Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
|Date||Time||Speaker||Name||Get yo' space|
|11/05/2021||08:30||Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research||How to find purpose for you and your brand||Sign up here|
|18/05/2021||08:30||Anu Adegbola, MindSwan||How to PPC like a pro||Sign up here|
|25/05/2021||08:30||Jeremy Waite, Communications Designer at IBM||How to tell stories with impact||Sign up here|
|01/06/2021||08:30||Adele Revella, Founder of Buyer Persona Institute||How to build great customer personas||Sign up here|