Mark Ritson

Mark Ritson

Mark Ritson is almost a man who needs no introduction, but for those not in the know… Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the world’s most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.

On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk ‘On the Contrary’ – delivered at the APG strategy conference.

 

Mark Ritson’s talks with The Marketing Meetup:

How to fix the marketing and sales funnel

How to fix the marketing and sales funnel

There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.

In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

DateTimeSpeakerName
13/04/2021 08:30 Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr We’re building a household name. This is how. Sign up here
20/04/2021 08:30 Emma Honeybone, Head of Relationship Marketing at Engine Group What does relationship marketing really mean, and how can it impact your business? Sign up here
27/04/2021 08:30 Asia Orangio, Founder of DemandMaven How to acquire your first 100 customers Sign up here
04/05/2021 14:30 Sherice Harris & Nathan Anibaba, Head of Brand for Speedo EMEA & Founder of Agency DealMasters How to build great agency relationships Sign up here
11/05/2021 08:30 Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research How to find purpose for you and your brand Sign up here
18/05/2021 08:30 Anu Adegbola, CMO of Brainlabs How to PPC like a pro Sign up here
25/05/2021 08:30 Jeremy Waite, Communications Designer at IBM How to tell stories with impact Sign up here
01/06/2021 08:30 Adele Revella, Founder of Buyer Persona Institute How to build great customer personas Sign up here

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