John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

How to fix the marketing and sales funnel

How to fix the marketing and sales funnel

There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.

In this half-hour session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

DateTimeSpeakerName
13/04/2021 08:30 Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr We’re building a household name. This is how. Sign up here
20/04/2021 08:30 Emma Honeybone, Head of Relationship Marketing at Engine Group What does relationship marketing really mean, and how can it impact your business? Sign up here
27/04/2021 08:30 Asia Orangio, Founder of DemandMaven How to acquire your first 100 customers Sign up here
04/05/2021 14:30 Sherice Harris & Nathan Anibaba, Head of Brand for Speedo EMEA & Founder of Agency DealMasters How to build great agency relationships Sign up here
11/05/2021 08:30 Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research How to find purpose for you and your brand Sign up here
18/05/2021 08:30 Anu Adegbola, CMO of Brainlabs How to PPC like a pro Sign up here
25/05/2021 08:30 Jeremy Waite, Communications Designer at IBM How to tell stories with impact Sign up here
01/06/2021 08:30 Adele Revella, Founder of Buyer Persona Institute How to build great customer personas Sign up here

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