John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

The quick story of The Marketing Meetup

The quick story of The Marketing Meetup

by | Aug 14, 2020 |

I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.

How we set up Zoom for Marketing Meetup Webinars

How we set up Zoom for Marketing Meetup Webinars

by | Jul 22, 2020 |

Zoom has become one of The Marketing Meetup’s most important bits of software.

And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like. 

A Marketing Masterclass: Son of a Tailor

A Marketing Masterclass: Son of a Tailor

by | Jul 8, 2020 | ,

Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.

Filter events by location
Select a location
-- Show all -- -- Show all --
Rest of the world Rest of the world
South East and East England South East and East England
Midlands, England Midlands, England
South West England and Wales South West England and Wales
North England and Scotland North England and Scotland
Online Online
DateTimeSpeakerNameLocation
23 Jun14:00 - 15:00 BSTKerttu Inkeroinen, Chief Marketing Officer at Lucky SaintBig Brand or Scale-up: How to Choose the Marketing Role That’s Right for YouOnlineSign up here
23 Jun18:00 - 20:00 BSTKirsty Waite, Founder and CEOTMM IRL: Good Idea, Now What?FifeSign up here
23 Jun18:00 - 20:00 EESTRobert Katai, Founder and Marketing Specialist at Conferinta Growth ConTMM IRL: Slow Marketing in a Fast AI WorldCluj NapocaSign up here
24 Jun18:00 - 20:00 BSTKirsty Batten, Marketing Manager at IHG Hotels & Resorts TMM IRL: Inclusive Ways of Working – Small Changes That Make a Big ImpactReadingSign up here
25 Jun15:00 - 16:00 BSTFrançois Bohyn, CRO at Prismic; Malte Landwehr, CPO & CMO at Peec AI; and Guy Proops, Product Manager at PrismicGetting Cited by AI: A New Playbook for Content TeamsOnlineSign up here
25 Jun18:00 - 20:00 BSTDave Endsor, Social Media Strategist and Founder at Chapter; and Gabriella Molinari, Senior Social & Influencer Specialist at ImpressionTMM IRL: Building social media communities with real business impact; and Is your audience smarter than your strategy document?NottinghamSign up here
30 Jun14:00 - 15:00 BSTHattie Matthews, Co-Founder & CEO at UnchartedBetter Bets, Braver Work: Building a marketing ‘confidence engine’ and overcoming beigeOnlineSign up here
30 Jun18:00 - 20:00 BSTGet involved in an Open Space group discussionTMM IRL: Marketing ideas, problems and discussion, it’s your event!SouthamptonSign up here
1 Jul18:00 - 21:00 BST​Ben Morriss at Profound; ​John Iwuozor, Content Marketing Specialist; ​Miracle Inameti-Archibong at John Lewis Partnership; ​Kanaar Bell at MozSip & Search London SEO Meetup: Summer Edition. Hosted by Chima MmejeLondonSign up here
8 Jul18:00 - 20:00 BSTJane Entwistle, Director of Entyce Creative and Paul Chadwick, Founder of Prism StudiosTMM IRL: Paul Chadwick on the power of podcasting; and Jane Entwistle on Creating an Employer Brand That Attracts and Retains TalentWrexhamSign up here
8 Jul18:00 - 19:30 BSTAn Open Space session with folks from the community TMM IRL: BuckinghamshireBuckinghamshireSign up here
8 Jul18:00 - 20:00 BSTKara Stanford, Founder at The Marketing SpacesTMM IRL: The Funnel is dead. Here’s what needs to replace itFleetSign up here
9 Jul18:00 - 20:00 BSTPhilip Ainsworth, Founder at BEVAMOTMM IRL: Celebrity brands – boom or bust in the UK?PeterboroughSign up here
14 Jul17:15 - 20:00 BSTNatalie Vasylkiv, Creative Director & Content Creator, & Rachel Cogan, Marketing & Brand Strategist TMM IRL: Open Ask Me Anything Discussion on BrandingOttawaSign up here
14 Jul17:30 - 20:00 BSTSpeaker to be confirmedTMM IRL: NewcastleNewcastleSign up here
14 Jul18:00 - 20:00 BSTTash Mills, Head of Creative at Sneak & Chris Busher, CMO at Holy MolyTMM IRL: Disrupting the category – How brands stand out, break through, and evolve without losing their edgeManchesterSign up here
14 Jul18:00 - 20:00 BSTSpeaker to be confirmed 😊 TMM IRL: PortsmouthPortsmouthSign up here
14 Jul18:00 - 20:00 ADTHillary Gillis, Director, Strategic Accounts at OutshineTMM IRL: Starved for taste – what “perfect” ad copy is missingHalifaxSign up here
15 Jul17:30 - 20:00 BSTRob Harrison-Plastow, Founder and CEO at Emotive Strategy StudioTMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About ItBristol and BathSign up here
15 Jul17:30 - 20:00 CESTAnna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTomTMM IRL: The human comes back. What the AI hype gets wrong about modern buyersAmsterdamSign up here
15 Jul18:00 - 20:00 BSTBecky Brennan, Head of MarketingTMM IRL: ExeterExeterSign up here
15 Jul18:00 - 20:30 BSTSpeaker to be confirmed!TMM IRL: AshfordAshfordSign up here
15 Jul18:00 - 20:00 BSTSilvia Coletto - Independent Senior PPC Advisor and owner of Paid Ads SchoolTMM IRL: Are You Ready For Ads? The Speedrun EditionMilton KeynesSign up here
15 Jul18:00 - 20:00 BSTTess Grint, Founder at Light Me UpTMM IRL: London (Brixton)LondonSign up here
15 Jul18:00 - 20:00 BSTLeon Calverly, Founder at Door4TMM IRL: LancashireLancashireSign up here
15 Jul18:30 - 20:30 EDTJune Findlay, Brand and Content Strategy Consultant at Little Kernel CommunicationsTMM IRL: Black Influence in Advertising: The Hidden History Behind Today’s Most Effective Creative WorkTorontoSign up here
16 Jul18:00 - 20:00 BSTLindi Glass, Founder and Director of Explode Social MediaTMM IRL: BirminghamBirminghamSign up here
16 Jul18:00 - 20:00 BSTRobin Williams, Digital Consultant - Strategy, Delivery & GrowthTMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I LearnedSheffieldSign up here
16 Jul18:00 - 20:00 BSTBen Jayston, Head of SMB SEO at GAIN Performance AccelerateTMM IRL: What SMBs can learn from the best (and worst!) social media campaignsWinchesterSign up here
16 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: LincolnLincolnSign up here
16 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: CheltenhamCheltenhamSign up here
21 Jul18:00 - 20:00 BSTFab Giovanetti, CEO at Alt Marketing SchoolTMM IRL: Seasons, not Balance – how to make work fit real lifeCambridgeSign up here
21 Jul18:00 - 20:00 BSTEmma-Jane Stogdon, Content Manager at WiseTMM IRL: SEO Content Prioritisation Tactics. Maximise Impact, Minimise EffortNorwichSign up here
3 Sep18:00 - 20:00 BSTSpeaker to be confirmedTMM IRL: BournemouthBournemouthSign up here
17 Sep18:00 - 20:00 BSTTo be confirmed!TMM IRL: NorthamptonNorthamptonSign up here
22 Sep18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: LeedsLeedsSign up here