John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

SEO first aid with Ahrefs – Your questions answered!

SEO first aid with Ahrefs – Your questions answered!

by | Jan 27, 2023 |

https://www.youtube.com/embed/RxffKBDBdn4 🚑 An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I am...

We need to talk about loyalty

We need to talk about loyalty

by | Jan 4, 2023 |

Writing by John Lyons - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...

How to Write a Good Marketing CV – CV Examples

How to Write a Good Marketing CV – CV Examples

by | Nov 23, 2022 |

Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...

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DateTimeSpeakerNameLocation
9 Sep18:00 - 20:00 BSTShare challenges and tap into the experience of the TMM Bucks communityTMM IRL: The Reading Room RoundtableBuckinghamshireSign up here
10 Sep17:00 - 20:00 EDT​Nick Lafferty at Profound, ​Alexia LaFata at Meta, and Will Guevara at AmsiveAI Search Meetup in New YorkNew YorkSign up here
10 Sep17:30 - 20:00 CESTClaire Millward, Founder at Block DigitalTMM IRL: How to Build Personal Branding for LinkedInAmsterdamSign up here
10 Sep18:00 - 20:00 BSTSara Thompson, Director of Marketing & Fundraising for Dorset Wildlife TrustTMM IRL: Quick & dirty wins – how Dorset’s Wildlife Trust’s quickest fundraising campaign collided with a community’s passion to save Upton HeathBournemouthSign up here
14 Sep18:00 - 20:00 BSTMark Bjornsgaard, Founder & CEO at System Two GroupTMM IRL: Startups which never fail – how the process always winsGuildfordSign up here
14 Sep18:30 - 20:30 ADTMaria Prudnikova, Marketing & Communications Advisor at Doane Grant Thornton LLPTMM IRL: When marketing meets culture – the mistakes we don’t see comingHalifaxSign up here
15 Sep12:30 - 13:30 BSTVivi Koroma Kala, award-winning marketer and content creatorPersonal branding for the days it feels like nobody’s watchingOnlineSign up here
15 Sep18:00 - 20:00 BSTAmy Griffiths CEO at The Feed; Mat Finch, Founder at Finch Design Co; and Beth Moseley at Beth Moseley PhotographyTMM IRL: Managing Stakeholders – a Panel DiscussionNorwichSign up here
15 Sep18:00 - 20:00 BSTEthan Lambert, Director at Run At Light MediaTMM IRL: Mastering Google AI – What Real-World Testing RevealsLiverpoolSign up here
15 Sep18:00 - 20:00 BSTDan Wiggins, Founder at RedCore Digital & Lily Jones, Demand Generation Executive at MoneypennyTMM IRL: AI, Search & The Future of MarketingWrexhamSign up here
15 Sep18:00 - 20:00 BSTAndrew Rich, Quality Assurance Tester at Vially; and Sean Tobin, Growth Manager at .IE Domain Registry TMM IRL: What are Digital Accessibility & Trust? An Evening with Vially & .IEDublinSign up here
15 Sep18:30 - 20:30 CESTMC Casal, Transformation and Foresight Strategist at FuturitiesTMM IRL: Welcome to the Future. You Should Have Been Here YesterdayGenevaSign up here
16 Sep17:30 - 20:00 BSTan Open Space session with the community 😊 TMM IRL: Marketing ideas, challenges, and discussion with the TMM communityBristol and BathSign up here
16 Sep18:00 - 20:30 BSTKarl Cowell, Creative Director at The Wix GuysTMM IRL: Our story – from a silly agency idea to six figures in six monthsAshfordSign up here
16 Sep18:00 - 20:00 BSTNisha Haq, Founder at Iggy & LimeTMM IRL: Every Picture Tells a Story — But Is It the Story You Intended?PortsmouthSign up here
16 Sep18:00 - 20:00 BSTTim Bond, Founder at CogniScaleTMM IRL: Beyond the chatbot – what’s next for AI in marketing teamsBrightonSign up here
16 Sep18:00 - 20:00 BSTRob Fryer, Founder at BrandStormTMM IRL: 🐶 Who’s a Good Brand Then? 5 things dogs can teach marketers about building better brandsFleetSign up here
17 Sep18:00 - 20:00 BSTRudy Heywood, Founder at Famous WolfTMM IRL: Heritage Brands vs Brands With Heritage (Why Standing Still Is the Most Dangerous Move You Can Make)BirminghamSign up here
