A marketing budget has two issues that every great marketing team need to have clarity on
1) Getting the original funding
2) Keeping that funding when things happen in the financial year.
We have all had marketing budgets cut part way through a year - it’s frustrating, but it needn’t be this way. How do you make a marketing plan so compelling that it is the first thing to be signed off and the last thing to get cut?
In this talk, we will:
- Learn how mental availability (indicating how your brand will be thought of in buying situations) can be used to align the marketing output
- Understand how these key measures build a strategy and feed into a budget
- Deliver a framework that gets marketing tactics funded and maintained throughout the year
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Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.
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