John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

14 of the Best Marketing Events in the UK in 2027

14 of the Best Marketing Events in the UK in 2027

by | Sep 17, 2026 |

Last updated: 17th September 2026 There are fourteen marketing events in the UK I'd point someone towards in 2027. Seven of them I've been to myself. Four come recommended by people whose judgement I trust. Three are on the list because they're the best answer to my...

How to Prepare for a Webinar or Interview

How to Prepare for a Webinar or Interview

by | Oct 28, 2025 |

Every great conversation looks effortless - but behind every easy chat is a host who’s done their homework. With a fair few under our belt, we’ve learned a lot about how to prepare for a webinar / interview. We’re not saying we’ve got it totally nailed (we’ve had our...

The State of Marketers Report 2025

by | Aug 17, 2025 |

How Are Marketers Doing? The State of Marketing Professionals in 2025 Behind marketing is marketers. That much is obvious.  But in trying to understand the effectiveness of our profession, the research we most regularly see turns to the tools of our trade, rather...

I love to swim

I love to swim

by | Jun 27, 2025 |

By El, our Events superhuman... and wild sea-swimming profesh. I, LOVE, to swim. Over the past few years, it's become a central part of my life - a draw, an aspiration, a glimmer, a necessity. Countless surveys have shown that stress and overwhelm are becoming all too...

What are the top podcasts for marketers?

What are the top podcasts for marketers?

by | Jun 20, 2025 |

Rather than just sharing our own top marketing podcast picks for what to listen to on the way to the gym, the sea, a mountain bike trail, or, let’s be honest, Tesco… we asked you lovely lot. Turns out, you’re a bunch of marketing podcast connoisseurs. So here it is,...

