing | Online | Sign up here |
| 20 Jan | 18:00 - 20:00 CET | Karen Cousins, Communications Strategist and Founder of Cousins Agency | TMM IRL: Why Creativity and Real Stories are a Marketer’s Most Powerful Tools | Heidelberg | Sign up here |
| 27 Jan | 18:00 - 20:30 EST | Speaker to be confirmed! | The Marketing Meetup IRL: New York | New York | Sign up here |
| 4 Feb | 18:00 - 20:00 GMT | Diana Byrne, Founder at Clarity, and El Etherington, Head of Events at The Marketing Meetup | TMM IRL: Taking the Ick Out of Networking | Dublin | Sign up here |