17 Sep18:00 - 20:00 BSTHarmeet Singh, Co-Founder at Axies DigitalTMM IRL: The Tribal Brand – Why Community is the Ultimate Marketing Strategy in an Age of Loneliness  NorthamptonSign up here
17 Sep18:00 - 20:00 BSTPhil Willcox, Founder at Emotion at WorkTMM IRL: Anger, Contempt and Disgust – The Emotions You Wish You Were Marketing ProperlyLincolnSign up here
17 Sep18:00 - 20:00 BSTNik Venios, Founder at The Ideas Agency; and Amy Bott, Marketing Director, ex-Snug, Victoria Plum & GymsharkTMM IRL: Conquering Q4CheltenhamSign up here
17 Sep18:00 - 20:00 EESTAnca Curcan, Head of Marketing at Explora SolutionsTMM IRL: The generalist in the era of specialists: the advantage of seeing the big pictureCluj NapocaSign up here
22 Sep14:00 - 15:00 BSTNicole Mezzasalma, Senior Consultant at BattenhallB2B social for when your company page gets three likes, and one of them is the MDOnlineSign up here
22 Sep18:00 - 20:00 BSTA panel led by Eve Macdonald, Creative Growth Strategist at KISS Branding; with Jessica Rhodes, Global Marketing Director at Paysecure, James McMath, Head of Department (B2B) at Press Box PR, and James Brown, Managing Director at Friday SolvedTMM IRL: Say something real – Marketing with an opinion when AI can write anything (apparently)LeedsSign up here
22 Sep18:00 - 20:00 BSTBen Rees, Consultant and Fractional CMO at BJRees LtdTMM IRL: AI won’t take your job, but you’ll need to show you still deserve itCambridgeSign up here
22 Sep18:00 - 20:00 BSTLeon Calverley, Owner at Door 4TMM IRL: LancashireLancashireSign up here
23 Sep18:00 - 20:00 BSTBecky Brennan, Head of Marketing at Simpkins EdwardsTMM IRL: Making marketing work (when big ideas don’t)ExeterSign up here
23 Sep18:00 - 20:00 BSTDuarte Garrido, Co-Founder at DOJO AITMM IRL: London BrixtonLondonSign up here
29 Sep14:00 - 15:00 BSTCharlie Marchant, CEO at Exposure NinjaWhy Your Brand is Invisible to AI (and What It’s Costing You)OnlineSign up here
29 Sep17:30 - 20:00 EDTTarek Riman, Founder at Riman AgencyTMM IRL: The New Rules of Visibility – Marketing in an AI-Driven WorldMontrealSign up here
29 Sep18:00 - 20:00 BSTKaty Air & Chris Thornton, Co-Founders at AirgonomicsTMM IRL: Turning blocks into business breakthroughsFifeSign up here
30 Sep18:00 - 20:00 BSTEloise Leeson-Smith, Founder & Linguist at Olim | Next-Level CommunicationsTMM IRL: Know What You Stand For — Then Say It!SouthamptonSign up here
30 Sep18:30 - 20:30 CESTCathy White, Founder & CEO of CEW CommunicationsTMM IRL: How to make media work for your marketing departmentBarcelonaSign up here
30 Sep18:30 - 20:30 EDTBen Wise and Darren Chiu, Co-founders at CaptivateTMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World ResultsTorontoSign up here
6 Oct18:00 - 20:00 BSTRyan Percival, Founder at Social with RyanTMM IRL: LinkedIn, with a planMilton KeynesSign up here
13 Oct18:00 - 20:00 BSTSpeaker to be confirmed! TMM IRL: Leamington SpaLeamington SpaSign up here
14 Oct18:00 - 20:00 BSTSilke Anderson, Founder at Cloud7 Marketing & AI Literacy TrainerTMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI)HitchinSign up here
15 Oct18:00 - 20:00 BSTRobin Williams, Digital Consultant - Strategy, Delivery & GrowthTMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I LearnedSheffieldSign up here
20 Oct18:00 - 20:30 EDTBen Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; further panellists to be announced!The Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and BrandNew YorkSign up here
21 Oct18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: ReadingReadingSign up here
29 Oct18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: WinchesterWinchesterSign up here
12 Nov18:00 - 20:00 GMTNikki Pilkington, SEO Consultant and SEO Content Specialist TMM IRL: the SEO to do list that fits on a post it notePeterboroughSign up here
12 Nov18:00 - 20:00 GMTMarketing Round Table | The Marketing Meetup, St AlbansTMM IRL: Bring Your Marketing Challenge. Leave With A Plan.St AlbansSign up here