John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Should I include salaries in my job description?
We surveyed 750 people who had recently searched for a job, and these were the results.
Mark Ritson’s Mini MBA in Brand Management: The Comprehensive Review
Mark Ritson’s Mini MBA is only growing more influential with devoted marketers repeating the lessons they’ve shared in boardrooms and on Linkedin alike.
So, is the Mini MBA in Brand Management any good?
How to use a Camera/DSLR as a webcam: How our webinar video is set up
Last week on Linkedin I posted about the 'learning how to set up a webcam up professionally' journey for The Marketing Meetup Webinars. Over the weekend I received a series of questions from folks who are on a similar journey of upgrading their webinar set-up. Rather...
Work experience at Hiut Denim part three: Crafting beautiful emails
How do Hiut Denim smash their email campaigns? Here’s the low down.
Work Experience at Hiut Denim Part 2: David Hieatt
Here is what we learned from a day of work experience with David Hieatt, Co-Founder of Hiut Denim.
The best tools for Marketing Research and Data Gathering
On Tuesday, our guest Thierry Ngutegure shared his favourite tools for data gathering and research for campaigns.
Tom Roach’s Reading List for Marketers
This week Tom Roach, VP of Jellyfish, regaled our community with the seven principles of effective communication. He also provided a reading list. So, what does he recommend?
The Comprehensive Casey Neistat Filmmaking & Storytelling Review
Is the Casey Neistat Filmmaking & Storytelling course worth the cost? Having just completed the course – I thought I would share my review into the Casey Neistat Filmmaking & Storytelling course.
Work Experience at Hiut Denim Part 1: Creating creative spaces
“What can an environment do to influence the work we create?” I’ve started a personal work experience programme ask companies I admire whether I can pop by.
Mark Ritson Mini MBA Review: The Mini MBA in Marketing Comprehensive Review
Is the Mini MBA in Marketing with Mark Ritson worth it? We completed it, and have written a full review.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 23 Jun | 14:00 - 15:00 BST | Kerttu Inkeroinen, Chief Marketing Officer at Lucky Saint | Big Brand or Scale-up: How to Choose the Marketing Role That’s Right for You | Online | Sign up here |
| 23 Jun | 18:00 - 20:00 BST | Kirsty Waite, Founder and CEO | TMM IRL: Good Idea, Now What? | Fife | Sign up here |
| 23 Jun | 18:00 - 20:00 EEST | Robert Katai, Founder and Marketing Specialist at Conferinta Growth Con | TMM IRL: Slow Marketing in a Fast AI World | Cluj Napoca | Sign up here |
| 24 Jun | 18:00 - 20:00 BST | Kirsty Batten, Marketing Manager at IHG Hotels & Resorts | TMM IRL: Inclusive Ways of Working – Small Changes That Make a Big Impact | Reading | Sign up here |
| 25 Jun | 15:00 - 16:00 BST | François Bohyn, CRO at Prismic; Malte Landwehr, CPO & CMO at Peec AI; and Guy Proops, Product Manager at Prismic | Getting Cited by AI: A New Playbook for Content Teams | Online | Sign up here |
| 25 Jun | 18:00 - 20:00 BST | Dave Endsor, Social Media Strategist and Founder at Chapter; and Gabriella Molinari, Senior Social & Influencer Specialist at Impression | TMM IRL: Building social media communities with real business impact; and Is your audience smarter than your strategy document? | Nottingham | Sign up here |
| 30 Jun | 14:00 - 15:00 BST | Hattie Matthews, Co-Founder & CEO at Uncharted | Better Bets, Braver Work: Building a marketing ‘confidence engine’ and overcoming beige | Online | Sign up here |
| 30 Jun | 18:00 - 20:00 BST | Get involved in an Open Space group discussion | TMM IRL: Marketing ideas, problems and discussion, it’s your event! | Southampton | Sign up here |
| 1 Jul | 18:00 - 21:00 BST | Ben Morriss at Profound; John Iwuozor, Content Marketing Specialist; Miracle Inameti-Archibong at John Lewis Partnership; Kanaar Bell at Moz | Sip & Search London SEO Meetup: Summer Edition. Hosted by Chima Mmeje | London | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Jane Entwistle, Director of Entyce Creative and Paul Chadwick, Founder of Prism Studios | TMM IRL: Paul Chadwick on the power of podcasting; and Jane Entwistle on Creating an Employer Brand That Attracts and Retains Talent | Wrexham | Sign up here |
| 8 Jul | 18:00 - 19:30 BST | An Open Space session with folks from the community | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Kara Stanford, Founder at The Marketing Spaces | TMM IRL: The Funnel is dead. Here’s what needs to replace it | Fleet | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 17:15 - 20:00 BST | Natalie Vasylkiv, Creative Director & Content Creator, & Rachel Cogan, Marketing & Brand Strategist | TMM IRL: Open Ask Me Anything Discussion on Branding | Ottawa | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Speaker to be confirmed | TMM IRL: Newcastle | Newcastle | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Tash Mills, Head of Creative at Sneak & Chris Busher, CMO at Holy Moly | TMM IRL: Disrupting the category – How brands stand out, break through, and evolve without losing their edge | Manchester | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Speaker to be confirmed 😊 | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 14 Jul | 18:00 - 20:00 ADT | Hillary Gillis, Director, Strategic Accounts at Outshine | TMM IRL: Starved for taste – what “perfect” ad copy is missing | Halifax | Sign up here |
| 15 Jul | 17:30 - 20:00 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 17:30 - 20:00 CEST | Anna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTom | TMM IRL: The human comes back. What the AI hype gets wrong about modern buyers | Amsterdam | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing | TMM IRL: Exeter | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Silvia Coletto - Independent Senior PPC Advisor and owner of Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition | Milton Keynes | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Tess Grint, Founder at Light Me Up | TMM IRL: London (Brixton) | London | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Leon Calverly, Founder at Door4 | TMM IRL: Lancashire | Lancashire | Sign up here |
| 15 Jul | 18:30 - 20:30 EDT | June Findlay, Brand and Content Strategy Consultant at Little Kernel Communications | TMM IRL: Black Influence in Advertising: The Hidden History Behind Today’s Most Effective Creative Work | Toronto | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Lindi Glass, Founder and Director of Explode Social Media | TMM IRL: Birmingham | Birmingham | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Fab Giovanetti, CEO at Alt Marketing School | TMM IRL: Seasons, not Balance – how to make work fit real life | Cambridge | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Emma-Jane Stogdon, Content Manager at Wise | TMM IRL: SEO Content Prioritisation Tactics. Maximise Impact, Minimise Effort | Norwich | Sign up here |
| 3 Sep | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | To be confirmed! | TMM IRL: Northampton | Northampton | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |