Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers , the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, we’ve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louis’ consistent focus on finding not just ‘things that work’ but ‘things that work consistently for a long time’ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
Is there a ‘right’ way to balance brand and performance marketing?
The Brand vs. Performance Debate Marketing teams worldwide wrestle with a common question: how should we balance brand and performance marketing? Performance marketing, search, social ads, and digital targeting, yields quick wins and measurable ROI. Brand marketing,...
10 Examples of Brands Nailing Brand Distinctiveness
Introduction: What is Brand Distinctiveness? Standing out is not just about being different, it’s about being distinctly you. Brand distinctiveness refers to a brand's ability to be instantly recognisable and stand out from competitors through unique brand assets,...
What’s the best way to prove marketing’s impact to sceptical CEOs?
As marketers, we've all faced that moment: sitting across from a CEO who views marketing as a cost centre rather than a revenue driver. Their scepticism isn't entirely unfounded – historically, marketing has struggled to demonstrate its direct impact on the bottom...
Is brand awareness overrated? What matters most?
Is brand awareness it overrated? Or, more importantly, is it the wrong goal to chase in isolation? Let’s dig into what really matters when it comes to growing a brand. The Case for Brand Awareness Brand awareness has long been considered a cornerstone of marketing...
What’s the biggest mistake brands make when trying to differentiate themselves?
Every brand wants to stand out. But many fall into the same trap: trying to be different, rather than being meaningfully different. The result? Campaigns that look flashy but don’t stick, products that feel like gimmicks, and a brand that ultimately blends in instead...
Six of The Best Marketing Events in the UK – 2025
Navigating the multitude of events can be overwhelming for UK-based marketing professionals seeking valuable industry insights. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
How to get ghosted less – Stephen Kenwright
It happens during a boom. It happens twice as often during a bust (and it hurts more). When we get ghosted, we feel like the victim. We blame the client. But, often, we can do something about it. You’ve spent hours creating a proposal, only for your prospective client...
What is the future of marketing? Interview with Mark Barry, MD of Hubspot EMEA
https://www.youtube.com/watch?v=_YcIxFhatrM&t=2s A few years ago we added webinars to the way we help folks learn about marketing things - and it's been just wonderful.That showed us a lesson in trying to do new things in service of the wider goal of helping...
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Date | Time | Speaker | Name | Location | Get yo' space |
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16 Sep | 14:00 - 15:00 BST | Ross Simmonds, Founder at Foundation | How to use AI to help create great content | Online | Sign up here |
16 Sep | 17:00 - 19:00 EDT | Julia Grandoni VP of Digital Ad Production at Maxy Media Inc & Trendzi | TMM IRL: How to Leverage TikTok | Montreal | Sign up here |
17 Sep | 17:30 - 20:00 BST | Ben Hope, Marketing Director and Natalie Hollands, Client Partner at Bauer Media Outdoor UK | TMM IRL: Lights, memory, action | Bristol and Bath | Sign up here |
18 Sep | 09:00 - 16:30 BST | Coworking, Cake & Hannah Brady | Cowork Crew: How to stand out in the messy middle | Northampton | Sign up here |
18 Sep | 09:30 - 10:30 BST | Canva | Build Sessions | London | Sign up here |
18 Sep | 16:00 - 17:00 BST | A stellar A-List panel, including brand strategy leads at challenger skincare brands Byoma and REFY and Jake Higgins, Director at MNC Agency, known as the home of challenger brands. | Category Underdogs: How Challenger Brands Find Their Audience Advantage | Online | Sign up here |
18 Sep | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Birmingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Eloise Idoine, Business Owner, Rialto Training, and Claire Reynolds Head of Marketing & Communications, Nottingham College | TMM IRL: Guide to Success on LinkedIn, and People power – How AI can support storytelling through PR, without losing your human spark | Nottingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Lotti Bruce, Brand & Marketing Director at THE PIG hotels | TMM IRL: Growing a brand without losing its soul | Winchester | Sign up here |
22 Sep | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
23 Sep | 14:00 - 15:00 BST | Neal Mann, Co-Founder at Noan | How to become an AI leader in your organisation | Online | Sign up here |
23 Sep | 18:00 - 20:00 BST | Katherine Threadgold, Head of Brand and Katherine Neave, Major Projects Lead at Genio | TMM IRL: The Essential Skill Set Behind a Successful Rebrand | Leeds | Sign up here |
23 Sep | 18:00 - 20:00 BST | Lucy Day, Founder at Human2HumanThinking | TMM IRL: From Ideas to Action – Using your marketing knowledge to more effectively influence stakeholders | Cambridge | Sign up here |
24 Sep | 18:00 - 20:00 BST | Daisy Lavington, Senior B Corp and Impact Consultant at Greenheart | TMM IRL: Making Your Green Claims Count | Exeter | Sign up here |
25 Sep | 18:00 - 20:00 BST | Luan Wise, Social Media Marketing Consultancy & Training | TMM IRL: AI and Authenticity – Striking the Right Balance for Your Social Media Content | Edinburgh | Sign up here |
25 Sep | 18:00 - 20:00 BST | A conversation with Tony Greenwood, Sales Director at Sales Geek and Steve Sorah, Marketing Director at Trident Utilities | TMM IRL: How marketing teams annoy sales teams and what to do about it 😂 | Lancashire | Sign up here |
25 Sep | 18:30 - 20:30 EDT | David J Ebner, President & Founder at Content Workshop | TMM IRL: Backlinks Back, Alright! SEO, GEO, AIO and how to navigate the new “search everywhere” normal | Toronto | Sign up here |
26 Sep | 12:00 - 12:30 BST | Canva Rise Office Hours | Online | Sign up here | |
30 Sep | 14:00 - 15:00 BST | Brian Da Silva, Head of Social at VEED | How to use AI to help create great social videos | Online | Sign up here |
30 Sep | 18:00 - 20:00 BST | Sally Henderson, High-Stakes Leadership Mentor | TMM IRL: Why purpose is not enough, and what to do about it | London | Sign up here |
7 Oct | 14:00 - 15:00 BST | Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot | How to optimise your content strategy for AI engines – HubSpot x TMM 😊 | Online | Sign up here |
7 Oct | 18:00 - 20:00 BST | Members of our community 😊 | TMM IRL: Lightning talks from our brilliant community! | Wrexham | Sign up here |
7 Oct | 18:00 - 20:00 BST | Tom Hastings, Founder at Beta Shift | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
8 Oct | 18:00 - 20:00 BST | Professor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4Events | TMM IRL: Take the Pressure Off – Why Marketing ROI Still Matters | Reading | Sign up here |
9 Oct | 09:00 - 16:30 BST | Coworking, Cake & Christine Gritmon | Cowork Crew: Inside-Out Personal Branding | Reading | Sign up here |
9 Oct | 18:00 - 20:00 BST | Emily McArthur, Digital Marketing Account Manager at Wagada Digital | TMM IRL: Scary Season – staying visible, staying sane, and staying ahead | Hertfordshire | Sign up here |
9 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
10 Oct | 09:00 - 16:30 BST | Coworking, Cake & Steve Folland | Cowork Crew: The Best Advice I’ve Stolen from 10 years of Interviews | Cambridge | Sign up here |
14 Oct | 14:00 - 15:00 BST | Anna Carina Berkman, Founder at Markitect | How to best prompt AI in 2025 | Online | Sign up here |
15 Oct | 18:00 - 20:00 BST | Andrew Cock-Starkey, Founder at Optimisey | TMM IRL: SEO – What to Do When You Can’t Do It All | Milton Keynes | Sign up here |
15 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
21 Oct | 14:00 - 15:00 BST | Peter Weinberg, Co-Founder at Evidenza | How AI is impacting market research | Online | Sign up here |
23 Oct | 18:30 - 21:00 BST | Chima Mmeje, Senior Content Marketing Manager at Moz | Sip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event) | Brighton | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Jonny Tooze, Entrepreneur & Advisor at Pimms Associates | TMM IRL: Climbing Mount LinkedIn | Guildford | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Zoe Hanson, The Podcast Lady | TMM IRL: Podcasting for Business | Southampton | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Heather Pownall, Founder at Heather's Media Hub | TMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing gold | Fife | Sign up here |
12 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |