Mark Ritson is almost a man who needs no introduction, but for those not in the know… Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the world’s most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.
On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk ‘On the Contrary’ – delivered at the APG strategy conference.
Mark Ritson’s talks with The Marketing Meetup:
The things I wish I had known about marketing and business from day one by Joe Glover, Founder of The Marketing Meetup
It was fascinating doing some interviews with the community the other day. One of their biggest problems wasn’t finding good information – it was prioritising which good information source to pick that day! Here’s nine (plus a bonus!) I read on the regs, that I hope will be useful for you too.
It’s May 17th. The latest round of lockdown restrictions has eased. We’re asking ourselves ‘are we ready for office life again?’
At Pitch, we see hundreds of applications and roles every month. So we thought we would share some of the ‘behind the scenes’ data you might not have privy to otherwise.
There are plenty of great marketing talks out there, but I genuinely believe these to be amongst the best webinars for marketers on the web.
A look back in time to investigate ‘how did the Mona Lisa become and stay so famous?’. I’ll be doing this from a storytelling, PR, and tactics perspective.
In this blog post, we’ll share how you can use conversational marketing tactics to start real-time conversations with your website visitors, convert them into potential clients and accelerate your sales. Whether you’re in B2C or B2B, this one is for you!
I thought I’d share 20 marketing and non-marketing books I think you’ll enjoy. Hopefully something on the list takes your fancy. And, if it doesn’t please don’t judge me too much…
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
Below is a template that might be useful for you on how to approach event organisers.
|Date||Time||Speaker||Name||Get yo' space|
|22/06/2021||08:30||Beth Collier||Creativity: What it is, why you need it, and how to ignite yours||Sign up here|
|29/06/2021||08:30||Rory Sutherland, Vice-Chairman of Ogilvy||The tyranny of logic||Sign up here|
|06/07/2021||14:00||Dave Harland, The Word Man, Jo Watson, Copywriter & Eddie Shleyner, Very Good Copy||Our writing, strategies and approach to success on Linkedin||Sign up here|
|13/07/2021||08:30||Steven Kenwright and Carrie Rose, Rise at Seven||Building a Business Case for Disruption||Sign up here|
|20/07/2021||08:30||Louis Grenier - Founder of Everyone Hates Marketers||Get the clarity you need to stand the **** out||Sign up here|
|27/07/2021||08:30||Imposter Syndrome: Stop Faking It. - Sahana Sekaran, Contentsquare||Imposter Syndrome: Stop Faking It.||Sign up here|
|07/09/2021||08:30||Matt McKie, Global Head of Marketing at The Olympic Games||From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie||Sign up here|
|14/09/2021||14:00||Mary Owusu, CEO of Gurubound||Why your website visitors are not converting||Sign up here|
|21/09/2021||08:30||Sophie Cross, Editor of Freelancer Magazine||From Marketing Manager to Magazine Editor: How I launched my own successful magazine||Sign up here|
|28/09/2021||14:00||Purna Virji, Senior Content Solutions Consultant at Linkedin||Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content Marketing Strategy||Sign up here|
|05/10/2021||08:30||Chris Arning, Creative Semiotics||Semiotics: What It Is & Why it Matters for Marketers||Sign up here|