John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Six of The Best Marketing Events in the UK – 2025
Navigating the multitude of events can be overwhelming for UK-based marketing professionals seeking valuable industry insights. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
How to get ghosted less – Stephen Kenwright
It happens during a boom. It happens twice as often during a bust (and it hurts more). When we get ghosted, we feel like the victim. We blame the client. But, often, we can do something about it. You’ve spent hours creating a proposal, only for your prospective client...
What is the future of marketing? Interview with Mark Barry, MD of Hubspot EMEA
https://www.youtube.com/watch?v=_YcIxFhatrM&t=2s A few years ago we added webinars to the way we help folks learn about marketing things - and it's been just wonderful.That showed us a lesson in trying to do new things in service of the wider goal of helping...
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Date | Time | Speaker | Name | Location | Get yo' space |
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13 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Anaïs Comot | Cowork Crew: Get clarity on your 2025 business goals | London | Sign up here |
14 Jan | 17:30 - 19:30 GMT | Richard Godfrey, CEO of Rocketmakers | TMM IRL: Is this the future of Market Research? | Bristol and Bath | Sign up here |
14 Jan | 18:00 - 20:00 GMT | Alex Thompson, Founder at ACT Copywriting Ltd | TMM IRL: 10 things I hate about email marketing (from an email agency founder) | Newcastle | Sign up here |
14 Jan | 18:00 - 20:00 GMT | Sanjay Aggarwal, Founder & Chief Spice Officer at Spice Kitchen | TMM IRL: The Spice Kitchen story – from Alti market to Selfridges and back again! | Manchester | Sign up here |
14 Jan | 18:00 - 20:00 GMT | Justin Sanders, Audio Producer | TMM IRL: Generation Sound – How to influence behaviours | Southampton | Sign up here |
16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Silvia Coletto | Cowork Crew: Paid ads for micro businesses – is it worth the time and money? | Northampton | Sign up here |
16 Jan | 12:00 - 13:00 GMT | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
16 Jan | 18:00 - 20:00 GMT | Jessica Pilkington, Director of Pilkington Communications | TMM IRL: Get the media coverage your story deserves | Northampton | Sign up here |
20 Jan | 18:00 - 20:00 GMT | Ian Covey, Founder at crowww&co. | TMM IRL: Launching a branded community fundraising event | Ashford | Sign up here |
21 Jan | 14:00 - 15:00 GMT | Emma Harris, Chief at GLOW London | Slow the f*** down | Online | Sign up here |
21 Jan | 18:00 - 20:00 GMT | Kirstie Smith, Founder of Social Circle | TMM IRL: Brand Partnerships – Two’s Company, Three’s a Campaign | Birmingham | Sign up here |
21 Jan | 18:00 - 20:00 GMT | Gina Buckle, Founder of Hoot Copy | TMM IRL: Get Over Your Fear of Fun, and Find Your Cringe-Proof Brand Voice | Leeds | Sign up here |
21 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
22 Jan | 18:00 - 20:00 GMT | Louis Grenier, Founder at Stand The F*ck Out | TMM IRL: Dublin. With Louis Grenier | Dublin | Sign up here |
24 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jodie Newman | Cowork Crew: How to make creativity your superpower | London | Sign up here |
28 Jan | 09:00 - 12:00 GMT | An Impression event, with a Keynote from Sam Nobes, Brand and Marketing Director at Queensmith | Supercharge organic growth: build brand relevancy and reach | London | Sign up here |
28 Jan | 14:00 - 15:00 GMT | Rita Cidre, Head of Academy at Semrush | Diary of a burnout survivor: managing overwhelm in marketing | Online | Sign up here |
28 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
29 Jan | 18:00 - 20:00 GMT | Kalkidan Legesse, Co-Founder at OWNI, and Katherine Dyer, Founder at The Pocket Strategist | TMM IRL: Stop Winging It – practical steps to work strategically, no matter your role | Exeter | Sign up here |
29 Jan | 18:00 - 20:00 GMT | Gary Gumbleton, Freelance Creative Director | TMM IRL: How to Build a Social First Video Strategy | Reading | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Sophie Banks and Angie Cronin, Co-Founders at Loudbird PR and Communications | TMM IRL: How the digital age has changed the game for PR – and how marketers can take advantage | Hertfordshire | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Alexis Eyre, Co-Founder of the Sustainable Marketing Compass | TMM IRL: Sustainable marketing | Oxford | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Felicity Ashley, motivational speaker & workshop leader | TMM IRL: From Marketer to Mariner – rowing through storms to achieve your goals | Winchester | Sign up here |
30 Jan | 18:00 - 20:00 GMT | Olivia McCaughran, Assistant Marketing Manager at Lancashire Business View; Chris Davis, Head of Lead Gen at StopPress; and Aidan Oldroyd, Founder at Proper | TMM IRL: Talking ’bout lead generation | Lancashire | Sign up here |
4 Feb | 09:30 - 11:30 GMT | Kirsty Hulse, Founder at ROAR! Training | How to stop overthinking and (finally) start taking action: the workshop | Online | Sign up here |
5 Feb | 18:00 - 20:00 GMT | Gemma Proctor, Partner and Julia Christian-Edwards, Principal Consultant, at PA Consulting | TMM IRL: AI Adoption – from planning to action | London | Sign up here |
5 Feb | 18:00 - 20:00 GMT | Jo Aaron Lilford, Founder of Run Jump Fly | TMM IRL: No, it’s not ‘just marketing’ | Cardiff | Sign up here |
5 Feb | 18:00 - 20:00 GMT | Canberk Beker, Founder at ROASted | TMM IRL: Marketing lessons from growth-hacking tech startups | Wrexham | Sign up here |
7 Feb | 09:00 - 16:30 GMT | Coworking, Cake & Inge Hunter | Cowork Crew: The 4 types of content your data is telling you to make | Cambridge | Sign up here |
12 Feb | 18:00 - 20:00 GMT | Chris Lock & Alex O'Rourke, Co-Founders of LockSmith | TMM IRL: Inspiration isn’t enough – why insight is critical | Milton Keynes | Sign up here |
12 Feb | 18:00 - 20:00 GMT | Jonjo Rowlands, Growth Director at Reflect Digital | TMM IRL: How Anyone Can Build Time Saving Tools with ChatGPT | Portsmouth | Sign up here |
13 Feb | 18:00 - 20:00 GMT | James Marriott, Founder and Podcast Strategist at Sound Media | TMM IRL: Podcasting in 2025 – engage your prospects with conversational content | Sheffield | Sign up here |
25 Feb | 18:00 - 20:00 GMT | Sanjay Aggarwal, Chief Spice Officer at Spice Kitchen | TMM IRL: Spice Kitchen – From Market Trader to Selfridges and Back Again | Liverpool | Sign up here |
20 Mar | 09:00 - 17:00 GMT | some of the community’s favourite TMM speakers of all time 🙂 | The Marketing Meetup Conference: The Global Gathering | London | Sign up here |