Mark Ritson

Mark Ritson

Mark Ritson is almost a man who needs no introduction, but for those not in the know… Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the world’s most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.

On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk ‘On the Contrary’ – delivered at the APG strategy conference.

 

Mark Ritson’s talks with The Marketing Meetup:

Is brand awareness overrated? What matters most?

Is brand awareness overrated? What matters most?

Is brand awareness it overrated? Or, more importantly, is it the wrong goal to chase in isolation? Let’s dig into what really matters when it comes to growing a brand. The Case for Brand Awareness Brand awareness has long been considered a cornerstone of marketing...

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DateTimeSpeakerNameLocation
8 May18:30 - 20:30 CESTSharannath Mohanram, ex Gucci and ex Piaget 😊TMM IRL: The AI solutions and strategies every marketer needsGenevaSign up here
13 May09:30 - 10:30 BSTPieter-Paul von Weiler and Matt Davies, Cofounders at BetterBriefsHow to get to better ideasOnlineSign up here
13 May16:00 - 17:00 BSTCarola Seybold, Head of Global Key Account Management at PANTONE® LLC. Benjamin Watkinson, Head of Brand at GF Smith. Digge Zetterberg, VP of Marketing at Frontify.The future palette: Exploring color trends in rebrandingOnlineSign up here
13 May18:00 - 20:00 BSTKathryn Wharton, Director at KLW MarketingTMM IRL: Brand Voice and Storytelling – Finding the Magic in the Tiniest TalesNewcastleSign up here
13 May18:00 - 20:00 BSTMax Hopkinson, Founder at The Keynote Club; Ben Smith, Product Director at Autotrader; and Rox Nejad, Head of Brand at AutotraderTMM IRL: Building a Brand That Belongs to EveryoneManchesterSign up here
13 May18:00 - 20:00 BSTEd Gould, Creative Director at Carswell GouldTMM IRL: The Forecast – What 200 Marketing Leaders Say About the Future of Our IndustrySouthamptonSign up here
13 May18:00 - 20:00 BSTAde Holder, Director and Founder at 427 Marketing TMM IRL: The Forgotten Channel – Why SEO Should Lead not FollowBrightonSign up here
14 May18:00 - 20:00 BSTDoddz, Augmented Reality & Digital ArtistTMM IRL: A Guided Tour of Marketing Magic – how creativity and data drive brand growthLondonSign up here
14 May18:00 - 20:00 BSTAbbie Gadd, Head of Sales and Marketing at Wye Valley BreweryTMM IRL: Thinking of rebranding? And are you doing it for the right reasons?WorcesterSign up here
15 May09:00 - 16:30 BSTCoworking, Cake & Glen StoutCowork Crew: How to make your website visitors say: “shut up and take my money”NorthamptonSign up here
15 May18:00 - 20:00 BSTAndi Lewis, Brilliance Coach at Andi Lewis ConsultancyTMM IRL: Coming back from the brink – how time might be robbing us allLancashireSign up here
15 May18:00 - 20:00 BSTMax Stricker, Founder & Director at Ortum ConsultingTMM IRL: Everyone is focussing on maximising attention. Don’t do it!BuckinghamshireSign up here
20 May14:00 - 15:00 BSTNick Crawford, Founder at Twist ConsultancyGrowing your productivity using AIOnlineSign up here
20 May18:00 - 20:00 BSTLaurence Knopf, Client & Optimisation Director, OptimisticsTMM IRL: The Invisible Battle Between SEO & AICambridgeSign up here
20 May18:00 - 20:00 BSTOlivia Mae Hanlon, Founder of Girls In MarketingTMM IRL: Building your brand community on LinkedInLiverpoolSign up here
21 May17:30 - 19:30 BSTCharlotte May, Leadership Confidence Coach at Your Future SpaceTMM IRL: The Overlooked Element of Marketing: YouBristol and BathSign up here
22 May12:00 - 13:00 BSTthe TKC community ... and you! The Keynote ClubOnlineSign up here
22 May18:00 - 20:00 BSTHannah Brady, Co-founder at The Brady CreativeTMM IRL: Marketing strategy, made simpleBirminghamSign up here
27 May14:00 - 15:00 BSTStephen Kenwright, Non-executive Director and ConsultantHow to grow an agency in 2025OnlineSign up here
27 May18:00 - 20:00 BSTBal Choda, Lead engineer and Investor at Aston Martin TMM IRL: Aston Martin – The mindset of Excellence that can be applied to any industryLeicesterSign up here
2 Jun18:00 - 20:30 BSTSpeaker to be confirmed!TMM IRL: AshfordAshfordSign up here
3 Jun14:00 - 15:00 BSTPut your sustainable marketing skills to the test! The Marketing Meetup CircularPRO ChallengeOnlineSign up here
4 Jun18:00 - 20:00 BSTWendy Melville, Fractional Marketing DirectorTMM IRL: Making your marketing more accessibleMilton KeynesSign up here
5 Jun18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: PortsmouthPortsmouthSign up here
10 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: Public speaking with confidenceWrexhamSign up here
11 Jun09:30 - 10:30 BSTchima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at AhrefsIs there growth in SEO in 2025?OnlineSign up here
13 Jun10:00 - 16:00 BST13 amazing speakers and the chance to network with the TMM communityMerged Futures, the annual tech innovation showcaseNorthamptonSign up here
16 Jun09:00 - 16:30 BSTCoworking, Cake & Dave OfficerCowork Crew: The One-Man BrandLondonSign up here
17 Jun14:00 - 15:00 BSTMel Barfield, Senior Copywriter at Copy Or DieHow to grow a marketing freelancer / consultancy business in 2025OnlineSign up here
19 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight DeckNottinghamSign up here
24 Jun14:00 - 15:00 BSTRachael Higgins, Founder at Because of MarketingHow to grow a social media followingOnlineSign up here
26 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: SheffieldSheffieldSign up here
1 Jul14:00 - 15:00 BSTHector Hughes, CEO/Co-Founder of UnpluggedLessons in growing a startup from scratchOnlineSign up here
3 Jul18:00 - 20:00 BST Thomas Reeve, Head of Design at ZyteTMM IRL: Decoding the Human Touch – Practical Tips for Engaging User ExperiencesNorthamptonSign up here
10 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: WinchesterWinchesterSign up here
11 Jul09:00 - 16:30 BSTCoworking, Cake & Emily JonesCowork Crew: 6 steps to website successCambridgeSign up here