Now is the time many marketers are looking to up skill. Here’s the areas we would be focusing our attention in 2020:
– Fundamentally… digital. If you’re still telling yourself you’re not a computer person, unfortunately you’re being left behind. Now is the time to learn.
– Strategy. Our industry is plagued by a focus on tactics, which without context of strategy just leave us spinning the wheels. Getting a broader view on our role made me a better marketer when it came to implementation, too.
– Community building. Building something meaningful which provides value is important for attraction and retention of customers. Also implied would be things such as email marketing to communicate with the community.
– Copywriting. We’re all writers – doing it better makes us more effective at our job.
– Data analysis/reporting. Because the best way to show your value is to report it as clear as day with the numbers.
– A specialism of your choice. Because it will be good to point to a specific skill set, even if you’re a generalist. This could be channel (Social, PPC, SEO, Web dev, Email, Events etc) or industry specific (FMCG, Retail etc)
Events coming up…
|Date||Format||Speaker||Subject||Get yo' space|
|19/06/2020||Networking||You 🙂||Conversation Club||Sign up|
|23/06/2020||Webinar||Max Hoppy, Co-Founder of Bind||How they teach you to be creative at Google||Sign up|
|24/06/2020||Workshop||Chris Smith & John Moss||Negotiation and Persuasion for marketers: The workshop||Sign up|
|26/06/2020||Networking||You 🙂||Conversation Club||Sign up|
Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, will be sharing with you how they taught him, and his colleagues to be creative.
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that.
How The Marketing Meetup is striving to do better from a diversity point of view.
Russell Parsons sits on top of one of the marketing industry’s most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you’re looking to be featured in Marketing Week.
These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest.
We negotiate every single day whether we know it or not. Knowing how to navigate these kind of scenarios is an absolute super power, but it’s not something we examine often – even to the point of many folks being actively uncomfortable in these scenarios. This session explores persuasion and negotiation.
Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform.
How I wrote a song which meant we ended up working with Fiverr.
How have events changed in reaction to COVID, and how to nail them now – Emma Honeybone, Head of Relationship Marketing, Engine Group
In the past couple of months we’ve seen a monumental shift in the events industry. The gut feeling would be that this changes everything. However, much has in fact stayed the same when it comes to putting on a great event. This session discusses both, before answering the community’s questions.