John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

The quick story of The Marketing Meetup

The quick story of The Marketing Meetup

by | Aug 14, 2020 |

I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.

How we set up Zoom for Marketing Meetup Webinars

How we set up Zoom for Marketing Meetup Webinars

by | Jul 22, 2020 |

Zoom has become one of The Marketing Meetup’s most important bits of software.

And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like. 

A Marketing Masterclass: Son of a Tailor

A Marketing Masterclass: Son of a Tailor

by | Jul 8, 2020 | ,

Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.

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DateTimeSpeakerNameLocation
14 Jul14:00 - 15:00 BSTLouis Grenier, Positioning and GTM Consultant for B2BIs distinctiveness the last competitive advantage left for B2B?OnlineSign up here
14 Jul17:15 - 20:00 BSTNatalie Vasylkiv, Creative Director & Content Creator, & Rachel Cogan, Marketing & Brand Strategist TMM IRL: Open Ask Me Anything Discussion on BrandingOttawaSign up here
14 Jul17:30 - 20:00 BSTAde-Lee Adebiyi, Product Design at UnityTMM IRL: Can You Make It Pop? Why good communication creates better creativeNewcastleSign up here
14 Jul17:30 - 19:30 BSTTash Mills, Head of Creative at Sneak & Chris Busher, CMO at Holy MolyTMM IRL: Disrupting the category – How brands stand out, break through, and evolve without losing their edgeManchesterSign up here
14 Jul18:00 - 20:00 BST Mat Bennett, Advisor to Founder-led AgenciesTMM IRL: How I use AI to generate marketing wins (not AI slop)PortsmouthSign up here
14 Jul18:30 - 20:30 ADTHillary Gillis, Director, Strategic Accounts at OutshineTMM IRL: Starved for taste – what “perfect” ad copy is missingHalifaxSign up here
15 Jul17:30 - 19:30 BSTRob Harrison-Plastow, Founder and CEO at Emotive Strategy StudioTMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About ItBristol and BathSign up here
15 Jul17:30 - 19:30 BSTAn evening at Zero Degrees with the lovely community TMM IRL: Summer drinks and friendly chatReadingSign up here
15 Jul17:30 - 20:00 CESTAnna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTomTMM IRL: The human comes back. What the AI hype gets wrong about modern buyersAmsterdamSign up here
15 Jul18:00 - 20:00 BSTTess Grint, Founder at Light Me UpTMM IRL: How to stop managing and start leadingLondonSign up here
15 Jul18:00 - 19:30 BSTLeon Calverly, Founder at Door4TMM IRL: Practical tips to being found in the rise of AI searchLancashireSign up here
15 Jul18:30 - 20:30 EDTJune Findlay, Brand and Content Strategy Consultant at Little Kernel CommunicationsTMM IRL: Black Influence in Advertising: The Hidden History Behind Today’s Most Effective Creative WorkTorontoSign up here
16 Jul18:00 - 20:00 BSTLindi Glass, Founder and Director of Explode Social MediaTMM IRL: Trending, Not Cringe – The Social-First PlaybookBirminghamSign up here
16 Jul18:00 - 20:00 BSTRobin Williams, Digital Consultant - Strategy, Delivery & GrowthTMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I LearnedSheffieldSign up here
16 Jul18:00 - 20:00 BSTBen Jayston, Head of SMB SEO at GAIN Performance AccelerateTMM IRL: What SMBs can learn from the best (and worst!) social media campaignsWinchesterSign up here
16 Jul18:00 - 20:00 BSTSarah Pocklington, Visibility and Confidence CoachTMM IRL: Cameras Off – The Stories We Tell OurselvesLincolnSign up here
16 Jul18:00 - 20:00 BSTNik Venios, Founder at The Ideas AgencyTMM IRL: CheltenhamCheltenhamSign up here
21 Jul17:15 - 20:00 EDT​Luca Arsenault Co-Founder at Next Wave; ​Kimberley Chan, Co-Founder at My Creative Break; and​ Linda Cajuste Confidence Coach & Facilitator for Shy & Introverted WomenTMM IRL: Ask Me Anything “AMA” on Marketing Events & CommunityMontrealSign up here
21 Jul18:00 - 20:00 BSTFab Giovanetti, CEO at Alt Marketing SchoolTMM IRL: Seasons, not Balance – how to make work fit real lifeCambridgeSign up here
21 Jul18:00 - 20:00 BSTEmma-Jane Stogdon, Content Manager at WiseTMM IRL: SEO Content Prioritisation Tactics. Maximise Impact, Minimise EffortNorwichSign up here
22 Jul14:00 - 15:00 BSTAndrew Tindall, Chief Growth Officer at System 1Marketing fundamentals with Andrew Tindall, System1OnlineSign up here
22 Jul18:00 - 20:30 BSTRachael Bryant, Co-Founder at Your Video TeamTMM IRL: 1 heroic day, 3 months of content – here’s how!AshfordSign up here
22 Jul18:00 - 20:00 BSTSilvia Coletto - Independent Senior PPC Advisor and owner of Paid Ads SchoolTMM IRL: Are You Ready For Ads? The Speedrun EditionMilton KeynesSign up here
3 Sep18:00 - 20:00 BSTSpeaker to be confirmedTMM IRL: BournemouthBournemouthSign up here
15 Sep18:00 - 20:00 BSTSpeaker to be confirmed! TMM IRL: WrexhamWrexhamSign up here
16 Sep18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: BrightonBrightonSign up here
17 Sep18:00 - 20:00 BSTHarmeet Singh, Co-Founder at Axies DigitalTMM IRL: The Tribal Brand – Why Community is the Ultimate Marketing Strategy in an Age of Loneliness  NorthamptonSign up here
22 Sep18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: LeedsLeedsSign up here
23 Sep18:00 - 20:00 BSTBecky Brennan, Head of Marketing at Simpkins EdwardsTMM IRL: Making marketing work (when big ideas don’t)ExeterSign up here
29 Sep18:00 - 20:00 BSTKaty Air & Chris Thornton, Co-Founders at AirgonomicsTMM IRL: Turning blocks into business breakthroughsFifeSign up here
30 Sep18:00 - 20:00 BSTEloise Leeson-Smith, Founder & Linguist at Olim | Next-Level CommunicationsTMM IRL: Know What You Stand For — Then Say It!SouthamptonSign up here
12 Nov18:00 - 20:00 GMTNikki Pilkington, SEO Consultant and SEO Content Specialist TMM IRL: the SEO to do list that fits on a post it notePeterboroughSign up here