John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
How to Write a Good Marketing CV – CV Examples
Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...
Six of The Best Marketing Events in the UK – 2023
If you're in the marketing industry in the UK, then you know that there are always events going on. And with so many events happening, it can be tough to keep track of them all, never mind know which are 'good'. That's why we've put together a list of 6 can't-miss...
Twenty-three bits of the best bits of martech marketers should know about
I’m always curious to see how other people do what they do, including but not limited to the technology they use to make their day-to-day happen. With that thought in mind, here are the 23 pieces of technology we use to bring TMM events to you. Hopefully, there are a...
Ten a-ha moments from our webinars which turned my little marketing world upside down
I've sat in on over 100 hours of webinars over the past couple of years with (genuinely) some of the world's best minds and practitioners. Quite often, I'm treated to an 'A-HA!' moment. No. I'm not speaking Alan Partridge or 80s pop. I'm speaking the moments that made...
The Best Marketing Resources and Talks (…in the world?) 😀
We've amassed well over 100 hours of talks with The Marketing Meetup over the past few years from (genuinely) some of the greatest marketers in the world. It's a whole lot of content. So, if I was starting fresh, here is how I would use them. If I was hoping to...
How to build a community – Work experience at Electric House
https://www.youtube.com/embed/dokq03zoxVk From time to time, James and I become the work experience kids at companies we think are doing interesting things. We spend the day, learning what their team do, and report back to you with some things we hope you can...
Should I include salaries in my job description?
We surveyed 750 people who had recently searched for a job, and these were the results.
Mark Ritson’s Mini MBA in Brand Management: The Comprehensive Review
Mark Ritson’s Mini MBA is only growing more influential with devoted marketers repeating the lessons they’ve shared in boardrooms and on Linkedin alike.
So, is the Mini MBA in Brand Management any good?
How to use a Camera/DSLR as a webcam: How our webinar video is set up
Last week on Linkedin I posted about the 'learning how to set up a webcam up professionally' journey for The Marketing Meetup Webinars. Over the weekend I received a series of questions from folks who are on a similar journey of upgrading their webinar set-up. Rather...
Work experience at Hiut Denim part three: Crafting beautiful emails
How do Hiut Denim smash their email campaigns? Here’s the low down.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 06/12/2022 | 14:00 - 15:00 GMT | Jo Bird, Senior Creative at Gymshark | Why Creativity Matters: What you’re missing if creativity isn’t part of your business – Jo Bird | Virtual | Sign up here |
| 06/12/2022 | 18:00 - 20:00 GMT | Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research | TMM IRL: How to be the change – five traits marketers need to make change happen | Edinburgh | Sign up here |
| 08/12/2022 | 18:00 - 20:00 EST | Kris Tait, US Managing Director at Croud | TMM IRL: The new rules of media | New York | Sign up here |
| 13/12/2022 | 14:00 - 15:00 GMT | Dan Knowlton, Co-Founder & CMO at Knowlton | Tik Tok for ‘normal’ companies: what I’ve learned – Dan Knowlton | Virtual | Sign up here |
| 19/01/2023 | 18:00 - 20:00 GMT | Kate Duggan, CMO at Redgate Software | TMM IRL: Cambridge | Cambridge | Sign up here |