Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things weβve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Daveβs work.
Dave Gerhardt’s talks with The Marketing Meetup:
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter
https://www.youtube.com/embed/BIJMyPte_Iw Last week we interviewed the CMO of Innocent Smoothies - Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her to share her thoughts on what she would have wanted her younger self to know. In this blog...
Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations
https://www.youtube.com/embed/BIJMyPte_Iw Innocent Smoothies is well-known for its off-the-cuff and reactionary social media presence, particularly on Twitter. In a recent interview with the CMO of Innocent Smoothies, Kirsty Hunter, shared insights into how their...
Date | Time | Speaker | Name | Location | Get yo' space |
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4 Sep | 18:00 - 20:00 BST | Emma Lowndes, Fractional CMO and Board Advisor | TMM IRL: Boards canβt ignore growth, but are they ignoring you? | Buckinghamshire | Sign up here |
4 Sep | 18:30 - 20:30 CEST | David Kohler, VP Global Head of Marketing at Roche | TMM IRL: Why Organisations (Secretly) Hate Innovation | Geneva | Sign up here |
9 Sep | 14:00 - 15:00 BST | Lauren Ingram, Founder of Next Big Thing | How to improve your brand’s AI visibility | Online | Sign up here |
9 Sep | 15:00 - 16:00 BST | Amy Bebbington, Global Head of Brand at Mozilla; Luke Thompson, Creative Director at JKR; Digge Zetterberg, VP Marketing at Frontify; and Carolyn Griffin, Group Strategy Director at JKR. | Designed to flex | Online | Sign up here |
9 Sep | 17:30 - 20:00 BST | Christina Lord, Energy Leadership Coach and Resilience Expert | TMM IRL: Building Sustainable Resilience – Thriving in Marketing Without Burning Out | Newcastle | Sign up here |
9 Sep | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Manchester | Sign up here |
9 Sep | 18:00 - 20:00 BST | Mette Davis, Course Leader for the Cannes Lions Creative MBA | TMM IRL: Creativity that cuts through – what Cannes Lions 2025 taught us about marketing that really makes a difference | Ipswich | Sign up here |
9 Sep | 18:00 - 20:00 BST | Robin Waldman, Founder and Creative Director of RCM | TMM IRL: An insider’s look at influencer marketing | Southampton | Sign up here |
11 Sep | 09:00 - 16:30 BST | Coworking, Cake & Jack Griffiths | Cowork Crew: Marketing, the Modern Way | Reading | Sign up here |
11 Sep | 09:30 - 10:30 BST | Canva | Getting your brand end-of-year ready | London | Sign up here |
11 Sep | 18:00 - 20:00 BST | Silvia Coletto, Founder of The Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition ππΌββοΈ π¨ π¨ | Northampton | Sign up here |
12 Sep | 09:00 - 16:30 BST | Coworking, Cake & Jodie Newman | Cowork Crew: How to make creativity your superpower | Cambridge | Sign up here |
16 Sep | 14:00 - 15:00 BST | Ross Simmonds, Founder at Foundation | How to use AI to help create great content | Online | Sign up here |
16 Sep | 17:00 - 19:00 EDT | Julia Grandoni VP of Digital Ad Production at Maxy Media Inc & Trendzi | TMM IRL: How to Leverage TikTok | Montreal | Sign up here |
17 Sep | 17:30 - 20:00 BST | Yoni Ross, Agency Leader and Ben Hope, Marketing Director at Bauer Media Outdoor UK | TMM IRL: Lights, memory, action | Bristol and Bath | Sign up here |
18 Sep | 09:00 - 16:30 BST | Coworking, Cake & Hannah Brady | Cowork Crew: How to stand out in the messy middle | Northampton | Sign up here |
18 Sep | 09:30 - 10:30 BST | Canva | Build Sessions | London | Sign up here |
18 Sep | 16:00 - 17:00 BST | A stellar A-List panel, including brand strategy leads at challenger skincare brands Byoma and REFY and Jake Higgins, Director at MNC Agency, known as the home of challenger brands. | Category Underdogs: How Challenger Brands Find Their Audience Advantage | Online | Sign up here |
18 Sep | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Birmingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Eloise Idoine, Business Owner, Rialto Training, and Claire Reynolds Head of Marketing & Communications, Nottingham College | TMM IRL: Guide to Success on LinkedIn, and People power – How AI can support storytelling through PR, without losing your human spark | Nottingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Lotti Bruce, Brand & Marketing Director at THE PIG hotels | TMM IRL: Growing a brand without losing its soul | Winchester | Sign up here |
22 Sep | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
23 Sep | 14:00 - 15:00 BST | Neal Mann, Co-Founder at Noan | How to become an AI leader in your organisation | Online | Sign up here |
23 Sep | 18:00 - 20:00 BST | Katherine Threadgold, Head of Brand and Katherine Neave, Major Projects Lead at Genio | TMM IRL: The Essential Skill Set Behind a Successful Rebrand | Leeds | Sign up here |
23 Sep | 18:00 - 20:00 BST | Lucy Day, Founder at Human2Human | TMM IRL: From Ideas to Action – Using your marketing knowledge to more effectively influence stakeholders | Cambridge | Sign up here |
24 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
25 Sep | 18:00 - 20:00 BST | Luan Wise, Social Media Marketing Consultancy & Training | TMM IRL: AI and Authenticity – Striking the Right Balance for Your Social Media Content | Edinburgh | Sign up here |
25 Sep | 18:00 - 20:00 BST | Tony Greenwood, Sales Director at Sales Geek | TMM IRL: How marketing teams annoy sales teams and what to do about it π | Lancashire | Sign up here |
25 Sep | 18:30 - 20:30 EDT | David J Ebner, President & Founder at Content Workshop | TMM IRL: Backlinks Back, Alright! SEO, GEO, AIO and how to navigate the new “search everywhere” normal | Toronto | Sign up here |
26 Sep | 12:00 - 12:30 BST | Canva Rise Office Hours | Online | Sign up here | |
30 Sep | 14:00 - 15:00 BST | Brian Da Silva, Head of Social at VEED | How to use AI to help create great social videos | Online | Sign up here |
30 Sep | 18:00 - 20:00 BST | Sally Henderson, High-Stakes Leadership Mentor | TMM IRL: Why purpose is not enough, and what to do about it | London | Sign up here |
7 Oct | 14:00 - 15:00 BST | Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot | How to optimise your content strategy for AI engines – HubSpot x TMM π | Online | Sign up here |
7 Oct | 18:00 - 20:00 BST | Members of our community π | TMM IRL: Lightning talks from our brilliant community! | Wrexham | Sign up here |
7 Oct | 18:00 - 20:00 BST | Tom Hastings, Founder at Beta Shift | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
8 Oct | 18:00 - 20:00 BST | Professor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4Events | TMM IRL: Take the Pressure Off β Why Marketing ROI Still Matters | Reading | Sign up here |
9 Oct | 18:00 - 20:00 BST | Emily McArthur, Digital Marketing Account Manager at Wagada Digital | TMM IRL: Scary Season – staying visible, staying sane, and staying ahead | Hertfordshire | Sign up here |
9 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
14 Oct | 14:00 - 15:00 BST | Anna Carina Berkman, Founder at Markitect | How to best prompt AI in 2025 | Online | Sign up here |
15 Oct | 18:00 - 20:00 BST | Andrew Cock-Starkey, Founder at Optimisey | TMM IRL: SEO – What to Do When You Canβt Do It All | Milton Keynes | Sign up here |
15 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
21 Oct | 14:00 - 15:00 BST | Peter Weinberg, Co-Founder at Evidenza | How AI is impacting market research | Online | Sign up here |
23 Oct | 18:30 - 21:00 BST | Chima Mmeje, Senior Content Marketing Manager at Moz | Sip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event) | Brighton | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Jonny Tooze, Entrepreneur & Advisor at Pimms Associates | TMM IRL: Guildford | Guildford | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Heather Pownall, Founder at Heather's Media Hub | TMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing gold | Fife | Sign up here |
19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community π | The Marketing Meetup Conference 2026 | London | Sign up here |