Mark Ritson
Mark Ritson is almost a man who needs no introduction, but for those not in the know… Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the world’s most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.
On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk ‘On the Contrary’ – delivered at the APG strategy conference.
Mark Ritson’s talks with The Marketing Meetup:
Six of The Best Marketing Events in the UK – 2025
Navigating the multitude of events can be overwhelming for UK-based marketing professionals seeking valuable industry insights. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
How to get ghosted less – Stephen Kenwright
It happens during a boom. It happens twice as often during a bust (and it hurts more). When we get ghosted, we feel like the victim. We blame the client. But, often, we can do something about it. You’ve spent hours creating a proposal, only for your prospective client...
What is the future of marketing? Interview with Mark Barry, MD of Hubspot EMEA
https://www.youtube.com/watch?v=_YcIxFhatrM&t=2s A few years ago we added webinars to the way we help folks learn about marketing things - and it's been just wonderful.That showed us a lesson in trying to do new things in service of the wider goal of helping...
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Date | Time | Speaker | Name | Location | Get yo' space |
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9 Dec | 09:00 - 16:30 GMT | Coworking, Cake & Michael John Oliver | Cowork Crew: The 3 Dumb Lessons You Learn from Going Viral | London | Sign up here |
10 Dec | 14:00 - 15:00 GMT | Helen Tupper, Co-Author of Squiggly Careers | Marketing careers and recruitment: Q&A | Online | Sign up here |
10 Dec | 18:00 - 20:00 GMT | A collection of local marketing legends! | TMM IRL: Leeds LIGHTNING TALKS | Leeds | Sign up here |
10 Dec | 18:00 - 20:00 GMT | Hannah Cahill, Founder of Joy Marketing | TMM IRL: “Your logo is your brand” and other branding BS | Liverpool | Sign up here |
12 Dec | 12:00 - 13:00 GMT | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
14 Jan | 17:30 - 19:30 GMT | Speaker to be announced! | TMM IRL: Bristol | Bristol and Bath | Sign up here |
14 Jan | 18:00 - 20:00 GMT | Alex Thompson, Founder at ACT Copywriting Ltd | TMM IRL: 10 things I hate about email marketing (from an email agency founder) | Newcastle | Sign up here |
14 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Southampton | Southampton | Sign up here |
16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Silvia Coletto | Cowork Crew: Paid ads for micro businesses – is it worth the time and money? | Northampton | Sign up here |
16 Jan | 18:00 - 20:00 GMT | Jessica Pilkington, Director of Pilkington Communications | TMM IRL: Get the media coverage your story deserves | Northampton | Sign up here |
20 Jan | 18:00 - 20:00 GMT | Speaker to be announced! | TMM IRL: Ashford. A special charity event 🙂 | Ashford | Sign up here |
21 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
22 Jan | 18:00 - 20:00 GMT | Louis Grenier, Founder at Stand The F*ck Out | TMM IRL: Dublin. With Louis Grenier | Dublin | Sign up here |
24 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jodie Newman | Cowork Crew: How to make creativity your superpower | London | Sign up here |
29 Jan | 18:00 - 20:00 GMT | Speaker to be announced! | TMM IRL: Exeter | Exeter | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Sophie Banks and Angie Cronin, Co-Founders at Loudbird PR and Communications | TMM IRL: How the digital age has changed the game for PR – and how marketers can take advantage | Hertfordshire | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Oxford | Oxford | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Felicity Ashley, motivational speaker & workshop leader | TMM IRL: From Marketer to Mariner – rowing through storms to achieve your goals | Winchester | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Speaker to be announced! | TMM IRL: Lancashire | Lancashire | Sign up here |
5 Feb | 18:00 - 20:00 GMT | Canberk Beker, Founder at ROASted | TMM IRL: Marketing lessons from growth-hacking tech startups | Wrexham | Sign up here |
12 Feb | 18:00 - 20:00 GMT | Speaker to be announced! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
20 Mar | 09:00 - 17:00 GMT | some of the community’s favourite TMM speakers of all time 🙂 | The Marketing Meetup Conference: The Global Gathering | London | Sign up here |