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DateTimeSpeakerNameLocation
30 Sep18:00 - 19:45 BSTEloise Leeson-Smith, Founder & Linguist at Olim | Next-Level CommunicationsTMM IRL: Know What You Stand For — Then Say It!SouthamptonSign up here
30 Sep18:30 - 20:30 CESTCathy White, Founder & CEO of CEW CommunicationsTMM IRL: How to make media work for your marketing departmentBarcelonaSign up here
30 Sep18:30 - 20:30 EDTBen Wise and Darren Chiu, Co-founders at CaptivateTMM IRL: The Art & Science of Persuasion -Turning Behavioural Science Into Real-World ResultsTorontoSign up here
6 Oct14:00 - 15:00 BSTMoniek Krijn, Global Field Marketing Manager at Prismic; Tosin Adelowo, Senior Growth Marketer at Prismic & Joe GloverBuild Your 2027 Website Plan, Live!OnlineSign up here
6 Oct18:00 - 20:00 BSTRyan Percival, Founder at Social with RyanTMM IRL: LinkedIn, with a planMilton KeynesSign up here
8 Oct16:00 - 17:00 BSTGaby Pearl, Brand and Creative Lead & Ross West, Group Creative Lead at Google DeepMind; Flora Guillon, Director of Creative Technology at Peloton;; and Valentin von Vacano, Manager Global Marketing OE at Mann & HummelThere’s no “almost on-brand” – Three leading brands on scaling AI without losing consistencyOnlineSign up here
8 Oct16:00 - 17:00 BSTWistia legends Elise Beck, Senior Director of Product Marketing, and Sophia Barron, Product Marketing ManagerTurn Video + Webinars into RevenueOnlineSign up here
13 Oct18:00 - 20:00 BSTLaura Chamberlain, Professor of Marketing at the University of WarwickTMM IRL: The Messy Sparks of Marketing – the three human skills that are your glimmers of hopeLeamington SpaSign up here
14 Oct16:00 - 17:00 BSTImaad Ahmed, Thought Leadership Director, LIONS Advisory & WARC, with Julia Arenson, Director, IHAR In-house Agency Review; Oana Leonte, Founder & Brand Architect, unmtchd; and Digge Zetterberg, CMO FrontifyFrom chaos to control: building brands for the age of AIOnlineSign up here
14 Oct18:00 - 20:00 BSTSilke Anderson, Founder at Cloud7 Marketing & AI Literacy TrainerTMM IRL: Why Critical Thinking Is Still Our Superpower (in the Age of AI)HitchinSign up here
15 Oct18:00 - 20:00 BSTRobin Williams, Digital Consultant - Strategy, Delivery & GrowthTMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I LearnedSheffieldSign up here
20 Oct18:00 - 20:30 EDTBen Moore, Managing Director at BeReal; Ramin Beheshti, CEO and Co-founder at Caliber; and Caroline Turnbull Doran, Principle Consultant at PA ConsultingThe Marketing Meetup x BeReal: New York. How We Connect Now – AI, Socials, and BrandNew YorkSign up here
21 Oct18:00 - 20:00 BSTTom Hazelden, Head of Brand, Planning and Content at easyJet and Daniel Mark Carr (DMC), Public Speaking Coach at The Keynote ClubTMM IRL: Unlocking Your VoiceReadingSign up here
27 Oct14:00 - 15:00 GMTChris Lock and Alex O'Rourke, Co-Founders at LockSmithMarketing fundamentals for when the budget is tiny and every case study you’ve read had millionsOnlineSign up here
27 Oct18:00 - 20:00 GMTDom Dwight, former Marketing Director at Yorkshire TeaTMM IRL: Top of the Pots – how a Yorkshire challenger brand toppled the tea titansLeedsSign up here
29 Oct18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: WinchesterWinchesterSign up here
11 Nov18:00 - 20:00 GMTJoe Glover, Co-Founder at The Marketing MeetupTMM IRL: BuckinghamshireBuckinghamshireSign up here
11 Nov18:00 - 20:00 GMTSpeaker to be confirmed! TMM IRL: FleetFleetSign up here
12 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: NottinghamNottinghamSign up here
12 Nov18:00 - 20:00 GMTJon  Torrens, Communication Coach TMM IRL: How to Train Your Fear Dragon – Becoming an Authentic HeroNorthamptonSign up here
12 Nov18:00 - 20:00 GMTNikki Pilkington, SEO Consultant and SEO Content Specialist TMM IRL: the SEO to do list that fits on a post it notePeterboroughSign up here
12 Nov18:00 - 20:00 GMTMarketing Round Table | The Marketing Meetup, St AlbansTMM IRL: Bring Your Marketing Challenge. Leave With A Plan.St AlbansSign up here
17 Nov18:00 - 20:00 GMTAnnie-Mai Hodge, Founder at Girl Power MarketingTMM IRL: 2026 Social Media Updates You Need to KnowNorwichSign up here
17 Nov18:00 - 20:00 GMTDave Harland, Managing Partner and Creative Director at Copy Or DieTMM IRL: How to turn lol-ers into dollarsLiverpoolSign up here
18 Nov17:30 - 20:00 GMTDavid Sloly, Founder at HarveyDavidTMM IRL: Where Does AI Take Marketing Next?Bristol and BathSign up here
18 Nov17:30 - 19:30 GMTDave Harland, Author at The Word Man and Helen Cliff, Co-Founder at SoContentedTMM IRL: ManchesterManchesterSign up here
18 Nov18:00 - 20:30 GMTSpeaker to be confirmed! TMM IRL: AshfordAshfordSign up here
18 Nov18:00 - 20:00 GMTDuarte Garrido, Co-Founder at DOJO AITMM IRL: Stop Launching Campaigns. Start Running Loops.BrightonSign up here
19 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: LincolnLincolnSign up here
20 Nov16:00 - 17:00 GMTWistia with Jay Acunzo, video-first marketing advisor, author, & keynote speakerVideo-First Frameworks: Get Organized, Stay Creative, and De-risk Your Video MarketingOnlineSign up here
25 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: PortsmouthPortsmouthSign up here
25 Nov18:00 - 20:00 GMTSpeakers from our wonderful community, lightning talk style! TMM IRL: Lightning talks from folks in the TMM community 😊LancashireSign up here