Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers, the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, we’ve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louis’ consistent focus on finding not just ‘things that work’ but ‘things that work consistently for a long time’ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
The best webinars for marketers
There are plenty of great marketing talks out there, but I genuinely believe these to be amongst the best webinars for marketers on the web.
How did the Mona Lisa become and stay so famous? A marketing perspective.
A look back in time to investigate ‘how did the Mona Lisa become and stay so famous?’. I’ll be doing this from a storytelling, PR, and tactics perspective.
How to start conversations with potential clients on your website
In this blog post, we’ll share how you can use conversational marketing tactics to start real-time conversations with your website visitors, convert them into potential clients and accelerate your sales. Whether you’re in B2C or B2B, this one is for you!
20 books I really enjoyed (marketing and non-marketing) – Joe Glover
I thought I’d share 20 marketing and non-marketing books I think you’ll enjoy. Hopefully something on the list takes your fancy. And, if it doesn’t please don’t judge me too much…
[Template] How to create great plain text email marketing campaigns
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
A template for approaching event organisers for speaking opportunities
Below is a template that might be useful for you on how to approach event organisers.
Four ways to blog like a thought leader
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0! Another reason to focus on you right now.
Although we’ve been here before, it doesn’t make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
What’s the difference between a manager and a leader?
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 22 Sep | 14:00 - 15:00 BST | Nicole Mezzasalma, Senior Consultant at Battenhall | B2B social for when your company page gets three likes, and one of them is the MD | Online | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | A panel led by Eve Macdonald, Creative Growth Strategist at KISS Branding; with Jessica Rhodes, Global Marketing Director at Paysecure, James McMath, Head of Department (B2B) at Press Box PR, and James Brown, Managing Director at Friday Solved | TMM IRL: Say something real – Marketing with an opinion when AI can write anything (apparently) | Leeds | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Ben Rees, Consultant and Fractional CMO at BJRees Ltd | TMM IRL: AI won’t take your job, but you’ll need to show you still deserve it | Cambridge | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Leon Calverley, Owner at Door 4 | TMM IRL: Practical steps to getting found in AI search | Lancashire | Sign up here |
| 23 Sep | 13:00 - 14:00 BST | Anna Henwood, CEO at Stickybeak | Launching with Confidence: A masterclass on consumer testing for FMCG brands | Online | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing at Simpkins Edwards | TMM IRL: Making marketing work (when big ideas don’t) | Exeter | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: Stop Launching Campaigns. Start Running Loops. | London | Sign up here |
| 24 Sep | 15:00 - 16:00 BST | Tosin Adelowo, Senior Growth Marketer at Prismic; and Marc Firth, CEO & Co-founder at Firney | How to Manage Your Entire Website From Claude or ChatGPT – Without It Falling Apart | Online | Sign up here |
| 29 Sep | 14:00 - 15:00 BST | Charlie Marchant, CEO at Exposure Ninja | Why Your Brand is Invisible to AI (and What It’s Costing You) | Online | Sign up here |
| 29 Sep | 17:30 - 20:00 EDT | Tarek Riman, Founder at Riman Agency | TMM IRL: The New Rules of Visibility – Marketing in an AI-Driven World | Montreal | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 19:45 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 30 Sep | 18:30 - 20:30 CEST | Cathy White, Founder & CEO of CEW Communications | TMM IRL: How to make media work for your marketing department | Barcelona | Sign up here |
| 30 Sep | 18:30 - 20:30 EDT | Ben Wise and Darren Chiu, Co-founders at Captivate | TMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World Results | Toronto | Sign up here |
| 6 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 8 Oct | 16:00 - 17:00 BST | Gaby Pearl, Brand and Creative Lead & Ross West, Group Creative Lead at Google DeepMind; Flora Guillon, Director of Creative Technology at Peloton;; and Valentin von Vacano, Manager Global Marketing OE at Mann & Hummel | There’s no “almost on-brand” – Three leading brands on scaling AI without losing consistency | Online | Sign up here |
| 13 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 14 Oct | 18:00 - 20:00 BST | Silke Anderson, Founder at Cloud7 Marketing & AI Literacy Trainer | TMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI) | Hitchin | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 20 Oct | 18:00 - 20:30 EDT | Ben Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; further panellists to be announced! | The Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and Brand | New York | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Tom Hazelden, Head of Brand, Planning and Content at easyJet and Daniel Mark Carr (DMC), Public Speaking Coach at The Keynote Club | TMM IRL: Unlocking Your Voice | Reading | Sign up here |
| 27 Oct | 14:00 - 15:00 GMT | Chris Lock and Alex O'Rourke, Co-Founders at LockSmith | Marketing fundamentals for when the budget is tiny and every case study you’ve read had millions | Online | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 11 Nov | 18:00 - 20:00 GMT | Speaker to be announced shortly! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |