The Leeds Marketing Meetup is an informal, friendly place for the marketers of Leeds to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂
We’re back in the lovely Glean offices for this one. We just want to get together, say hello, have a chat, and have a nice time.
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Let’s have a lovely night in the company of some amazin’ people.
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Speaker: Jorun Bork, SEO Account Manager at GIMO
Topic: The Evolution of Search and AI’s Impact on SEO
Are human SEOs still a thing, or if we’ve all been consumed by AI overlords? More so, are humans still searching for content on Google? Or have robots taken over?
The recent technological advancements of AI and the search landscape as a whole leave many wondering what the future may hold, and whether SEO is still a skill digital marketers should master. Truth is, SEO has had to adapt many times as algorithms and technology keep becoming more sophisticated. Considering what SEO used to be 10 years ago, it’s clear that what worked yesterday might not work tomorrow.
Previously SEOs used techniques like ‘keyword stuffing’ to gain those rankings, but as Google became more focused on delivering a quality user experience, this technique stopped working. Instead, SEOs who followed the E-A-T (now E-E-A-T) guidelines (when they were launched) saw success where others saw losses. With AI, user experience is now taken to a whole new level – the most important point to be aware of. This and the fact that not everyone uses Google anymore. Platforms like TikTok and Amazon increasingly gain larger proportions of the search landscape.
Subsequently, the future of search is all about knowing your customers and how to serve them. Know how to serve them, and SEO will serve you.
Key talking points we will cover include:
- SEO is not dead (yet). The key is understanding the present and how to adapt.
- The search landscape is no longer fully focused on Google; users now also look up queries on TikTok or Amazon
- Knowing your customer and making your strategies serve them, is the key to ensure that your SEO keeps thriving
Join us for an insightful evening of search marketing discussion, pizza, free-flowing drinks and a bunch of positively lovely, local marketers.
A bit about your speaker!
With the challenges of AI and the million Google updates, Jorun Bork continues leading SEO battles to drive clicks, impressions and organic revenue for clients across many industries.
Her experience includes working with major brands at Kinesso (formerly Stickyeyes), such as Disney Store, Kimberly Clarke and Quorn, to boost their organic performance. As well as tackling the SEO challenges of much smaller brands in very niche industries in her role as Head of SEO at 21 Degrees Digital, including local dental practices, window installers, and industrial companies.
Now she is an SEO Account Manager at GIMO, where she manages the SEO strategies of brands across Europe, whilst keeping up with the ever-changing SEO landscape.
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The format of the night:
6:00 pm - Doors Open - Drinks, Networking, and smiles
6:30 pm - Introduction and Talks Begin
7:15 pm - Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People
7:45 pm - End of the night - you leave with new contacts and fresh ideas
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Supported by Genio (formerly Glean). Genio unlocks human potential through technology that empowers individuals to learn confidently and effectively from the world’s information. Their award- winning web and mobile app is used worldwide by students to improve learning in the classroom. Genio are made up of a growing team of people who see potential and then make it happen so together they can have the biggest impact on learners' potential. They’re an ambitious scale up, with sights set to catapult growth and support one million students with their learning. Curious? We like that here. Check them out at https://genio.co/
Supported by The Keynote Club, a public speaking club for marketers. TKC is a safe and friendly space for marketing folk to come together, connect and exercise our public speaking muscles. Get involved at thekeynoteclub.com/
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And finally...
This is a donation ticketed event. The ticket price is yours to choose, from £3 to £30 (the average attendees choose to pay £8.79 🙂
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂
Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
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See you there!