Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 21 May | 14:00 - 15:00 BST | Amy Woods, CEO & Founder at Content 10x | How to Build a Social Content Calendar You Can Actually Maintain | Online | Sign up here |
| 21 May | 18:00 - 20:00 BST | Dré Picart, Co-Founder at Tribera | TMM IRL: The Human Value in Marketing in a world of AI | Birmingham | Sign up here |
| 28 May | 16:00 - 17:00 BST | Elise Beck, Senior Director of Product Marketing at Wistia; and Maggie Philbin, Senior Product Manager at HubSpot | From Webinar Engagement to Pipeline | Online | Sign up here |
| 3 Jun | 18:30 - 20:30 EDT | Elizabeth Monier-Williams, Marketing Consultant | TMM IRL: LinkedIn Glow-Up – Presenting Your Best Self | Toronto | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Xandrina Allday | Cowork Crew: Where to Focus on Social Media in 2026 (and What to Stop Wasting Time On) | Cambridge | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: Make your website visitors say “shut up and take my money” | Milton Keynes | Sign up here |
| 8 Jun | 18:00 - 20:00 BST | Liz Ramsden, Director and Coach at The Hobbs Consultancy | TMM IRL: Making Friends With Your Stress Response | Guildford | Sign up here |
| 9 Jun | 15:00 - 18:00 BST | Multiple speakers - SE Ranking x Planable | Stop thinking in channels. Start building ecosystems. | Online | Sign up here |
| 10 Jun | 18:00 - 20:00 BST | Leesa Morris, Brand Story Copywriter & Published Author | TMM IRL: It’s Not About You. How to Tell a Brand Story That’s All About Your Ideal Client | Milton Keynes | Sign up here |
| 12 Jun | 09:00 - 16:30 BST | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | London | Sign up here |
| 12 Jun | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: AI and SEO – What’s Changing and How to Adapt | Birmingham | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Richard Midgley, Founder of Ponderosa | TMM IRL: Outthinking the Competition: Lessons from the Most Powerful Brands | Leeds | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Liverpool | Liverpool | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 18 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave James | Cowork Crew: Speaking without Freaking | Northampton | Sign up here |
| 18 Jun | 18:00 - 20:00 BST | Ian Bamford, Founder at Foundry12 | TMM IRL: Stop Gambling With Growth. Big or Small, Brand is Your Greatest De-risker | Hertfordshire | Sign up here |
| 18 Jun | 18:30 - 20:30 CEST | Claudia Vaccarone, Strategic Communications & Inclusion Strategy Consultant | TMM IRL: Mind your language – bias, culture and communication that includes | Geneva | Sign up here |
| 23 Jun | 18:00 - 20:00 BST | Speaker to be announced! | TMM IRL: Fife | Fife | Sign up here |
| 23 Jun | 18:00 - 20:00 EEST | Speaker to be confirmed! | TMM IRL: Cluj Napoca | Sign up here | |
| 24 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Reading | Reading | Sign up here |
| 25 Jun | 18:00 - 20:00 BST | Dave Endsor, Social Media Strategist and Founder at Chapter and Collette Pratt, Senior Programmatic Strategist at Impression | TMM IRL: Building social media communities with real business impact | Nottingham | Sign up here |
| 26 Jun | 09:00 - 16:30 BST | Coworking, Cake & Penny Brazier | Cowork Crew: Write for connection first, conversion second | Leeds | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 8 Jul | 18:00 - 19:30 BST | An Open Space session with folks from the community | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Speaker to be confirmed | TMM IRL: Newcastle | Newcastle | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Manchester | Manchester | Sign up here |
| 15 Jul | 17:30 - 20:00 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing | TMM IRL: Exeter | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Cambridge | Cambridge | Sign up here |