John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

Is brand awareness overrated? What matters most?

Is brand awareness overrated? What matters most?

Is brand awareness it overrated? Or, more importantly, is it the wrong goal to chase in isolation? Let’s dig into what really matters when it comes to growing a brand. The Case for Brand Awareness Brand awareness has long been considered a cornerstone of marketing...

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DateTimeSpeakerNameLocation
13 Jun10:00 - 16:00 BST13 amazing speakers and the chance to network with the TMM communityMerged Futures, the annual tech innovation showcaseNorthamptonSign up here
17 Jun14:00 - 15:00 BSTMel Barfield & Ben McKinney, indie business club podcast & Copy Or Die and Michelle L P Boland MBA FCIM, Pink Umbrella MarketingHow to grow a marketing freelancer / consultancy business in 2025OnlineSign up here
18 Jun09:00 - 10:30 BSTfeaturing speakers from Perplexity, HubSpot, TMM, fieldfisher and ZoomZoom events summit. Where technology meets connection: elevating the future of eventsOnlineSign up here
18 Jun18:00 - 20:00 BSTJessica Pilkington, Founder and Director at Pilkington Communications; and Tom Sangers, Founder at Metric HubTMM IRL: Make Headlines Happen – Pitch Perfect PR; and Search, Stories & StrategyExeterSign up here
19 Jun12:00 - 13:00 BSTthe TKC community ... and you! The Keynote ClubOnlineSign up here
19 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote Club; and Richard Plackett, Senior First Officer, Virgin Atlantic AirwaysTMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight DeckNottinghamSign up here
19 Jun18:00 - 20:00 BST Sophie May, Senior Social Media and Influencer Manager at krow groupTMM IRL: Why UGC is the new influencer – the native video solution for brandsNorwichSign up here
24 Jun09:30 - 10:30 BSTRachael Higgins, Founder at Because of MarketingHow to grow a social media followingOnlineSign up here
25 Jun18:00 - 20:00 BSTLottie Namakando, Director of Behavioural Science and Innovation at Reflect DigitalTMM IRL: Using your Competitors to Supercharge your SearchReadingSign up here
25 Jun18:30 - 20:00 BSTPanel discussion with Úna Herlihy, Founder & CEO at The Indie List; Sinéad D’Arcy, Founder at Future Roots; Andrew Murray, Executive Director at FEED by TBWA; moderated by Diana Byrne, Founder & CMO at Clarity TMM IRL: Stand Out & Succeed. Insider Secrets to Marketing Your Most Important Brand – YOUDublinSign up here
26 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: SheffieldSheffieldSign up here
1 Jul14:00 - 15:00 BSTHector Hughes, CEO/Co-Founder of UnpluggedLessons in growing a startup from scratchOnlineSign up here
1 Jul18:00 - 20:00 BSTSpeaker: to be confirmed!TMM IRL: SouthamptonSouthamptonSign up here
3 Jul18:00 - 20:00 BSTA panel discussion with Fiona O’Donoghue, Emily Waddell and Jim LewisTMM IRL: Marketing & Community – What Really Matters NowHertfordshireSign up here
3 Jul18:00 - 20:00 BST Thomas Reeve, Head of Design at ZyteTMM IRL: Decoding the Human Touch – Practical Tips for Engaging User ExperiencesNorthamptonSign up here
7 Jul17:30 - 20:30 BSTKladi Vergine, Sr Creative Cloud Evangelist at AdobeAdobe Create NowBristol and BathSign up here
8 Jul15:00 - 16:00 BSTilā Kamalagharan, Maison Mercury Jones and Bomo Piri, Native InstrumentsDesigned to resonate: How sonic branding shapes our experiencesOnlineSign up here
8 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: NewcastleNewcastleSign up here
8 Jul18:00 - 20:00 BSTJames Sandbrook, Co-Founder of The Marketing MeetupTMM IRL: ManchesterManchesterSign up here
8 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: CambridgeCambridgeSign up here
8 Jul18:00 - 21:00 BSTA panel of lovely people including Lucy Street, Adobe Express Evangelist & Community AdvocateAdobe Content CirclesBristol and BathSign up here
9 Jul18:00 - 20:00 BSTLyndon Nicholson, CEO and Founder of the Future GroupTMM IRL: The Hollywood Method – crafting blockbuster brand stories that sellLondonSign up here
10 Jul09:00 - 16:30 BSTCoworking, Cake & Tom GarfieldCowork Crew: How to sell without selling your soulReadingSign up here
10 Jul18:00 - 20:00 BSTCharli Hunt, Co-Founder at The Lime OneTMM IRL: How to use LinkedIn to generate leadsWinchesterSign up here
10 Jul18:00 - 20:00 BSTSpeaker to be confirmed! TMM IRL: Lancashire (Chorley)LancashireSign up here
11 Jul09:00 - 16:30 BSTCoworking, Cake & Emily JonesCowork Crew: 6 steps to website successCambridgeSign up here
14 Jul09:00 - 16:30 BSTCoworking, Cake & Steve FollandCowork Crew: Being Freelance – The Best Advice I’ve Stolen from 10 years of PodcastsLondonSign up here
15 Jul18:00 - 20:00 BSTJorun Bork, SEO Account Manager at GIMOTMM IRL: The Evolution of Search and AI’s Impact on SEOLeedsSign up here
15 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: BrightonBrightonSign up here
16 Jul17:30 - 19:30 BSTHannah Stapley-Parker, Marketing Consultant & Trainer at Well I NeverTMM IRL: How to Practise Curiosity for Better Creative ThinkingBristol and BathSign up here
16 Jul18:00 - 20:00 BSTDavid Patrykowski, Director at Backona AnalyticsTMM IRL: Stop wrestling with spreadsheets, and start having conversations with your dataMilton KeynesSign up here
17 Jul09:00 - 16:30 BSTCoworking, Cake & Charlotte SargeantCowork Crew: Unlock These Audience Insights to Make Buying a No-BrainerNorthamptonSign up here
17 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: BirminghamBirminghamSign up here
22 Jul18:00 - 20:00 BSTKatie Neal and Lauren Martin, Co-founders at The Piñata LabTMM IRL: From chaos to clarity – why strategy mattersLiverpoolSign up here
25 Jul12:00 - 13:00 BSTJoe Glover Co-Founder at The Marketing Meetup, Harriet Meyer Award-winning journalist and founder of AI for Media, Heather Murray Generative AI expert and top global MarTech influencerAI on TrialOnlineSign up here
28 Jul18:00 - 20:30 BSTSpeaker to be confirmed!TMM IRL: AshfordAshfordSign up here
2 Sep18:00 - 20:00 BSTRae Dixon, Senior Brand Manager at GattacaTMM IRL: PortsmouthPortsmouthSign up here
19 Mar09:00 - 17:00 GMTlots of wonderful speakers from the TMM community 💜The Marketing Meetup Conference 2026LondonSign up here