John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.


John Espirian’s talks with The Marketing Meetup:

Ten recommended SEO tools from the pros

We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...

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03/10/2023 18:00 - 20:00 BST Louisa Dunbar, Founder of OrangeGrove, the Neuro UX Research Agency TMM IRL: All websites are wrong. This is why! Reading Sign up here
03/10/2023 18:00 - 20:00 BST Lily Kn, Senior Art Director at Bumble TMM IRL: Empowering and scaling creativity with generative AI Ipswich Sign up here
05/10/2023 18:00 - 21:00 BST Professor Mark Ritson, Founder of the Marketing Week Mini MBA External event with The Marketing Academy Foundation: Questions in Marketing with Professor Mark Ritson London Sign up here
10/10/2023 09:30 - 10:30 BST Gareth Turner, Founder of Big Black Door 6 practical tips to help you write better briefs so you don’t waste time and money Virtual Sign up here
12/10/2023 09:00 - 13:00 BST Keynotes from Máiréad Connolly, Pinterest and Claire McElligott, Google External event: The CMO’s Guide to Peak Performance Bristol and Bath Sign up here
12/10/2023 18:00 - 20:00 BST Katie Hart, Owner and Founder of Katie Hart Ltd TMM IRL: Emotional intelligence – why you must communicate to your audiences at the new, neuro level Cambridge Sign up here
12/10/2023 18:00 - 20:00 BST Adam Jennings, Brand Strategist at Contour, and Simon Mercer & Denise Austin, Co-founders at Pearldrop Video Production TMM IRL: Let me tell you a story Hertfordshire Sign up here
17/10/2023 14:00 - 15:00 BST Billy Jones, VP Marketing at Hootsuite How to effectively use AI to save you time Virtual Sign up here
18/10/2023 18:00 - 20:00 BST Joe Glover, Co-Founder of The Marketing Meetup TMM IRL: with Joe Glover London Sign up here
24/10/2023 09:30 - 10:30 BST Jo Royce, TMM Board Advisor & complete legend Goal setting that actually works (aka for people who hate goal setting) Virtual Sign up here
25/10/2023 17:30 - 19:30 BST Dr Ed Barter, Co-Founder of Herdify TMM IRL: Why communities are so much more than social media, referrals, and gifting Bristol and Bath Sign up here
31/10/2023 14:00 - 15:00 GMT Ross Simmonds, CEO at Foundation How to get off the content creation treadmill, and into repurposing what you already have Virtual Sign up here
02/11/2023 18:00 - 20:00 GMT Baz Richardson, Founder and Creative Director, Bravo Creative TMM IRL: B2B creativity – how to avoid putting your prospects into a content coma Northampton Sign up here
02/11/2023 18:00 - 20:00 GMT Bronwen Foster-Butler, Chief Marketing Officer at Finisterre TMM IRL: with Bronwen Foster-Butler, Finisterre Falmouth Sign up here
07/11/2023 14:00 - 15:00 GMT Dave Harland, Eddie Shleyner and Vikki Ross, copywriters extraordinaire Copywriting: it’s more important than you think Virtual Sign up here
09/11/2023 18:00 - 20:00 GMT Laura McLachlan, Director of Marketing and Fundraising, Worldwide Cancer Research TMM IRL: with Laura McLachlan Edinburgh Sign up here
14/11/2023 09:30 - 10:30 GMT Helen Edwards, Director at Passionbrand How to get wider business buy in to your marketing efforts so you can get things done Virtual Sign up here
14/11/2023 18:00 - 20:00 GMT Kerry Curtis, Brand Development Director for Total Fitness TMM IRL: From Goth to the Boardroom – how being an outsider helped the journey Manchester Sign up here
15/11/2023 17:30 - 19:30 GMT Bob Mytton, Partner and Creative Director at Mytton Williams and Adam Millbank, Founder at Jones Millbank TMM IRL: The value of creativity, and Top secret briefs and how red tape increases creativity Bristol and Bath Sign up here
16/11/2023 18:00 - 20:00 GMT Speaker to be confirmed! TMM IRL: Birmingham Birmingham Sign up here
21/11/2023 09:30 - 10:30 GMT Crystal Eisinger, Country Operations Manager, Northern Europe at Google The High Low: from the Google machine to the coffee shop dream (and back again) Virtual Sign up here
21/11/2023 18:00 - 20:00 GMT Ryan Mulhern, Founder of First Frame TMM IRL: Your DIY Video Marketing Toolkit Leeds Sign up here
22/11/2023 18:00 - 20:00 GMT Speaker to be confirmed! TMM IRL: London London Sign up here
23/11/2023 18:00 - 20:00 GMT Speaker to be confirmed! TMM IRL: Nottingham Nottingham Sign up here
28/11/2023 14:00 - 15:00 GMT Purna Virji, Principle Consultant at Linkedin & Author of High-Impact Content Marketing How to create high impact content when your resources are stretched Virtual Sign up here
05/12/2023 09:30 - 10:30 GMT Wendy Melville, Fractional B2B Marketing Director Finding Your Marketing Focus: A Guide to Strategic Direction Virtual Sign up here
12/12/2023 14:00 - 15:00 GMT Dana DiGregorio, Global Managing Director at MESH Experience Insight & Intuition: A guide to Market Research for beginners, intermediate and advanced marketers Virtual Sign up here
19/12/2023 09:30 - 10:30 GMT Mark Smith, Director of SmilingCFO How to build a marketing budget that gives clarity and gets buy in Virtual Sign up here