Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Date | Time | Speaker | Name | Location | Get yo' space |
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06/06/2023 | 14:00 - 15:00 BST | Nausheen I. Chen, Learning instructor at Linkedin | Speak on camera with confidence! | Virtual | Sign up here |
07/06/2023 | 18:30 - 20:30 CEST | Olga Andrienko, VP of Brand Marketing at Semrush | TMM IRL: How to grow a brand with minimal investments | Barcelona | Sign up here |
08/06/2023 | 18:00 - 20:00 BST | Liz Painter, Strategist & Conversion Copywriter, Comma Comma | TMM IRL: The Life-Changing Magic of Customer Interviews – your secret weapon for more persuasive marketing | Birmingham | Sign up here |
08/06/2023 | 18:00 - 20:00 BST | Gordon McLachlan, Managing Partner at Primate | TMM IRL: Why you should never run an agency | Edinburgh | Sign up here |
13/06/2023 | 14:00 - 15:00 BST | Jon Lombardo, Head of Research at the B2B Institute @ Linkedin | What B2B Marketers Need to Know in 2023 | Virtual | Sign up here |
13/06/2023 | 18:00 - 20:00 BST | Jack Goldsmith, Senior SEO Manager at Distinctly | TMM IRL: Preparing for Google Analytics 4 – Are you ready? | Hertfordshire | Sign up here |
13/06/2023 | 18:30 - 20:30 JST | Antony Cundy, Chief Marketing Officer of Cartier Japan | TMM IRL: Creative Customer Engagement – how knowing your customers allows brands to make bold decisions | Tokyo | Sign up here |
15/06/2023 | 18:00 - 20:00 BST | Gary Gumbleton, Founder & Creative Director at Capital Content | TMM IRL: Video killed the print, outdoor and radio star – how to create a video content strategy with a mobile phone and zero budget | Northampton | Sign up here |
20/06/2023 | 09:30 - 10:30 BST | Sophie Miller, Pretty Little Marketer & Olivia Mae Hanlon, Girls in Marketing | Positively lovely panel: How to Build a Thriving Community | Virtual | Sign up here |
21/06/2023 | 17:30 - 19:30 BST | Katie Cadwell, Founder of The NDA Podcast | TMM IRL: Lies & lessons from the creative industry | Bristol and Bath | Sign up here |
22/06/2023 | 18:00 - 20:00 BST | Steve Waller, Digital Director at Patisserie Valerie | TMM IRL: Ecommerce – How to cut through the noise and make more money | Nottingham | Sign up here |
27/06/2023 | 18:00 - 20:00 BST | TMM Leeds Lightning Talks: 4 brilliant speakers! | TMM IRL: TMM Leeds Lightning Talks | Leeds | Sign up here |
29/06/2023 | 18:00 - 20:00 BST | Lily Cook, Assistant Brand Manager at Kettle Foods UK | TMM IRL: with Lily Cook from Kettle Chips | Norwich | Sign up here |
04/07/2023 | 18:00 - 20:00 BST | Sarah Waddington, Co-founder and Director at Socially Mobile | TMM IRL: How PR is not just publicity | Newcastle | Sign up here |
04/07/2023 | 18:00 - 20:00 BST | Sophie Neal, Founder and Social Media Manager at Social etc | TMM IRL: How to build your brand on social media | Milton Keynes | Sign up here |
05/07/2023 | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
11/07/2023 | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
11/07/2023 | 18:00 - 20:00 BST | Charlotte 'Chyaz' Tizard, Freelance Social Media Specialist | TMM IRL: Liverpool. With Charlotte ‘Chyaz’ Tizard | Liverpool | Sign up here |
11/07/2023 | 18:00 - 20:00 BST | Mark Mobbs, Place, Brand and Marketing Manager for the City of Sheffield | TMM IRL: An idea in the mind: building Sheffield’s place brand, and what ‘shouting about the city’ really means | Sheffield | Sign up here |
12/07/2023 | 18:00 - 20:00 BST | Adam Hunt, Creative Director at White Label Comedy | TMM IRL: Unleashing the power of Relatable Comedy | Guildford | Sign up here |
13/07/2023 | 18:00 - 20:00 BST | Hannah Hooton, Head of Partnerships at Genie Goals | TMM IRL: Why you shouldn’t listen to me – 7 lessons I’ve learnt from other growth marketeers | Cambridge | Sign up here |
18/07/2023 | 18:00 - 20:00 BST | Scott King, Director at Full Fathom | TMM IRL: with Scott King | London | Sign up here |