John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
When was the last time you asked your customers how they feel?
When we started talking to our clients, in what ultimately became a rebrand (not all conversations lead to a rebrand, fear not) we found that there was a disconnect between…
Punk Rock Marketing
I’m not a marketer, neither am I a punk, but coming from a lifetime of working in the broadcast and print media I do understand audiences and I know how much people appreciate content that makes them think, makes them smile and makes them pay attention. Isn’t that the...
Why The Marketing Meetup is going to Newcastle and Manchester?
The Marketing Meetup is an community by marketers, for marketers. We’re brining our events up to Newcastle and Manchester and wanted to explain why.
What file formats should your designer be providing your logo in?
Here is a straightforward guide to vector and raster images and the file types you need to get your logo delivered in from your designer.
How to Exhibit Successfully: Driving Expo Success
Exhibitions are expensive. But you can exhibit successfully by building a marketing campaign around your booth to capture leads and justify your investment. Our story begins with a common problem for new startups. Mixam had never done any marketing. Our booklet...
Lessons from 30 years in PR: Do’s and Don’ts
What does 30 years of working in PR teach you? Well, quite a lot actually! In this quick Do’s and Don’ts, we share Bron Eames’ lessons.
Google Ads on small budgets: the talk notes
Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more. In this funny talk we demystify Google Ads.
Content marketing for small teams: The Fundamental Checklist
This is a guest blog post from Helen Brooks of Further, following her talk at The Marketing Meetup: Norwich. This blog post is designed to compliment the talk, providing you the opportunity to quickly glance at all the info you need to check if your content is hitting...
The Marketers Guide to Printing
In this blog post, Adam Smith provides the ultimate guide to printing for marketers everywhere.
Top 5 marketing priorities for 2019 – Mira Nair
This post was originally published on Mira's LinkedIn here. Another New Year ritual is upon us as marketers. Predictions of top 2019 marketing trends now abound. They may seem bewildering in their diversity. It's like that proverb about blind people feeling different...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 3 Jun | 18:30 - 20:30 EDT | Elizabeth Monier-Williams, Marketing Consultant | TMM IRL: LinkedIn Glow-Up – Presenting Your Best Self | Toronto | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Xandrina Allday | Cowork Crew: Where to Focus on Social Media in 2026 (and What to Stop Wasting Time On) | Cambridge | Sign up here |
| 5 Jun | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: Make your website visitors say “shut up and take my money” | Milton Keynes | Sign up here |
| 8 Jun | 18:00 - 20:00 BST | Liz Ramsden, Director and Coach at The Hobbs Consultancy | TMM IRL: Making Friends With Your Stress Response | Guildford | Sign up here |
| 9 Jun | 15:00 - 18:00 BST | Multiple speakers - SE Ranking x Planable | Stop thinking in channels. Start building ecosystems. | Online | Sign up here |
| 10 Jun | 18:00 - 20:00 BST | Leesa Morris, Brand Story Copywriter & Published Author | TMM IRL: It’s Not About You. How to Tell a Brand Story That’s All About Your Ideal Client | Milton Keynes | Sign up here |
| 12 Jun | 09:00 - 16:30 BST | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | London | Sign up here |
| 12 Jun | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: AI and SEO – What’s Changing and How to Adapt | Birmingham | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Richard Midgley, Founder of Ponderosa | TMM IRL: Outthinking the Competition: Lessons from the Most Powerful Brands | Leeds | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Liverpool | Liverpool | Sign up here |
| 16 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 18 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave James | Cowork Crew: Speaking without Freaking | Northampton | Sign up here |
| 18 Jun | 18:00 - 20:00 BST | Ian Bamford, Founder at Foundry12 | TMM IRL: Stop Gambling With Growth. Big or Small, Brand is Your Greatest De-risker | Hertfordshire | Sign up here |
| 18 Jun | 18:30 - 20:30 CEST | Claudia Vaccarone, Strategic Communications & Inclusion Strategy Consultant | TMM IRL: Mind your language – bias, culture and communication that includes | Geneva | Sign up here |
| 23 Jun | 18:00 - 20:00 BST | Speaker to be announced! | TMM IRL: Fife | Fife | Sign up here |
| 23 Jun | 18:00 - 20:00 EEST | Speaker to be confirmed! | TMM IRL: Cluj Napoca | Sign up here | |
| 24 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Reading | Reading | Sign up here |
| 25 Jun | 18:00 - 20:00 BST | Dave Endsor, Social Media Strategist and Founder at Chapter and Collette Pratt, Senior Programmatic Strategist at Impression | TMM IRL: Building social media communities with real business impact | Nottingham | Sign up here |
| 26 Jun | 09:00 - 16:30 BST | Coworking, Cake & Penny Brazier | Cowork Crew: Write for connection first, conversion second | Leeds | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 8 Jul | 18:00 - 19:30 BST | An Open Space session with folks from the community | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Speaker to be confirmed | TMM IRL: Newcastle | Newcastle | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Manchester | Manchester | Sign up here |
| 15 Jul | 17:30 - 20:00 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing | TMM IRL: Exeter | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Cambridge | Cambridge | Sign up here |