Mark Ritson is almost a man who needs no introduction, but for those not in the know… Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the world’s most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.
On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk ‘On the Contrary’ – delivered at the APG strategy conference.
Mark Ritson’s talks with The Marketing Meetup:
James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Lockdown 3.0! Another reason to focus on you right now.
Although we’ve been here before, it doesn’t make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?
How do you find meaning in your life? What’s the point in all of this?
Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around.
This is the last wednesday @ two of 2020.
How to implement video content in to your marketing mix – Gary Gumbleton, Founder of Capital Content
What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix?
How I grew my newsletter to 38,000 people in a year (and how you can do it too) – Harry Dry, Founder of Marketing Examples
May 2019. Harry wrote his first marketing article.
A year and a half later his email list hit 38k.
No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.
A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in.
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
|Date||Time||Speaker||Name||Get yo' space|
|26/01/2021||08.30 - 09.30||Carrie Rose, CEO of Rise at Seven||How to get press coverage and build links||Sign up here|
|02/02/2021||08.30 - 09.30||Bryony Thomas, Watertight Marketing||There is a hole in your bucket: fixing the sales funnel||Sign up here|
|09/02/2021||08.30 - 09.30||Annabel Venner, Former CMO of Hiscox||How to use research to build great campaigns||Sign up here|
|16/02/2021||08.30 - 09.30||Mike Blake-Crawford, Strategy Director at Social Chain||Stories are the future, not a feature||Sign up here|
|23/02/2021||14.30 - 15.30||David Hieatt, Founder of Hiut Denim||How to create incredible email campaigns||Sign up here|
|02/03/2021||08.30 - 09.30||Martin George, Customer Director at Waitrose||The things I have learned over years of marketing||Sign up here|
|09/03/2021||08.30 - 09.30||Eve Young & Theo Watt from Social Chain||Lessons learned from creating an industry-leading podcast||Sign up here|
|16/03/2021||08.30 - 09.30||Giles Edwards & Ryan Wallman||Delusions of Brandeur||Sign up here|
|23/03/2021||08.30 - 09.30||Marisa Thomas, Head of Brand at Bloom & Wild||How to incorporate thoughtful marketing into your mix||Sign up here|
|30/03/2021||08.30 - 09.30||Dave Harland, Copywriter||How to write stories for social media||Sign up here|
|06/04/2021||08.30 - 09.30||Tim Soulo, CMO at Ahrefs||How we took the Ahrefs blog from 30,000 to 1,500,000+ visits per month||Sign up here|
|13/04/2021||08.30 - 09.30||Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr||We’re building a household name. This is how.||Sign up here|
|20/04/2021||08.30 - 09.30||Emma Honeybone, Head of Relationship Marketing at Engine Group||What does relationship marketing really mean, and how can it impact your business?||Sign up here|
|27/04/2021||08.30 - 09.30||Asia Orangio, Founder of DemandMaven||How to acquire your first 100 customers||Sign up here|
|04/05/2021||14.30 - 15.30||Sherice Harris & Nathan Anibaba. Head of Brand for Speedo EMEA & Founder of Agency DealMasters||How to build great agency relationships||Sign up here|
|11/05/2021||08.30 - 09.30||Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research||How to find purpose for you and your brand||Sign up here|
|18/05/2021||08.30 - 09.30||Anu Adegbola, CMO of Brainlabs||How to PPC||Sign up here|
|25/05/2021||08.30 - 09.30||Jeremy Waite, Communications Designer at IBM||How to tell stories with impact||Sign up here|
|01/06/2021||08.30 - 09.30||Adele Revella, Founder of Buyer Persona Institute||How to build customer personas that actually work||Sign up here|