John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
|Date||Time||Speaker||Name||Location||Get yo' space|
|03/10/2023||18:00 - 20:00 BST||Louisa Dunbar, Founder of OrangeGrove, the Neuro UX Research Agency||TMM IRL: All websites are wrong. This is why!||Reading||Sign up here|
|03/10/2023||18:00 - 20:00 BST||Lily Kn, Senior Art Director at Bumble||TMM IRL: Empowering and scaling creativity with generative AI||Ipswich||Sign up here|
|05/10/2023||18:00 - 21:00 BST||Professor Mark Ritson, Founder of the Marketing Week Mini MBA||External event with The Marketing Academy Foundation: Questions in Marketing with Professor Mark Ritson||London||Sign up here|
|10/10/2023||09:30 - 10:30 BST||Gareth Turner, Founder of Big Black Door||6 practical tips to help you write better briefs so you don’t waste time and money||Virtual||Sign up here|
|12/10/2023||09:00 - 13:00 BST||Keynotes from Máiréad Connolly, Pinterest and Claire McElligott, Google||External event: The CMO’s Guide to Peak Performance||Bristol and Bath||Sign up here|
|12/10/2023||18:00 - 20:00 BST||Katie Hart, Owner and Founder of Katie Hart Ltd||TMM IRL: Emotional intelligence – why you must communicate to your audiences at the new, neuro level||Cambridge||Sign up here|
|12/10/2023||18:00 - 20:00 BST||Adam Jennings, Brand Strategist at Contour, and Simon Mercer & Denise Austin, Co-founders at Pearldrop Video Production||TMM IRL: Let me tell you a story||Hertfordshire||Sign up here|
|17/10/2023||14:00 - 15:00 BST||Billy Jones, VP Marketing at Hootsuite||How to effectively use AI to save you time||Virtual||Sign up here|
|18/10/2023||18:00 - 20:00 BST||Joe Glover, Co-Founder of The Marketing Meetup||TMM IRL: with Joe Glover||London||Sign up here|
|24/10/2023||09:30 - 10:30 BST||Jo Royce, TMM Board Advisor & complete legend||Goal setting that actually works (aka for people who hate goal setting)||Virtual||Sign up here|
|25/10/2023||17:30 - 19:30 BST||Dr Ed Barter, Co-Founder of Herdify||TMM IRL: Why communities are so much more than social media, referrals, and gifting||Bristol and Bath||Sign up here|
|31/10/2023||14:00 - 15:00 GMT||Ross Simmonds, CEO at Foundation||How to get off the content creation treadmill, and into repurposing what you already have||Virtual||Sign up here|
|02/11/2023||18:00 - 20:00 GMT||Baz Richardson, Founder and Creative Director, Bravo Creative||TMM IRL: B2B creativity – how to avoid putting your prospects into a content coma||Northampton||Sign up here|
|02/11/2023||18:00 - 20:00 GMT||Bronwen Foster-Butler, Chief Marketing Officer at Finisterre||TMM IRL: with Bronwen Foster-Butler, Finisterre||Falmouth||Sign up here|
|07/11/2023||14:00 - 15:00 GMT||Dave Harland, Eddie Shleyner and Vikki Ross, copywriters extraordinaire||Copywriting: it’s more important than you think||Virtual||Sign up here|
|09/11/2023||18:00 - 20:00 GMT||Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research||TMM IRL: with Laura McLachlan||Edinburgh||Sign up here|
|14/11/2023||09:30 - 10:30 GMT||Helen Edwards, Director at Passionbrand||How to get wider business buy in to your marketing efforts so you can get things done||Virtual||Sign up here|
|14/11/2023||18:00 - 20:00 GMT||Kerry Curtis, Brand Development Director for Total Fitness||TMM IRL: From Goth to the Boardroom – how being an outsider helped the journey||Manchester||Sign up here|
|15/11/2023||17:30 - 19:30 GMT||Bob Mytton, Partner and Creative Director at Mytton Williams and Adam Millbank, Founder at Jones Millbank||TMM IRL: The value of creativity, and Top secret briefs and how red tape increases creativity||Bristol and Bath||Sign up here|
|16/11/2023||18:00 - 20:00 GMT||Speaker to be confirmed!||TMM IRL: Birmingham||Birmingham||Sign up here|
|21/11/2023||09:30 - 10:30 GMT||Crystal Eisinger, Country Operations Manager, Northern Europe at Google||The High Low: from the Google machine to the coffee shop dream (and back again)||Virtual||Sign up here|
|21/11/2023||18:00 - 20:00 GMT||Ryan Mulhern, Founder of First Frame||TMM IRL: Your DIY Video Marketing Toolkit||Leeds||Sign up here|
|22/11/2023||18:00 - 20:00 GMT||Speaker to be confirmed!||TMM IRL: London||London||Sign up here|
|23/11/2023||18:00 - 20:00 GMT||Speaker to be confirmed!||TMM IRL: Nottingham||Nottingham||Sign up here|
|28/11/2023||14:00 - 15:00 GMT||Purna Virji, Principle Consultant at Linkedin & Author of High-Impact Content Marketing||How to create high impact content when your resources are stretched||Virtual||Sign up here|
|05/12/2023||09:30 - 10:30 GMT||Wendy Melville, Fractional B2B Marketing Director||Finding Your Marketing Focus: A Guide to Strategic Direction||Virtual||Sign up here|
|12/12/2023||14:00 - 15:00 GMT||Dana DiGregorio, Global Managing Director at MESH Experience||Insight & Intuition: A guide to Market Research for beginners, intermediate and advanced marketers||Virtual||Sign up here|
|19/12/2023||09:30 - 10:30 GMT||Mark Smith, Director of SmilingCFO||How to build a marketing budget that gives clarity and gets buy in||Virtual||Sign up here|