Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers, the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, weโve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louisโ consistent focus on finding not just โthings that workโ but โthings that work consistently for a long timeโ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community ๐ | The Marketing Meetup Conference 2026 | London | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Emily Mellor and Paul Taylor, Co-founders at DUO | TMM IRL: The value of collaboration in the branding process | Leeds | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Sarah Robb, Founder of Brand Strategy Academy | TMM IRL: Stripping the โBSโ from Brand Strategy | Cambridge | Sign up here |
| 18 Nov | 18:00 - 22:00 -03 | Rodrigo Rojo Pizarro, Consultor de IA, Marketing y Tecnologรญa | TMM IRL: Santiago | Santiago | Sign up here |
| 19 Nov | 09:00 - 17:00 GMT | Sally Stevens, Founder @ Blueberry Spark | Hive, Ask the Expert: Mastering Client Relationships | Online | Sign up here |
| 19 Nov | 17:30 - 20:00 GMT | Kate Sikora, Managing Partner at Noble Performance; and Dominic Baliszewski, Co-Founder at Yours Sincerely | TMM IRL: What a Difference a Year Makes – Search in 2025 and the Road Ahead | Bristol and Bath | Sign up here |
| 19 Nov | 18:30 - 20:30 EST | Shazia Khan, Social Strategy and Insights Lead at Globe Content Studio | TMM IRL: Adpocalypse now! How digital marketers can battle in an AI minefield | Toronto | Sign up here |
| 20 Nov | 09:00 - 16:30 GMT | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Northampton | Sign up here |
| 20 Nov | 14:00 - 15:00 GMT | Joe Glover, Co-Founder at The Marketing Meetup | Workshop – How to build the bare minimum marketing strategy | Online | Sign up here |
| 20 Nov | 18:00 - 20:00 GMT | Simon Hague, Anita Ellis, Ian Covey, Sophie Blackmore and Gus Bhandal | TMM IRL: Birmingham Lightning Talks | Birmingham | Sign up here |
| 20 Nov | 18:00 - 20:00 GMT | Hosted by Aaron Dicks, with panellists Brad Mac, Si Beagles, and Lexie Barker | TMM IRL: an AI panel discussion | Nottingham | Sign up here |
| 20 Nov | 18:00 - 20:00 GMT | Bex Fisher, Partnerships & Events Manager at Hattingley Valley Wines Limited | TMM IRL: Service with a Smile – The Secret Weapon in Marketing | Winchester | Sign up here |
| 25 Nov | 14:00 - 15:00 GMT | Dan Archer, Founder at Suprpwr Consulting; Tate Gibson, Head of Marketing at Genio; Dan Wheeler, Head of Finance at Genio; and Alfie Wenegieme, Fractional CFO at Profit Sprout Consultancy | How we communicate and understand the value of marketing | Online | Sign up here |
| 25 Nov | 18:00 - 20:00 GMT | Alex Kington, Writer, Consultant and Marketing Strategist | TMM IRL: Beyond the Campaign – Navigating People, Pressure and Performance | Liverpool | Sign up here |
| 26 Nov | 18:00 - 20:00 GMT | Katherine Dyer, Founder at The Pocket Strategist | TMM IRL: Stop winging it! the small, strategic habits that make a big difference | Exeter | Sign up here |
| 27 Nov | 18:00 - 20:00 GMT | Natasha Jones, Commercial Director at Fairfields Farm | TMM IRL: Creative collaboration and B2B marketing | Ipswich | Sign up here |
| 27 Nov | 18:00 - 20:00 GMT | with Antoinette Perry, Meena McDonald, Rachael Watts, and George Davidson | TMM IRL: Lightning talks with the TMM Lancs community! | Lancashire | Sign up here |
| 27 Nov | 18:00 - 20:00 GMT | Lexie Barker, AI Trainer at Social for Creatives | TMM IRL: Lincoln | Lincoln | Sign up here |
| 2 Dec | 15:00 - 16:00 GMT | Hugo Timm, Senior Creative Director at Frontify, hosting Ana Andjelic, brand-builder and creative strategist, and Barr Balamuth, Brand strategist and founder at Parallel Play | Rebranding Redefined: Culture is the new brand currency | Online | Sign up here |
| 2 Dec | 16:00 - 17:00 GMT | Kara Gillette, Managing Director at Nextiny Marketing and Jean Merlain, Product Marketing Manager at Wistia | Build a health tech stack that proves impact | Online | Sign up here |
| 2 Dec | 17:30 - 19:30 EST | Mohamed Hamad (He/Him), Founder at Third Wunder | TMM IRL: How to Build a Cycle of Growth with a New Marketing Framework | Montreal | Sign up here |
| 2 Dec | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Fife | Fife | Sign up here |
| 3 Dec | 18:00 - 20:00 GMT | Becky Elfington-Twinkleside, Director of Yuletide Archives and Storytelling Strategy, Santaโs Workshop | TMM IRL: a Short History of Festive Marketing | Fleet | Sign up here |
| 5 Dec | 15:00 - 16:00 GMT | Team Wistia: Taylor Corrado, Elise Beck, Frank Emanuele and Jean Merlain | Wake up with Wistia! | Online | Sign up here |
| 10 Dec | 18:00 - 20:00 GMT | Penni Pickering, Co-Founder at Cowork Crew and Kabo Creative | TMM IRL: Surviving (and sometimes thriving) as a self-employed human | Milton Keynes | Sign up here |
| 11 Dec | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 11 Dec | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, author, keynote speaker | Host Better Webinars: Start Strong, End Strong | Online | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Marketing and Engagement Officer, GreenerFuture Leicestershire | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Speaker TBA | Cowork Crew: Coworking & Cake ๐ | London | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Industry experts to be confirmed! | TMM IRL: Is your marketing strategy ready for 2026? An interactive session ๐ | Norwich | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |