Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
Date | Time | Speaker | Name | Location | Get yo' space |
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25 Jun | 16:00 - 16:45 BST | Lindsey Slaby, Founder of Sunday Dinner, and Shena Patel, Chief Creative Officer. | The CMO’s guide to brand milestones | Online | Sign up here |
25 Jun | 18:00 - 20:00 BST | Lottie Namakando, Director of Behavioural Science and Innovation at Reflect Digital | TMM IRL: Using your Competitors to Supercharge your Search | Reading | Sign up here |
25 Jun | 18:30 - 20:00 BST | Panel discussion with Úna Herlihy, Founder & CEO at The Indie List; Sinéad D’Arcy, Founder at Future Roots; Andrew Murray, Executive Director at FEED by TBWA; moderated by Diana Byrne, Founder & CMO at Clarity | TMM IRL: Stand Out & Succeed. Insider Secrets to Marketing Your Most Important Brand – YOU | Dublin | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Sheffield | Sheffield | Sign up here |
1 Jul | 14:00 - 15:00 BST | Hector Hughes, CEO/Co-Founder of Unplugged | Lessons in growing a startup from scratch | Online | Sign up here |
1 Jul | 18:00 - 20:00 BST | Speaker: you and your peers! Get involved in an Open Space group discussion 😊 | TMM IRL: Choose Your Own Marketing Adventure | Southampton | Sign up here |
3 Jul | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
3 Jul | 18:00 - 20:00 BST | A panel discussion with Fiona O’Donoghue, Emily Waddell and Jim Lewis | TMM IRL: Marketing & Community – What Really Matters Now | Hertfordshire | Sign up here |
3 Jul | 18:00 - 20:00 BST | Thomas Reeve, Head of Design at Zyte | TMM IRL: Decoding the Human Touch – Practical Tips for Engaging User Experiences | Northampton | Sign up here |
7 Jul | 17:30 - 20:30 BST | Kladi Vergine, Sr Creative Cloud Evangelist at Adobe | Adobe Create Now | Bristol and Bath | Sign up here |
8 Jul | 14:00 - 15:00 BST | The legends at Weglot 🙂 | How to grow internationally | Online | Sign up here |
8 Jul | 15:00 - 16:00 BST | ilā Kamalagharan, Maison Mercury Jones and Bomo Piri, Native Instruments | Designed to resonate: How sonic branding shapes our experiences | Online | Sign up here |
8 Jul | 18:00 - 20:00 BST | Ashleigh King, Founder of Flamingo Heights Podcast Studio | TMM IRL: Stand Out from the Crowd – The Power of Podcasting and its Place in the Marketing Mix | Newcastle | Sign up here |
8 Jul | 18:00 - 20:00 BST | James Sandbrook, Co-Founder of The Marketing Meetup | TMM IRL: Manchester | Manchester | Sign up here |
8 Jul | 18:00 - 20:00 BST | Jon Torrens, Communication Coach | TMM IRL: How to Train Your Fear Dragon – Becoming an Authentic Hero | Cambridge | Sign up here |
8 Jul | 18:00 - 21:00 BST | A panel of lovely people including Lucy Street, Adobe Express Evangelist & Community Advocate | Adobe Content Circles | Bristol and Bath | Sign up here |
9 Jul | 18:00 - 20:00 BST | Lyndon Nicholson, CEO and Founder of the Future Group | TMM IRL: The Hollywood Method – crafting blockbuster brand stories that sell | London | Sign up here |
10 Jul | 09:00 - 16:30 BST | Coworking, Cake & Tom Garfield | Cowork Crew: How to sell without selling your soul | Reading | Sign up here |
10 Jul | 18:00 - 20:00 BST | Charli Hunt, Co-Founder at The Lime One | TMM IRL: How to use LinkedIn to generate leads | Winchester | Sign up here |
10 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lancashire (Chorley) | Lancashire | Sign up here |
10 Jul | 18:00 - 20:00 BST | Karen Kerr, Founder at chicken/egg | TMM IRL: The brief is broken – Why marketing needs better questions, not more answers | Buckinghamshire | Sign up here |
11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |
14 Jul | 09:00 - 16:30 BST | Coworking, Cake & Steve Folland | Cowork Crew: Being Freelance – The Best Advice I’ve Stolen from 10 years of Podcasts | London | Sign up here |
15 Jul | 09:30 - 10:30 BST | Naomi Walkland, CMO of Motorway | How to grow a high functioning team | Online | Sign up here |
15 Jul | 18:00 - 20:00 BST | Jorun Bork, SEO Account Manager at GIMO | TMM IRL: The Evolution of Search and AI’s Impact on SEO | Leeds | Sign up here |
15 Jul | 18:00 - 20:00 BST | Tom Hastings, Co-founder of SINE Digital | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
15 Jul | 18:00 - 21:00 BST | Chima Mmeje, Founder at The FCDC; Crystal Carter, Head of SEO Communications at Wix;Luke Carthy, Ecommerce SEO Consultant & CRO Specialist; Ryan Law, Director of Content Marketing at Ahrefs | Sip & Search Free London SEO Meetup: Is Traditional SEO Becoming Obsolete? | London | Sign up here |
16 Jul | 17:30 - 19:30 BST | Hannah Stapley-Parker, Marketing Consultant & Trainer at Well I Never | TMM IRL: How to Practise Curiosity for Better Creative Thinking | Bristol and Bath | Sign up here |
16 Jul | 18:00 - 20:00 BST | David Patrykowski, Director at Backona Analytics | TMM IRL: Stop wrestling with spreadsheets, and start having conversations with your data | Milton Keynes | Sign up here |
16 Jul | 18:30 - 20:30 EDT | Sarah Stockdale, Founder of Growclass; and Quinn Palmer, Senior Manager of Growth Marketing at Growclass | TMM IRL: Faking Human – What Marketers need to know about AI | Toronto | Sign up here |
17 Jul | 09:00 - 16:30 BST | Coworking, Cake & Charlotte Sargeant | Cowork Crew: Unlock These Audience Insights to Make Buying a No-Brainer | Northampton | Sign up here |
17 Jul | 18:00 - 20:00 BST | Sarah Clarke, Business Director – Data & Strategy at McCann Media | TMM IRL: What can marketers learn from bees | Birmingham | Sign up here |
22 Jul | 14:00 - 15:00 BST | Chenell Basilio, Founder at Growth in Reverse | How to grow a newsletter in 2025 | Online | Sign up here |
22 Jul | 18:00 - 20:00 BST | Katie Neal and Lauren Martin, Co-founders at The Piñata Lab | TMM IRL: From chaos to clarity – why strategy matters | Liverpool | Sign up here |
25 Jul | 12:00 - 13:00 BST | Joe Glover Co-Founder at The Marketing Meetup, Harriet Meyer Award-winning journalist and founder of AI for Media, Heather Murray Generative AI expert and top global MarTech influencer | AI on Trial | Online | Sign up here |
28 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
2 Sep | 18:00 - 20:00 BST | Rae Dixon, Senior Brand Manager at Gattaca | TMM IRL: Portsmouth | Portsmouth | Sign up here |
19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |