Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers, the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, we’ve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louis’ consistent focus on finding not just ‘things that work’ but ‘things that work consistently for a long time’ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 30 Jun | 14:00 - 15:00 BST | Hattie Matthews, Co-Founder & CEO at Uncharted | Better Bets, Braver Work: Building a marketing ‘confidence engine’ and overcoming beige | Online | Sign up here |
| 30 Jun | 18:00 - 20:00 BST | Get involved in an Open Space group discussion | TMM IRL: Marketing ideas, problems and discussion, it’s your event! | Southampton | Sign up here |
| 1 Jul | 18:00 - 21:00 BST | Ben Morriss at Profound; John Iwuozor, Content Marketing Specialist; Miracle Inameti-Archibong at John Lewis Partnership; Kanaar Bell at Moz | Sip & Search London SEO Meetup: Summer Edition. Hosted by Chima Mmeje | London | Sign up here |
| 7 Jul | 09:30 - 10:30 BST | Jen Woollford, Founder at NEON Leaders; and Lottie Unwin, Founder at UpWorld. Hosted by Anna Henwood, CEO of Stickybeak | D2C to retail: The real playbook for UK FMCG brands | Online | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Jane Entwistle, Director of Entyce Creative and Paul Chadwick, Founder of Prism Studios | TMM IRL: Paul Chadwick on the power of podcasting; and Jane Entwistle on Creating an Employer Brand That Attracts and Retains Talent | Wrexham | Sign up here |
| 8 Jul | 18:00 - 19:30 BST | An Open Space session with folks from the community | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Kara Stanford, Founder at The Marketing Spaces | TMM IRL: The Funnel is dead. Here’s what needs to replace it | Fleet | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 17:15 - 20:00 BST | Natalie Vasylkiv, Creative Director & Content Creator, & Rachel Cogan, Marketing & Brand Strategist | TMM IRL: Open Ask Me Anything Discussion on Branding | Ottawa | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Speaker to be confirmed | TMM IRL: Newcastle | Newcastle | Sign up here |
| 14 Jul | 17:30 - 19:30 BST | Tash Mills, Head of Creative at Sneak & Chris Busher, CMO at Holy Moly | TMM IRL: Disrupting the category – How brands stand out, break through, and evolve without losing their edge | Manchester | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Speaker to be confirmed 😊 | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 14 Jul | 18:30 - 20:30 ADT | Hillary Gillis, Director, Strategic Accounts at Outshine | TMM IRL: Starved for taste – what “perfect” ad copy is missing | Halifax | Sign up here |
| 15 Jul | 17:30 - 20:00 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 17:30 - 19:30 BST | Kirsty Batten, Marketing Manager at IHG Hotels & Resorts | TMM IRL: Inclusive Ways of Working – Small Changes That Make a Big Impact | Reading | Sign up here |
| 15 Jul | 17:30 - 20:00 CEST | Anna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTom | TMM IRL: The human comes back. What the AI hype gets wrong about modern buyers | Amsterdam | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing | TMM IRL: Exeter | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Tess Grint, Founder at Light Me Up | TMM IRL: How to stop managing and start leading | London | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Leon Calverly, Founder at Door4 | TMM IRL: Lancashire | Lancashire | Sign up here |
| 15 Jul | 18:30 - 20:30 EDT | June Findlay, Brand and Content Strategy Consultant at Little Kernel Communications | TMM IRL: Black Influence in Advertising: The Hidden History Behind Today’s Most Effective Creative Work | Toronto | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Lindi Glass, Founder and Director of Explode Social Media | TMM IRL: Birmingham | Birmingham | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Sarah Pocklington, Visibility and Confidence Coach | TMM IRL: Cameras Off – The Stories We Tell Ourselves | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Nik Venios, Founder at The Ideas Agency | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 17:15 - 20:00 EDT | Luca Arsenault Co-Founder at Next Wave; Kimberley Chan, Co-Founder at My Creative Break; and Linda Cajuste Confidence Coach & Facilitator for Shy & Introverted Women | TMM IRL: Ask Me Anything “AMA” on Marketing Events & Community | Montreal | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Fab Giovanetti, CEO at Alt Marketing School | TMM IRL: Seasons, not Balance – how to make work fit real life | Cambridge | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Emma-Jane Stogdon, Content Manager at Wise | TMM IRL: SEO Content Prioritisation Tactics. Maximise Impact, Minimise Effort | Norwich | Sign up here |
| 22 Jul | 18:00 - 20:30 BST | Rachael Bryant, Co-Founder at Your Video Team | TMM IRL: 1 heroic day, 3 months of content – here’s how! | Ashford | Sign up here |
| 22 Jul | 18:00 - 20:00 BST | Silvia Coletto - Independent Senior PPC Advisor and owner of Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition | Milton Keynes | Sign up here |
| 3 Sep | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 9 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Brighton | Brighton | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | To be confirmed! | TMM IRL: Northampton | Northampton | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |