Have you ever struggled to get marketing content from busy people? You’re not alone. Even the most well-intentioned colleagues can be difficult to convince to help with content creation.
In this week’s webinar, Marisa Crimlis-Brown shares her tried and tested tactics for making the content creation process more enjoyable for everyone involved. Here are the key takeaways:
- Empathy is key: Marisa emphasizes the importance of empathy when working with others. She suggests that empathy is “the art of giving a shit” and reminds us that the people we’re working with are complex individuals who just want to be understood and listened to.
- Create company buy-in: If there isn’t already a culture of participation within your company, it’s up to you to help create one. Lead by example and show that you are approachable and open to ideas.
- Encourage an open environment: Avoid shutting down potential content contributors by welcoming ideas from everyone, regardless of their position within the company.
- Visit the overlooked: Don’t forget to seek out insights from people in roles that may not be immediately associated with content creation, such as HR, customer service, or finance.
- Make it easy for colleagues to help: Provide examples of the content you want to create, and offer to take responsibility for creating the content yourself if someone is short on time.
- Practice compassion: Get to know the people you’re working with as individuals and approach conversations with an open mind and curiosity.
- Embrace discomfort: Awkward conversations can be difficult, but they often open doors. Don’t shy away from them.
- Do your research: Preparing for difficult conversations can help alleviate discomfort and make the conversation more productive.
- Let them vent: Giving someone the opportunity to vent can be a great ice breaker and can help to open up the conversation.
- Show appreciation: Show your appreciation for the efforts of your colleagues and make sure to let them know that you value their contributions.
By following these tactics, you can encourage content contribution and generate great work from busy people.