John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Getting the most from Linkedin: Your questions answered
So, how do you make the most from Linkedin? This blog post answers the communities questions 🙂
How to use Linkedin: How to post on Linkedin
Linkedin has been good to The Marketing Meetup with much growth of our driven through the platform. Here are the things I’ve learned.
The things I wish I had known about marketing and business eight years ago
The things I wish I had known about marketing and business from day one by Joe Glover, Founder of The Marketing Meetup
9 best marketing blogs in 2021
It was fascinating doing some interviews with the community the other day. One of their biggest problems wasn’t finding good information – it was prioritising which good information source to pick that day! Here’s nine (plus a bonus!) I read on the regs, that I hope will be useful for you too.
What is it going to feel like working from the office again?
It’s May 17th. The latest round of lockdown restrictions has eased. We’re asking ourselves ‘are we ready for office life again?’
What marketers should and shouldn’t include in CVs in 2021
At Pitch, we see hundreds of applications and roles every month. So we thought we would share some of the ‘behind the scenes’ data you might not have privy to otherwise.
The best webinars for marketers
There are plenty of great marketing talks out there, but I genuinely believe these to be amongst the best webinars for marketers on the web.
How did the Mona Lisa become and stay so famous? A marketing perspective.
A look back in time to investigate ‘how did the Mona Lisa become and stay so famous?’. I’ll be doing this from a storytelling, PR, and tactics perspective.
How to start conversations with potential clients on your website
In this blog post, we’ll share how you can use conversational marketing tactics to start real-time conversations with your website visitors, convert them into potential clients and accelerate your sales. Whether you’re in B2C or B2B, this one is for you!
20 books I really enjoyed (marketing and non-marketing) – Joe Glover
I thought I’d share 20 marketing and non-marketing books I think you’ll enjoy. Hopefully something on the list takes your fancy. And, if it doesn’t please don’t judge me too much…
| Date | Time | Speaker | Name | Get yo' space |
|---|---|---|---|---|
| 07/09/2021 | 08:30 | Matt McKie, Global Head of Marketing at The Olympic Games | From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie | Sign up here |
| 14/09/2021 | 14:00 | Mary Owusu, CEO of Gurubound | Why your website visitors are not converting | Sign up here |
| 21/09/2021 | 08:30 | Sophie Cross, Editor of Freelancer Magazine | From Marketing Manager to Magazine Editor: How I launched my own successful magazine | Sign up here |
| 28/09/2021 | 14:00 | Purna Virji, Senior Content Solutions Consultant at Linkedin | Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content Marketing Strategy | Sign up here |
| 05/10/2021 | 08:30 | Chris Arning, Creative Semiotics | Semiotics: What It Is & Why it Matters for Marketers | Sign up here |