You know how every brand in the world is telling you that they’re there for you right now?
That they care. That they are by your side?
As well-intentioned as these messages are… aren’t they all starting to look the same? If I get one more ‘A message from our CEO’ message of reassurance, I think I’ll have to start tearing out what little hair of mine remains.
But here is the thing. We do care, and we are there for you. Everything we’ve ever done has been about creating a helpful, lovely community of amazing marketing people. I hope you feel that as much as we mean it.
But how do we make that message cut through when everyone is saying the same stuff?
Well, I guess one way to do it is to present things differently. Do something fun and a bit silly.
Like, for example, asking Sean Paul (chart-topping rapper who has worked with the likes of Beyonce, The Saturdays, Clean Bandit, Sia and many more of the world’s most famous acts – ask your nearest teenager) to send your community a message, just to say hey.
Yes. I think that will do it…
No, I don’t think he knows or cares, what The Marketing Meetup is, but isn’t he a nice man?
🙂 Stay safe.
Love, all of us.
(p.s. been getting some reports of some device/browser combos not playing the vid, so here is a youtube link)
|Date||Format||Speaker||Subject||Get yo' space|
|01/05/2020||Networking||You 🙂||Conversation Club||Sign up|
|05/05/2020||Webinar||Deepa Shah, Former CFO of Publicis Sapient||Finances Clinic||Sign up|
|08/05/2020||Networking||You 🙂||Conversation Club||Sign up|
|12/05/2020||Webinar||Mark Ritson, Ex-Marketing Professor, gone rogue||Marketing in the time of Coronavirus with Mark Ritson||Sign up|
|15/05/2020||Networking||You 🙂||Conversation Club||Sign up|
|19/05/2020||Webinar||Emma Honeybone, Head of Relationship Marketing, Engine Group||The new reality of events: still 90% process, 10% glory||Sign up|
|21/05/2020||Workshop||Sally Hawkesford, Founder and CEO, SHC Digital||Attribution Modelling with Facebook||Sign up|
|22/05/2020||Networking||You 🙂||Conversation Club||Sign up|
|26/05/2020||Webinar||John Espirian, LinkedIn nerd. Relentlessly helpful.||Linkedin hits, tips and tricks from someone who knows their onions||Sign up|
|29/05/2020||Networking||You 🙂||Conversation Club||Sign up|
|02/06/2020||Webinar||Chris Smith & John Moss||Negotiation and Persuasion for marketers||Sign up|
|09/06/2020||Webinar||Russell Parsons, Editor of Marketing Week.||A Q&A with the Editor of Marketing Week||Sign up|
|12/06/2020||Networking||You 🙂||Conversation Club||Sign up|
|16/06/2020||Webinar||Graham Robertson, Author of Beloved Brands.||Creating beloved brands||Sign up|
|19/06/2020||Networking||You 🙂||Conversation Club||Sign up|
|23/06/2020||Webinar||Max Hoppy, Co-Founder of Bind||How they teach you to be creative at Google||Sign up|
|24/06/2020||Workshop||Chris Smith & John Moss||Negotiation and Persuasion for marketers: The workshop||Sign up|
|26/06/2020||Networking||You 🙂||Conversation Club||Sign up|
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
New to marketing? Here’s the absolute basics
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
This session is relevant because as marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. This session is important because as marketers, we often do a bad job in marketing ourselves and communicating our role in a company. This session is important, because we have one of the world’s most unique thinkers on marketing in our company for an hour, so by the end, I hope you would have learned something new, had your perspective shifted,
Getting the right message to the right customer & exploring the opportunity of the disabled market – Andy Lambert & Martyn Sibley
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, will be sharing with you how they taught him, and his colleagues to be creative.