The Portsmouth Marketing Meetup is an informal, friendly place for the marketers of Portsmouth to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode 🙂
We'll be heading to the Village Hotel for this one, and we just want to get together, say hello, have a chat, and have a nice time. Please look out for TMM signs on the night, which will point you to the right entrance for the venue! 🙂
Think of this as a community event, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink, listen to an inspirational speaker or two, chat some more, and go home buzzing with new contacts and new ideas.
Let’s have a lovely night in the company of some amazin’ people.
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Speaker: Lee Bradshaw, Digital Growth Specialist
Topic: How to Start A/B Testing (the Easy Way)!
A/B testing doesn't have to be complicated, and it certainly doesn't have to be perfect from day one - As Marketers, we have a habit of treating testing the same as we do campaigns, which is only natural, but testing should fundamentally about learning, not just immediate wins and ROI.
In this session, Lee will talk us through these points (and more!);
- Start with an Idea - Understand the Basic Principals of Testing
- Hit the Ground Testing - Tool and tips for testing at any scale
- Introduction to Aglie CRO - A method for scaling A/B testing and wider CRO activity
See you there!
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The format of the night:
6.00 pm - Doors Open - Drinks, Networking, and smiles
6.30 pm - Introduction and Talks Begin
7.15 pm - Talks Finish, Networking, Listening, Saying Hello, and Positively Lovely People - A nice chilled out time 🙂
8:00 pm - End of the night - you leave with new contacts and fresh ideas
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Supported by Lumico, a team of software, electrical, and mechanical engineers based in Lee-on-the-Solent. We build apps and cloud-based platforms, develop IoT products and connected devices, and enhance our clients' productivity through industrial process automation. Check them out at www.lumico.io
Supported by The Village Hotel, providing everything you need for a great stay and more - a pool, a gym, a pub, a coffee shop, and VWorks coworking space. Check out the details at https://www.village-hotels.co.uk/portsmouth
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And finally...
This is a donation ticketed event. Ticket price is yours to choose, from £3 to £30 (the average attendees choose to pay £8.79 🙂
We of course understand that these are tough times, so if you are experiencing financial hardship and cannot afford the minimum donation amount, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn't already been reached!) 🙂
Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up, this has a knock on effect on event arrangements. If it happens 3 times, you’re outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members 🙂
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See you there!