Zoom has become one of The Marketing Meetup’s most important bits of software.

And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like. 


This post is very ‘feature heavy’ so buckle in!

The difference between a webinar and a meeting

Something not abundantly clear from the off is the difference between a Zoom ‘Webinar’ and a Zoom ‘Meeting’. In short, a webinar is more like a broadcast. A meeting is more like what you’re used to on your group chats. Webinars have a host and panelists on screen, a meeting has everyone. 

Key points from the video

– Membership is not cumulative – We have two memberships for Zoom webinar, a Webinar 100 and a Webinar 500. This does not mean we can have 600 people in the room, it means we can have 500 because this is the largest membership we own. Do not be tricked into buying multiple Zoom webinar memberships!

– Enable practice mode! (webinar) – This setting means you are able to have a ‘green room’ experience with your panelists and do not broadcast immediately with your Zoom webinar. This is important so you are able to answer any of their questions, as well as generally catch up before the session begins.

– Stream on YouTube or Facebook live – We stream our sessions on YouTube as well as in the session. This broadens our reach, but also means videos of the sessions are made available on YouTube immediately after a session finishes.

– Breakout rooms (meeting) – Only available in Zoom Meetings, the breakout room function allows hosts to send participants out into smaller groups to have more intimate conversations than would have been afforded through simply having one larger session. Mega useful!

– Follow up emails – We take a slightly different approach with our follow up emails, but the funcationality is there to have it all automated for you, if you wish.

DateTimeFormatSpeakerSubjectGet yo' space
Every Friday12 Noon - 12.45NetworkingTMM CommunityOnline networking with the most lovely marketers you'll ever meetSign up
04/08/202015.00 - 16.00WebinarKris Tait, MD of Croud USAHow to not fall into a performance marketing rutSign up
11/08/202008.30 - 09.30WebinarSarah Roberts, Head of Digital Communications at Cambridge University Hospitals NHS TrustPersonal lessons on comms from COVID whilst working at a hospitalSign up
17/08/202009.30 - 13.30WorkshopJon Torrens, Communications CoachHow to present yourself like a proSign up
18/08/202015.00 - 16.00WebinarMary Owusu, Head of SEO & Analytics at GuruBoundWhy your SEO isn’t working. How to use analytics to discover hidden SEO opportunities to boost your site’s trafficSign up
25/08/202008.30 - 09.30WebinarHannah Anderson, Co-Founder of Social ChainHow social has changed, and how to adaptSign up
01/09/202008.30 - 09.30WebinarJordan Harry, Founder of StudyFast10 habits to improve your brain health, and how to remember themSign up
08/09/202008.30 - 09.30WebinarLee Wilcox, Founder of Electric House & On the ToolsTBA!Sign up
15/09/202008.30 - 09.30WebinarHelen Tupper, Co-Founder of AmazingIf & Marketing Week ColumnistSquiggly CareersSign up
22/09/202015.00 - 16.00WebinarApril Dunford, Author of Obviously AwesomePositioning JujitsuSign up
29/09/202008.30 - 09.30WebinarLouis Grenier, Podcaster in Chief at Everybody Hates MarketersHow to stand the f**k outSign up
06/10/202008.30 - 09.30WebinarHannah Thorpe, Director of Growth Strategy at FoundLanding pages & a live auditSign up
13/10/202008.30 - 09.30WebinarKirstie Smith, Founder of Social Circle 20 new advancements to implement into your social media strategy Sign up

How to prove the value of marketing – Daniel Gilbert, Founder & CEO of Brainlabs

This session is relevant because as marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. This session is important because as marketers, we often do a bad job in marketing ourselves and communicating our role in a company. This session is important, because we have one of the world’s most unique thinkers on marketing in our company for an hour, so by the end, I hope you would have learned something new, had your perspective shifted,

A Marketing Masterclass: Son of a Tailor

Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.

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