Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Date | Time | Speaker | Name | Location | Get yo' space |
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3 Jun | 01:00 - 23:00 BST | Register now! And put your sustainable marketing skills to the test! | The Marketing Meetup CircularPRO Challenge. —Register here until June 10th, 10am– | Online | Sign up here |
4 Jun | 16:00 - 18:00 BST | Jon Bailey, CEO, Precision ProCo; James Bagan, Associate Strategy Director, McCann; and others! | The Tangible Economy: How brands are winning by being real in an unreal digital world | Leeds | Sign up here |
5 Jun | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
5 Jun | 18:00 - 20:00 BST | Josh Wilkie, Founder & SEO Expert at Mountex Digital | TMM IRL: Beyond Keywords – how SEO works in 2025 | Portsmouth | Sign up here |
10 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Public speaking with confidence | Wrexham | Sign up here |
11 Jun | 09:30 - 10:30 BST | chima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at Ahrefs | Is there growth in SEO in 2025? | Online | Sign up here |
11 Jun | 18:00 - 20:00 BST | Wendy Melville, Fractional Marketing Director | TMM IRL: Making your marketing more accessible | Milton Keynes | Sign up here |
12 Jun | 18:30 - 20:30 CEST | Anne V. Mühlethaler, former Christian Louboutin SVP of Global Communications and founder of Le Trente | TMM IRL: The Story of You – How values-based storytelling sets you apart | Geneva | Sign up here |
13 Jun | 10:00 - 16:00 BST | 13 amazing speakers and the chance to network with the TMM community | Merged Futures, the annual tech innovation showcase | Northampton | Sign up here |
16 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave Officer | Cowork Crew: The One-Man Brand | London | Sign up here |
17 Jun | 14:00 - 15:00 BST | Mel Barfield, Senior Copywriter at Copy Or Die | How to grow a marketing freelancer / consultancy business in 2025 | Online | Sign up here |
18 Jun | 09:00 - 10:30 BST | featuring speakers from Perplexity, HubSpot, TMM, fieldfisher and Zoom | Zoom events summit. Where technology meets connection: elevating the future of events | Online | Sign up here |
18 Jun | 18:00 - 20:00 BST | Jessica Pilkington, Founder and Director at Pilkington Communications; and Tom Sangers, Founder at Metric Hub | TMM IRL: Exeter | Exeter | Sign up here |
19 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club; and Richard Plackett, Senior First Officer, Virgin Atlantic Airways | TMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight Deck | Nottingham | Sign up here |
19 Jun | 18:00 - 20:00 BST | Sophie May, Senior Social Media and Influencer Manager at krow group | TMM IRL: Why UGC is the new influencer – the native video solution for brands | Norwich | Sign up here |
24 Jun | 14:00 - 15:00 BST | Rachael Higgins, Founder at Because of Marketing | How to grow a social media following | Online | Sign up here |
25 Jun | 18:00 - 20:00 BST | Lottie Namakando, Director of Behavioural Science and Innovation at Reflect Digital | TMM IRL: Using your Competitors to Supercharge your Search | Reading | Sign up here |
25 Jun | 18:30 - 20:00 BST | Panel discussion with Úna Herlihy, Founder & CEO at The Indie List; Sinéad D’Arcy, Founder at Future Roots; Andrew Murray, Executive Director at FEED by TBWA; moderated by Diana Byrne, Founder & CMO at Clarity | TMM IRL: Stand Out & Succeed. Insider Secrets to Marketing Your Most Important Brand – YOU | Dublin | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Sheffield | Sheffield | Sign up here |
1 Jul | 14:00 - 15:00 BST | Hector Hughes, CEO/Co-Founder of Unplugged | Lessons in growing a startup from scratch | Online | Sign up here |
3 Jul | 18:00 - 20:00 BST | A panel discussion with Fiona O’Donoghue, Emily Waddell and Jim Lewis | TMM IRL: Marketing & Community – What Really Matters Now | Hertfordshire | Sign up here |
3 Jul | 18:00 - 20:00 BST | Thomas Reeve, Head of Design at Zyte | TMM IRL: Decoding the Human Touch – Practical Tips for Engaging User Experiences | Northampton | Sign up here |
8 Jul | 15:00 - 16:00 BST | ilā Kamalagharan, Maison Mercury Jones and Bomo Piri, Native Instruments | Designed to resonate: How sonic branding shapes our experiences | Online | Sign up here |
8 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
9 Jul | 18:00 - 20:00 BST | Lyndon Nicholson, CEO and Founder of the Future Group | TMM IRL: The Hollywood Method – crafting blockbuster brand stories that sell | London | Sign up here |
10 Jul | 09:00 - 16:30 BST | Coworking, Cake & Tom Garfield | Cowork Crew: How to sell without selling your soul | Reading | Sign up here |
10 Jul | 18:00 - 20:00 BST | Charli Hunt, Co-Founder at The Lime One | TMM IRL: How to use LinkedIn to generate leads | Winchester | Sign up here |
10 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lancashire (Chorley) | Lancashire | Sign up here |
11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |
15 Jul | 18:00 - 20:00 BST | Jorun Bork, SEO Account Manager at GIMO | TMM IRL: The Evolution of Search and AI’s Impact on SEO | Leeds | Sign up here |
15 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Brighton | Brighton | Sign up here |
16 Jul | 17:30 - 19:30 BST | Hannah Stapley-Parker, Marketing Consultant & Trainer at Well I Never | TMM IRL: How to Practise Curiosity for Better Creative Thinking | Bristol and Bath | Sign up here |
17 Jul | 09:00 - 16:30 BST | Coworking, Cake & Charlotte Sargeant | Cowork Crew: Unlock These Audience Insights to Make Buying a No-Brainer | Northampton | Sign up here |
22 Jul | 18:00 - 20:00 BST | Katie Neal and Lauren Martin, Co-founders at The Piñata Lab | TMM IRL: From chaos to clarity – why strategy matters | Liverpool | Sign up here |
25 Jul | 12:00 - 13:00 BST | Joe Glover Co-Founder at The Marketing Meetup, Harriet Meyer Award-winning journalist and founder of AI for Media, Heather Murray Generative AI expert and top global MarTech influencer | AI on Trial | Online | Sign up here |
28 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |