Mark Ritson
Mark Ritson is almost a man who needs no introduction, but for those not in the know… Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the world’s most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.
On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk ‘On the Contrary’ – delivered at the APG strategy conference.
Mark Ritson’s talks with The Marketing Meetup:
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter
https://www.youtube.com/embed/BIJMyPte_Iw Last week we interviewed the CMO of Innocent Smoothies - Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her to share her thoughts on what she would have wanted her younger self to know. In this blog...
Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations
https://www.youtube.com/embed/BIJMyPte_Iw Innocent Smoothies is well-known for its off-the-cuff and reactionary social media presence, particularly on Twitter. In a recent interview with the CMO of Innocent Smoothies, Kirsty Hunter, shared insights into how their...
The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief
https://www.youtube.com/watch?v=BIJMyPte_Iw Innocent Smoothies, a brand synonymous with delicious drinks, has captivated customers not only with its products but also with its engaging content across various platforms. The secret behind their brilliant content ideas?...
Ten things I wish I had known when I was 25 – Jon Evans, System1 & The Uncensored CMO
https://spotifyanchor-web.app.link/e/eSLMh2Bk8xb GUEST: Jon Evans, Host of Uncensored CMO & Chief Customer Officer at System1Group Ten Things I Wish I Knew When I Was 25 If only we knew then what we know now! That notion recently prompted The Marketing Meetup...
The greatest fictional marketing conference?
We've been running our webinars for the past three years now. Week after week we've had some of the world's greatest marketing minds come to inform and inspire us. Which got me thinking. How would one even begin to arrange these talks into some kind of...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 7 Jul | 17:30 - 20:30 BST | Kladi Vergine, Sr Creative Cloud Evangelist at Adobe | Adobe Create Now | Bristol and Bath | Sign up here |
| 8 Jul | 14:00 - 15:00 BST | the legends at DotDigital | The School of Email summary – your questions answered! | Online | Sign up here |
| 8 Jul | 15:00 - 16:00 BST | ilā Kamalagharan, Maison Mercury Jones and Bomo Piri, Native Instruments | Designed to resonate: How sonic branding shapes our experiences | Online | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Ashleigh King, Founder of Flamingo Heights Podcast Studio | TMM IRL: Stand Out from the Crowd – The Power of Podcasting and its Place in the Marketing Mix | Newcastle | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | James Sandbrook, Co-Founder of The Marketing Meetup | TMM IRL: Manchester | Manchester | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Jon Torrens, Communication Coach | TMM IRL: How to Train Your Fear Dragon – Becoming an Authentic Hero | Cambridge | Sign up here |
| 8 Jul | 18:00 - 21:00 BST | A panel of lovely people including Lucy Street, Adobe Express Evangelist & Community Advocate | Adobe Content Circles | Bristol and Bath | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Lyndon Nicholson, CEO and Founder of the Future Group | TMM IRL: The Hollywood Method – crafting blockbuster brand stories that sell | London | Sign up here |
| 10 Jul | 09:00 - 16:30 BST | Coworking, Cake & Tom Garfield | Cowork Crew: How to sell without selling your soul | Reading | Sign up here |
| 10 Jul | 18:00 - 20:00 BST | Charli Hunt, Co-Founder at The Lime One | TMM IRL: How to use LinkedIn to generate leads | Winchester | Sign up here |
| 10 Jul | 18:00 - 20:00 BST | Ben Whitaker, Co-Founder at StopPress | TMM IRL: AI for everyday marketing. User cases over shiny tools 😊 | Lancashire | Sign up here |
| 10 Jul | 18:00 - 20:00 BST | Karen Kerr, Founder at chicken/egg | TMM IRL: The brief is broken – Why marketing needs better questions, not more answers | Buckinghamshire | Sign up here |
| 11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |
| 14 Jul | 09:00 - 16:30 BST | Coworking, Cake & Steve Folland | Cowork Crew: Being Freelance – The Best Advice I’ve Stolen from 10 years of Podcasts | London | Sign up here |
| 15 Jul | 09:30 - 10:30 BST | Naomi Walkland, CMO of Motorway | How to grow a high functioning team | Online | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Jorun Bork, SEO Account Manager at GIMO | TMM IRL: The Evolution of Search and AI’s Impact on SEO | Leeds | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Tom Hastings, Co-founder of SINE Digital | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
| 15 Jul | 18:00 - 21:00 BST | Chima Mmeje, Founder at The FCDC; Crystal Carter, Head of SEO Communications at Wix;Luke Carthy, Ecommerce SEO Consultant & CRO Specialist; Ryan Law, Director of Content Marketing at Ahrefs | Sip & Search Free London SEO Meetup: Is Traditional SEO Becoming Obsolete? | London | Sign up here |
| 16 Jul | 17:30 - 19:30 BST | Hannah Stapley-Parker, Marketing Consultant & Trainer at Well I Never | TMM IRL: How to Practise Curiosity for Better Creative Thinking | Bristol and Bath | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | David Patrykowski, Director at Backona Analytics | TMM IRL: Stop wrestling with spreadsheets, and start having conversations with your data | Milton Keynes | Sign up here |
| 16 Jul | 18:30 - 20:30 EDT | Sarah Stockdale, Founder of Growclass; and Quinn Palmer, Senior Manager of Growth Marketing at Growclass | TMM IRL: Faking Human – What Marketers need to know about AI | Toronto | Sign up here |
| 17 Jul | 09:00 - 16:30 BST | Coworking, Cake & Charlotte Sargeant | Cowork Crew: Unlock These Audience Insights to Make Buying a No-Brainer | Northampton | Sign up here |
| 17 Jul | 18:00 - 20:00 BST | Sarah Clarke, Business Director – Data & Strategy at McCann Media | TMM IRL: What can marketers learn from bees | Birmingham | Sign up here |
| 22 Jul | 14:00 - 15:00 BST | Chenell Basilio, Founder at Growth in Reverse | How to grow a newsletter in 2025 | Online | Sign up here |
| 22 Jul | 18:00 - 20:00 BST | Katie Neal and Lauren Martin, Co-founders at The Piñata Lab | TMM IRL: From chaos to clarity – why strategy matters | Liverpool | Sign up here |
| 25 Jul | 12:00 - 13:00 BST | Joe Glover Co-Founder at The Marketing Meetup, Harriet Meyer Award-winning journalist and founder of AI for Media, Heather Murray Generative AI expert and top global MarTech influencer | AI on Trial | Online | Sign up here |
| 28 Jul | 18:00 - 20:30 BST | Dr Julia Jones, Founder of health-tech startup Holidity | TMM IRL: The Art of the Pivot – when, why and how to change your plans | Ashford | Sign up here |
| 2 Sep | 18:00 - 20:00 BST | Rae Dixon, Senior Brand Manager at Gattaca | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 2 Sep | 18:00 - 20:00 BST | Abi Sea, Content and Messaging Specialist | TMM IRL: Fife | Fife | Sign up here |
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |