Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers, the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, we’ve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louis’ consistent focus on finding not just ‘things that work’ but ‘things that work consistently for a long time’ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
How marketers should be looking to up skill in 2020
Now is the time many marketers are looking to up skill. Here’s the areas we would be focusing our attention in 2020:
Diversity and The Marketing Meetup: Actions
How The Marketing Meetup is striving to do better from a diversity point of view.
How I wrote a song which meant we ended up working with Fiverr.
How I wrote a song which meant we ended up working with Fiverr. Because sometimes, you have to do things differently.
CV support for The Marketing Meetup Community, provided by Brand Recruitment and Pitch Consultants
Things are hard right now. Chances are, they will get even tougher.
And while we can’t click our fingers and make things better, we wanted to do what we could to help. So, working with our friends and partners at Brand Recruitment and Pitch Consultants, we’re offering the community 30 minute CV sessions.
A message from Sean Paul for The Marketing Meetup… no, seriously.
You know how every brand in the world is messaging you that they’re there for you right now? Well, we got Sean Paul to do ours.
The Marketing Meetup and Coronavirus
We’re moving The Marketing Meetup events online in response to Coronavirus ❌😷
Marketers Bingo
Marketers… we all do the same stuff really.
The Marketing Meetup is going to… New York!
The Marketing Meetup is going to… New York!
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 22 Sep | 14:00 - 15:00 BST | Nicole Mezzasalma, Senior Consultant at Battenhall | B2B social for when your company page gets three likes, and one of them is the MD | Online | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | A panel led by Eve Macdonald, Creative Growth Strategist at KISS Branding; with Jessica Rhodes, Global Marketing Director at Paysecure, James McMath, Head of Department (B2B) at Press Box PR, and James Brown, Managing Director at Friday Solved | TMM IRL: Say something real – Marketing with an opinion when AI can write anything (apparently) | Leeds | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Ben Rees, Consultant and Fractional CMO at BJRees Ltd | TMM IRL: AI won’t take your job, but you’ll need to show you still deserve it | Cambridge | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Leon Calverley, Owner at Door 4 | TMM IRL: Practical steps to getting found in AI search | Lancashire | Sign up here |
| 23 Sep | 13:00 - 14:00 BST | Anna Henwood, CEO at Stickybeak | Launching with Confidence: A masterclass on consumer testing for FMCG brands | Online | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing at Simpkins Edwards | TMM IRL: Making marketing work (when big ideas don’t) | Exeter | Sign up here |
| 23 Sep | 18:00 - 20:00 BST | Duarte Garrido, Co-Founder at DOJO AI | TMM IRL: Stop Launching Campaigns. Start Running Loops. | London | Sign up here |
| 24 Sep | 15:00 - 16:00 BST | Tosin Adelowo, Senior Growth Marketer at Prismic; and Marc Firth, CEO & Co-founder at Firney | How to Manage Your Entire Website From Claude or ChatGPT – Without It Falling Apart | Online | Sign up here |
| 29 Sep | 14:00 - 15:00 BST | Charlie Marchant, CEO at Exposure Ninja | Why Your Brand is Invisible to AI (and What It’s Costing You) | Online | Sign up here |
| 29 Sep | 17:30 - 20:00 EDT | Tarek Riman, Founder at Riman Agency | TMM IRL: The New Rules of Visibility – Marketing in an AI-Driven World | Montreal | Sign up here |
| 29 Sep | 18:00 - 20:00 BST | Katy Air & Chris Thornton, Co-Founders at Airgonomics | TMM IRL: Turning blocks into business breakthroughs | Fife | Sign up here |
| 30 Sep | 18:00 - 19:45 BST | Eloise Leeson-Smith, Founder & Linguist at Olim | Next-Level Communications | TMM IRL: Know What You Stand For — Then Say It! | Southampton | Sign up here |
| 30 Sep | 18:30 - 20:30 CEST | Cathy White, Founder & CEO of CEW Communications | TMM IRL: How to make media work for your marketing department | Barcelona | Sign up here |
| 30 Sep | 18:30 - 20:30 EDT | Ben Wise and Darren Chiu, Co-founders at Captivate | TMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World Results | Toronto | Sign up here |
| 6 Oct | 18:00 - 20:00 BST | Ryan Percival, Founder at Social with Ryan | TMM IRL: LinkedIn, with a plan | Milton Keynes | Sign up here |
| 8 Oct | 16:00 - 17:00 BST | Gaby Pearl, Brand and Creative Lead & Ross West, Group Creative Lead at Google DeepMind; Flora Guillon, Director of Creative Technology at Peloton;; and Valentin von Vacano, Manager Global Marketing OE at Mann & Hummel | There’s no “almost on-brand” – Three leading brands on scaling AI without losing consistency | Online | Sign up here |
| 13 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leamington Spa | Leamington Spa | Sign up here |
| 14 Oct | 18:00 - 20:00 BST | Silke Anderson, Founder at Cloud7 Marketing & AI Literacy Trainer | TMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI) | Hitchin | Sign up here |
| 15 Oct | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 20 Oct | 18:00 - 20:30 EDT | Ben Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; further panellists to be announced! | The Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and Brand | New York | Sign up here |
| 21 Oct | 18:00 - 20:00 BST | Tom Hazelden, Head of Brand, Planning and Content at easyJet and Daniel Mark Carr (DMC), Public Speaking Coach at The Keynote Club | TMM IRL: Unlocking Your Voice | Reading | Sign up here |
| 27 Oct | 14:00 - 15:00 GMT | Chris Lock and Alex O'Rourke, Co-Founders at LockSmith | Marketing fundamentals for when the budget is tiny and every case study you’ve read had millions | Online | Sign up here |
| 29 Oct | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 11 Nov | 18:00 - 20:00 GMT | Speaker to be announced shortly! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Nikki Pilkington, SEO Consultant and SEO Content Specialist | TMM IRL: the SEO to do list that fits on a post it note | Peterborough | Sign up here |
| 12 Nov | 18:00 - 20:00 GMT | Marketing Round Table | The Marketing Meetup, St Albans | TMM IRL: Bring Your Marketing Challenge. Leave With A Plan. | St Albans | Sign up here |




