Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 9 Sep | 18:00 - 20:00 BST | Share challenges and tap into the experience of the TMM Bucks community | TMM IRL: The Reading Room Roundtable | Buckinghamshire | Sign up here |
| 10 Sep | 17:00 - 20:00 EDT | Nick Lafferty at Profound, Alexia LaFata at Meta, and Will Guevara at Amsive | AI Search Meetup in New York | New York | Sign up here |
| 10 Sep | 17:30 - 20:00 CEST | Claire Millward, Founder at Block Digital | TMM IRL: How to Build Personal Branding for LinkedIn | Amsterdam | Sign up here |
| 10 Sep | 18:00 - 20:00 BST | Sara Thompson, Director of Marketing & Fundraising for Dorset Wildlife Trust | TMM IRL: Quick & dirty wins – how Dorset’s Wildlife Trust’s quickest fundraising campaign collided with a community’s passion to save Upton Heath | Bournemouth | Sign up here |
| 14 Sep | 18:00 - 20:00 BST | Mark Bjornsgaard, Founder & CEO at System Two Group | TMM IRL: Startups which never fail – how the process always wins | Guildford | Sign up here |
| 14 Sep | 18:30 - 20:30 ADT | Maria Prudnikova, Marketing & Communications Advisor at Doane Grant Thornton LLP | TMM IRL: When marketing meets culture – the mistakes we don’t see coming | Halifax | Sign up here |
| 15 Sep | 12:30 - 13:30 BST | Vivi Koroma Kala, award-winning marketer and content creator | Personal branding for the days it feels like nobody’s watching | Online | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Amy Griffiths CEO at The Feed; Mat Finch, Founder at Finch Design Co; and Beth Moseley at Beth Moseley Photography | TMM IRL: Managing Stakeholders – a Panel Discussion | Norwich | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Ethan Lambert, Director at Run At Light Media | TMM IRL: Mastering Google AI – What Real-World Testing Reveals | Liverpool | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Dan Wiggins, Founder at RedCore Digital & Lily Jones, Demand Generation Executive at Moneypenny | TMM IRL: AI, Search & The Future of Marketing | Wrexham | Sign up here |
| 15 Sep | 18:00 - 20:00 BST | Andrew Rich, Quality Assurance Tester at Vially; and Sean Tobin, Growth Manager at .IE Domain Registry | TMM IRL: What are Digital Accessibility & Trust? An Evening with Vially & .IE | Dublin | Sign up here |
| 15 Sep | 18:30 - 20:30 CEST | MC Casal, Transformation and Foresight Strategist at Futurities | TMM IRL: Welcome to the Future. You Should Have Been Here Yesterday | Geneva | Sign up here |
| 16 Sep | 17:30 - 20:00 BST | an Open Space session with the community 😊 | TMM IRL: Marketing ideas, challenges, and discussion with the TMM community | Bristol and Bath | Sign up here |
| 16 Sep | 18:00 - 20:30 BST | Karl Cowell, Creative Director at The Wix Guys | TMM IRL: Our story – from a silly agency idea to six figures in six months | Ashford | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Nisha Haq, Founder at Iggy & Lime | TMM IRL: Every Picture Tells a Story — But Is It the Story You Intended? | Portsmouth | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Tim Bond, Founder at CogniScale | TMM IRL: Beyond the chatbot – what’s next for AI in marketing teams | Brighton | Sign up here |
| 16 Sep | 18:00 - 20:00 BST | Rob Fryer, Founder at BrandStorm | TMM IRL: 🐶 Who’s a Good Brand Then? 5 things dogs can teach marketers about building better brands | Fleet | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Rudy Heywood, Founder at Famous Wolf | TMM IRL: Heritage Brands vs Brands With Heritage (Why Standing Still Is the Most Dangerous Move You Can Make) | Birmingham | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Harmeet Singh, Co-Founder at Axies Digital | TMM IRL: The Tribal Brand – Why Community is the Ultimate Marketing Strategy in an Age of Loneliness | Northampton | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Phil Willcox, Founder at Emotion at Work | TMM IRL: Anger, Contempt and Disgust – The Emotions You Wish You Were Marketing Properly | Lincoln | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | Nik Venios, Founder at The Ideas Agency; and Amy Bott, Marketing Director, ex-Snug, Victoria Plum & Gymshark | TMM IRL: Conquering Q4 | Cheltenham | Sign up here |
| 17 Sep | 18:00 - 20:00 EEST | Anca Curcan, Head of Marketing at Explora Solutions | TMM IRL: The generalist in the era of specialists: the advantage of seeing the big picture | Cluj Napoca | Sign up here |
| 22 Sep | 14:00 - 15:00 BST | Nicole Mezzasalma, Senior Consultant at Battenhall | B2B social for when your company page gets three likes, and one of them is the MD | Online | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | A panel led by Eve Macdonald, Creative Growth Strategist at KISS Branding; with Jessica Rhodes, Global Marketing Director at Paysecure, James McMath, Head of Department (B2B) at Press Box PR, and James Brown, Managing Director at Friday Solved | TMM IRL: Say something real – Marketing with an opinion when AI can write anything (apparently) | Leeds | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Ben Rees, Consultant and Fractional CMO at BJRees Ltd | TMM IRL: AI won’t take your job, but you’ll need to show you still deserve it | Cambridge | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Leon Calverley, Owner at Door 4 | TMM IRL: Lancashire | Lancashire | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing at Simpkins Edwards | TMM IRL: Making marketing work (when big ideas don’t) | Exeter | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: London Brixton | London | Sign up here |
| 29 Sep | 14:00 - 15:00 BST | Charlie Marchant, CEO at Exposure Ninja | Why Your Brand is Invisible to AI (and What It’s Costing You) | Online | Sign up here |
| 29 Sep | 17:30 - 20:00 EDT | Tarek Riman, Founder at Riman Agency | TMM IRL: The New Rules of Visibility – Marketing in an AI-Driven World | Montreal | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 20:00 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 30 Sep | 18:30 - 20:30 CEST | Cathy White, Founder & CEO of CEW Communications | TMM IRL: How to make media work for your marketing department | Barcelona | Sign up here |
| 30 Sep | 18:30 - 20:30 EDT | Ben Wise and Darren Chiu, Co-founders at Captivate | TMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World Results | Toronto | Sign up here |
| 6 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 13 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 14 Oct | 18:00 - 20:00 BST | Silke Anderson, Founder at Cloud7 Marketing & AI Literacy Trainer | TMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI) | Hitchin | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 20 Oct | 18:00 - 20:30 EDT | Ben Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; further panellists to be announced! | The Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and Brand | New York | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Reading | Reading | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |