John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
How to get press coverage and build links
How do you get press and build links? Enter Carrie Rose of Rise at Seven. In this talk, she unpacks her process.
How mental health affected the growth of my business
James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.
Four ways to blog like a thought leader
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0! Another reason to focus on you right now.
Although we’ve been here before, it doesn’t make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
How to build a community from scratch – Joe Glover, Founder of The Marketing Meetup
Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?
What’s the ******* point? – Sherilyn Shackell, The Marketing Academy
How do you find meaning in your life? What’s the point in all of this?
Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
How to implement video content in to your marketing mix – Gary Gumbleton, Founder of Capital Content
What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix?
How I grew my newsletter to 38,000 people in a year (and how you can do it too) – Harry Dry, Founder of Marketing Examples
May 2019. Harry wrote his first marketing article.
A year and a half later his email list hit 38k.
No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.
How to build an amazing personal brand – Ash Jones & Claudia Cardinali, Great Influence
A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in.
| Date | Time | Speaker | Name | Get yo' space |
|---|---|---|---|---|
| 26/01/2021 | 08.30 - 09.30 | Carrie Rose, CEO of Rise at Seven | How to get press coverage and build links | Sign up here |
| 02/02/2021 | 08.30 - 09.30 | Bryony Thomas, Watertight Marketing | There is a hole in your bucket: fixing the sales funnel | Sign up here |
| 09/02/2021 | 08.30 - 09.30 | Annabel Venner, Former CMO of Hiscox | How to use research to build great campaigns | Sign up here |
| 16/02/2021 | 08.30 - 09.30 | Mike Blake-Crawford, Strategy Director at Social Chain | Stories are the future, not a feature | Sign up here |
| 23/02/2021 | 14.30 - 15.30 | David Hieatt, Founder of Hiut Denim | How to create incredible email campaigns | Sign up here |
| 02/03/2021 | 08.30 - 09.30 | Martin George, Customer Director at Waitrose | The things I have learned over years of marketing | Sign up here |
| 09/03/2021 | 08.30 - 09.30 | Eve Young & Theo Watt from Social Chain | Lessons learned from creating an industry-leading podcast | Sign up here |
| 16/03/2021 | 08.30 - 09.30 | Giles Edwards & Ryan Wallman | Delusions of Brandeur | Sign up here |
| 23/03/2021 | 08.30 - 09.30 | Marisa Thomas, Head of Brand at Bloom & Wild | How to incorporate thoughtful marketing into your mix | Sign up here |
| 30/03/2021 | 08.30 - 09.30 | Dave Harland, Copywriter | How to write stories for social media | Sign up here |
| 06/04/2021 | 08.30 - 09.30 | Tim Soulo, CMO at Ahrefs | How we took the Ahrefs blog from 30,000 to 1,500,000+ visits per month | Sign up here |
| 13/04/2021 | 08.30 - 09.30 | Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr | We’re building a household name. This is how. | Sign up here |
| 20/04/2021 | 08.30 - 09.30 | Emma Honeybone, Head of Relationship Marketing at Engine Group | What does relationship marketing really mean, and how can it impact your business? | Sign up here |
| 27/04/2021 | 08.30 - 09.30 | Asia Orangio, Founder of DemandMaven | How to acquire your first 100 customers | Sign up here |
| 04/05/2021 | 14.30 - 15.30 | Sherice Harris & Nathan Anibaba. Head of Brand for Speedo EMEA & Founder of Agency DealMasters | How to build great agency relationships | Sign up here |
| 11/05/2021 | 08.30 - 09.30 | Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research | How to find purpose for you and your brand | Sign up here |
| 18/05/2021 | 08.30 - 09.30 | Anu Adegbola, CMO of Brainlabs | How to PPC | Sign up here |
| 25/05/2021 | 08.30 - 09.30 | Jeremy Waite, Communications Designer at IBM | How to tell stories with impact | Sign up here |
| 01/06/2021 | 08.30 - 09.30 | Adele Revella, Founder of Buyer Persona Institute | How to build customer personas that actually work | Sign up here |
