John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
![[Template] How to create great plain text email marketing campaigns](https://mk0themarketingb1cpr.kinstacdn.com/wp-content/uploads/2021/03/email-image-400x250.png)
[Template] How to create great plain text email marketing campaigns
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
A template for approaching event organisers for speaking opportunities
Below is a template that might be useful for you on how to approach event organisers.
Don’t be brave, be right: The value of creativity in marketing
As marketers, the word ‘brave’ has entered our vocabulary when it comes to our work. But is this warranted? Is there a better way to speak about how we take risks in our roles?
What goes into creating a market-leading podcast?
What are the processes and mindsets you need to set up a market leading podcast? Eve Young and Theo Watt, co-hosts of Social Minds, share with us in this brilliant session.
What does it take to build a successful career in marketing? With Martin George, Waitrose
In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.
How to build amazing email campaigns with David Hieatt
In this session, we unpack how David has built his success off the back of his email list.
Hacking social media algorithms using psychology
It is hard for brands to be seen by their audiences. In this talk, Katy shares the latest in Social Media Psychology that will help you to really hack the algorithm.
How to use market research to build great campaigns
In this talk, Annabel Venner shares how to use market research to create marketing campaigns that make sense and drive results.
How to fix the marketing and sales funnel
There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.
In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
How to get press coverage and build links
How do you get press and build links? Enter Carrie Rose of Rise at Seven. In this talk, she unpacks her process.
| Date | Time | Speaker | Name | Get yo' space |
|---|---|---|---|---|
| 13/04/2021 | 08:30 | Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr | We’re building a household name. This is how. | Sign up here |
| 20/04/2021 | 08:30 | Emma Honeybone, Head of Relationship Marketing at Engine Group | What does relationship marketing really mean, and how can it impact your business? | Sign up here |
| 27/04/2021 | 08:30 | Asia Orangio, Founder of DemandMaven | How to acquire your first 100 customers | Sign up here |
| 04/05/2021 | 14:30 | Sherice Harris & Nathan Anibaba, Head of Brand for Speedo EMEA & Founder of Agency DealMasters | How to build great agency relationships | Sign up here |
| 11/05/2021 | 08:30 | Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research | How to find purpose for you and your brand | Sign up here |
| 18/05/2021 | 08:30 | Anu Adegbola, CMO of Brainlabs | How to PPC like a pro | Sign up here |
| 25/05/2021 | 08:30 | Jeremy Waite, Communications Designer at IBM | How to tell stories with impact | Sign up here |
| 01/06/2021 | 08:30 | Adele Revella, Founder of Buyer Persona Institute | How to build great customer personas | Sign up here |
