TMM IRL: Brand Voice and Storytelling – Finding the Magic in the Tiniest Tales

Kathryn Wharton, Director at KLW Marketing

Tuesday 13 May 2025, 18:00 - 20:00 BST
TusPark Eagle Lab
27 Grainger St
Newcastle upon Tyne
NE1 5JE
what3words: ///haven.hobby.awards

The Newcastle Marketing Meetup is an informal, friendly place for the marketers of Newcastle to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂

TMM Newcastle is here! And we just want to get together, say hello, have a chat, and have a nice time.

Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.

Let’s have a lovely night in the company of some amazin’ people.

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Speaker: Kathryn Wharton, Director at KLW Marketing. Marketer, Storyteller, Community Builder, Avid Reader and Enthusiastic Netballer.
Topic: Brand Voice and Storytelling: Finding the Magic in the Tiniest Tales

Marketing at its heart is storytelling.

Yet in the daily hustle, it’s easy to overlook the power of our brand’s voice. Let’s revisit the importance of storytelling, tone and brand personality and spend some time finding the magic in even the tiniest tales.

Kathryn’s marketing tale will cover:
Chapter 1: From Archaeology to Technology, a career in storytelling
Chapter 2: Why Tone of Voice must shine through in this age of AI
Chapter 3: Five small (but mighty) ways to share stories oozing with Brand Personality
Chapter 4: The next chapter. Bringing your brand’s story to life

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The format of the night:

6.00 pm - doors open - drinks, networking, and smiles
6.30 pm - introduction and talks begin
7.00 pm - talks finish, networking, listening, saying hello, and positively lovely people - a nice chilled out time 🙂
8:00 pm - end of the night - you leave with new contacts and fresh ideas

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In partnership with Mabo, an award-winning digital marketing agency focused on delivering real results. Check them out at mabo.co.uk

Supported by The Keynote Club, a public speaking club for marketers. TKC is a safe and friendly space for marketing folk to come together, connect and exercise our public speaking muscles. Get involved at thekeynoteclub.com

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And finally...

This is a donation ticketed event. The ticket price is yours to choose, from £3 to £30 (the average attendees choose to pay £8.79 🙂

We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount of £1, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂

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See you there!

Register Now