John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

Top Ten Tips for Marketing Small Businesses

Top Ten Tips for Marketing Small Businesses

by | Mar 19, 2023 |

https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...

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DateTimeSpeakerNameLocation
21 Apr17:30 - 20:00 EDTJulia Grandoni, Co Founder, & Nicole Alexakis, Creative Director, at Creative Junii TMM IRL: Ask Me Anything “AMA” on User-Generated ContentMontrealSign up here
21 Apr19:00 - 20:30 CESTSpeakers from the TMM Geneva community! TMM IRL: Wins, Wobbles and What we LearnedGenevaSign up here
22 Apr16:00 - 17:00 BSTWistia legends Sam Balter, Senior Content Manager, and Taylor Corrado, Senior Director of Brand MarketingWistia: The State of Video Live ShowOnlineSign up here
22 Apr18:00 - 20:00 BSTMax Denning, Web Growth Specialist: SEO, GEO & CRO at PluxeeTMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI SearchReadingSign up here
23 Apr09:00 - 17:00 BSTNick Silverstone, Fractional MD & Senior Leaders ADHD Business CoachAsk Me Anything: Prioritisation & OverwhelmOnlineSign up here
23 Apr15:00 - 16:00 BSTDan Nelken, Creative Director, Speaker + AuthorHow to Unsuck the InternetOnlineSign up here
23 Apr18:00 - 20:00 BSTLaura Rangeley, Marketing & Communications Manager at Abbeydale Brewery with James Marriott, Founder at Sound MediaTMM IRL: Brewing a Beer Brand – a Q&A with Abbeydale Brewery’s marketing teamSheffieldSign up here
23 Apr18:00 - 20:00 CESTClement Thibault, Growth Marketing Lead at Cargoplot TMM IRL: How to actually use AI in your GTM operationsAmsterdamSign up here
24 Apr09:00 - 16:30 BSTCoworking, Cake & James SandbrookCowork Crew: The Human Advantage – How to Build a Business People Actually FeelBirminghamSign up here
28 Apr14:00 - 15:00 BST Seb Royce, Creative & Communications Partner at Eden LabsHow to use AI in your workflows without costing the EarthOnlineSign up here
28 Apr18:00 - 20:00 BSTJames Addlestone, Head of Data Arts at Saatchi & SaatchiTMM IRL: You’re (Probably) Using the Wrong Customer DataLeedsSign up here
28 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: Leamington SpaLeamington SpaSign up here
29 Apr18:15 - 19:45 BSTDiana Byrne, Founder and CMO at ClarityTMM IRL: Productivity for Marketers Masterclass – How to Reclaim 10 Hours a WeekDublinSign up here
30 Apr18:00 - 21:00 BST​Nick Lafferty, Growth Marketing at Profound; ​Aleyda Solis, International SEO Consultant & Founder at Orainti; and Tom Capper, Senior Search Scientist at Moz. Hosted by Chima Mmeje, Senior Content Marketing Manager at MozSip & Search Meetup @ Brighton SEO UK: Top Strategies for AI Brand Visibility in 2026BrightonSign up here
1 May09:00 - 16:30 BSTCoworking, Cake & Hayley BellCowork Crew: Positive Nutrition for EntrepreneursCambridgeSign up here
5 May18:00 - 20:00 BSTGiles Etherington, Founder and Brand Creator at Brand SatelliteTMM IRL: Think brand, not businessFifeSign up here
6 May10:00 - 10:45 BSTDefinition legends Neil Taylor, Director of Training and Luke Budka, AI DirectorStop the slop: How creative teams can work beautifully with AIOnlineSign up here
7 May18:00 - 20:00 BSTJames Sandbrook, Cofounder at The Marketing MeetupTMM IRL: The Human Advantage – How to Build a Business People Actually FeelNorthamptonSign up here
12 May14:00 - 15:00 BSTChris Lavigne, Head of Production at WistiaShort form video for busy marketers: a 2 hour weekly workflowOnlineSign up here
12 May17:30 - 20:00 BSTLaurie Stirling, Business Growth StrategistTMM IRL: How to Scale When You’re the TalentNewcastleSign up here
12 May18:00 - 20:00 BSTTonina Takova, Head of Strategy at Social for GoodTMM IRL: Marketing in the age of the (social) lurkerManchesterSign up here
12 May18:00 - 20:00 BSTMike Essex, Founder of Devise MarketingTMM IRL: Optimise Everything! From AIO to SEO and beyondSouthamptonSign up here
13 May18:00 - 20:00 BSTKate Sikora, Co-founder at Noble Performance; and Dominic Baliszewski, Co-founder of Yours Sincerely TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility LondonSign up here
13 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: WrexhamWrexhamSign up here
14 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: EdinburghEdinburghSign up here
14 May18:00 - 20:00 BSTBen Jayston, Head of SMB SEO at GAIN Performance AccelerateTMM IRL: From Google searches to real customers – SEO that works for small businessBournemouthSign up here
14 May18:00 - 20:00 BSTSpeaker to be confirmed! TMM IRL: LincolnLincolnSign up here
14 May18:00 - 20:00 BSTJason Suttie, Founder at Charlie XrayTMM IRL: The Slow Death of a Good BrandCheltenhamSign up here
15 May09:00 - 16:30 BSTCoworking, Cake & Jean AtkinsonCowork Crew: Work Smarter, Earn More – AI Tools & Workflow AutomationLeedsSign up here
19 May17:30 - 20:00 BSTRupen Shah, Head of Client Services at ThinkboxTMM IRL: Why Brands Still Matter & How TV Remains The Ultimate Brand BuilderBristol and BathSign up here
19 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: CambridgeCambridgeSign up here
19 May18:00 - 20:00 BSTAlex Wright, Chair of The Marketing Meetup and The Keynote ClubTMM IRL: NorwichNorwichSign up here
20 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: ExeterExeterSign up here
20 May18:00 - 20:30 BSTKate Bunyan, Founder and CEO of Sea MagikTMM IRL: How to grow a beauty brand, without pretending you’ve got it all figured outAshfordSign up here
20 May18:00 - 20:00 BSTRachael Bryant, Company Director at Your Video TeamTMM IRL: 1 heroic day, 3 months of content. Here’s how!LancashireSign up here
20 May18:00 - 20:00 BSTPhilip Gaudoin, Director at MetaMetricsTMM IRL: FleetFleetSign up here
21 May09:00 - 16:30 BSTCoworking, Cake & Nick CrawfordCowork Crew: From AI frustration to AI confidence – how to get reliable results from GenAINorthamptonSign up here
21 May09:00 - 17:00 BSTMax Hopkinson, Founder of The Keynote ClubAsk Me Anything – Find your speaking territory and build a talk people rememberOnlineSign up here
21 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: BirminghamBirminghamSign up here
28 May09:00 - 17:00 BSTLuan Wise FCIM, Social Media Consultant, Trainer & AuthorAsk Me Anything – How to nail B2B marketing in 2026OnlineSign up here
4 Jun17:30 - 20:00 BSTNatalie Vasylkiv, Photographer & Content Creator, and Rachel Cogan, Chief of Staff Marketing & Brand StrategistTMM IRL: Branding and how it shapes perception – a fireside chatOttawaSign up here