Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Date | Time | Speaker | Name | Location | Get yo' space |
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8 May | 18:30 - 20:30 CEST | Sharannath Mohanram, ex Gucci and ex Piaget 😊 | TMM IRL: The AI solutions and strategies every marketer needs | Geneva | Sign up here |
13 May | 09:30 - 10:30 BST | Pieter-Paul von Weiler and Matt Davies, Cofounders at BetterBriefs | How to get to better ideas | Online | Sign up here |
13 May | 16:00 - 17:00 BST | Carola Seybold, Head of Global Key Account Management at PANTONE® LLC. Benjamin Watkinson, Head of Brand at GF Smith. Digge Zetterberg, VP of Marketing at Frontify. | The future palette: Exploring color trends in rebranding | Online | Sign up here |
13 May | 18:00 - 20:00 BST | Kathryn Wharton, Director at KLW Marketing | TMM IRL: Brand Voice and Storytelling – Finding the Magic in the Tiniest Tales | Newcastle | Sign up here |
13 May | 18:00 - 20:00 BST | Max Hopkinson, Founder at The Keynote Club; Ben Smith, Product Director at Autotrader; and Rox Nejad, Head of Brand at Autotrader | TMM IRL: Building a Brand That Belongs to Everyone | Manchester | Sign up here |
13 May | 18:00 - 20:00 BST | Ed Gould, Creative Director at Carswell Gould | TMM IRL: The Forecast – What 200 Marketing Leaders Say About the Future of Our Industry | Southampton | Sign up here |
13 May | 18:00 - 20:00 BST | Ade Holder, Director and Founder at 427 Marketing | TMM IRL: The Forgotten Channel – Why SEO Should Lead not Follow | Brighton | Sign up here |
14 May | 18:00 - 20:00 BST | Doddz, Augmented Reality & Digital Artist | TMM IRL: A Guided Tour of Marketing Magic – how creativity and data drive brand growth | London | Sign up here |
14 May | 18:00 - 20:00 BST | Abbie Gadd, Head of Sales and Marketing at Wye Valley Brewery | TMM IRL: Thinking of rebranding? And are you doing it for the right reasons? | Worcester | Sign up here |
15 May | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: How to make your website visitors say: “shut up and take my money” | Northampton | Sign up here |
15 May | 18:00 - 20:00 BST | Andi Lewis, Brilliance Coach at Andi Lewis Consultancy | TMM IRL: Coming back from the brink – how time might be robbing us all | Lancashire | Sign up here |
15 May | 18:00 - 20:00 BST | Max Stricker, Founder & Director at Ortum Consulting | TMM IRL: Everyone is focussing on maximising attention. Don’t do it! | Buckinghamshire | Sign up here |
20 May | 14:00 - 15:00 BST | Nick Crawford, Founder at Twist Consultancy | Growing your productivity using AI | Online | Sign up here |
20 May | 18:00 - 20:00 BST | Laurence Knopf, Client & Optimisation Director, Optimistics | TMM IRL: The Invisible Battle Between SEO & AI | Cambridge | Sign up here |
20 May | 18:00 - 20:00 BST | Olivia Mae Hanlon, Founder of Girls In Marketing | TMM IRL: Building your brand community on LinkedIn | Liverpool | Sign up here |
21 May | 17:30 - 19:30 BST | Charlotte May, Leadership Confidence Coach at Your Future Space | TMM IRL: The Overlooked Element of Marketing: You | Bristol and Bath | Sign up here |
22 May | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
22 May | 18:00 - 20:00 BST | Hannah Brady, Co-founder at The Brady Creative | TMM IRL: Marketing strategy, made simple | Birmingham | Sign up here |
27 May | 14:00 - 15:00 BST | Stephen Kenwright, Non-executive Director and Consultant | How to grow an agency in 2025 | Online | Sign up here |
27 May | 18:00 - 20:00 BST | Bal Choda, Lead engineer and Investor at Aston Martin | TMM IRL: Aston Martin – The mindset of Excellence that can be applied to any industry | Leicester | Sign up here |
2 Jun | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
3 Jun | 14:00 - 15:00 BST | Put your sustainable marketing skills to the test! | The Marketing Meetup CircularPRO Challenge | Online | Sign up here |
4 Jun | 18:00 - 20:00 BST | Wendy Melville, Fractional Marketing Director | TMM IRL: Making your marketing more accessible | Milton Keynes | Sign up here |
5 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
10 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Public speaking with confidence | Wrexham | Sign up here |
11 Jun | 09:30 - 10:30 BST | chima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at Ahrefs | Is there growth in SEO in 2025? | Online | Sign up here |
13 Jun | 10:00 - 16:00 BST | 13 amazing speakers and the chance to network with the TMM community | Merged Futures, the annual tech innovation showcase | Northampton | Sign up here |
16 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave Officer | Cowork Crew: The One-Man Brand | London | Sign up here |
17 Jun | 14:00 - 15:00 BST | Mel Barfield, Senior Copywriter at Copy Or Die | How to grow a marketing freelancer / consultancy business in 2025 | Online | Sign up here |
19 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight Deck | Nottingham | Sign up here |
24 Jun | 14:00 - 15:00 BST | Rachael Higgins, Founder at Because of Marketing | How to grow a social media following | Online | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Sheffield | Sheffield | Sign up here |
1 Jul | 14:00 - 15:00 BST | Hector Hughes, CEO/Co-Founder of Unplugged | Lessons in growing a startup from scratch | Online | Sign up here |
3 Jul | 18:00 - 20:00 BST | Thomas Reeve, Head of Design at Zyte | TMM IRL: Decoding the Human Touch – Practical Tips for Engaging User Experiences | Northampton | Sign up here |
10 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |